The best SEO practices in Singapore will help you get more organic traffic to your website. If you implement the correct tactics coupled with a robust social media marketing campaign, your website will also get a plethora of Facebook visitors within a short span of time.
However, you can get even more visitors to your site by promoting it on social media. You can capitalise on the popularity of platforms like Facebook to generate leads, boost traffic, and increase conversions and sales.
The best thing about Facebook is that you do not have to pay to get traffic to your site. All you need to have is a Facebook page for your business, coupled up with the right tactics.
Best Strategies to Get More Facebook Visitors
Here are the best practices you should observe if you want to get more organic traffic from Facebook.
- Avoid Posts that Contradict the Facebook Algorithm
Facebook continually updates its algorithms. A tactic that worked in the past might not be as effective currently, meaning you have to stay updated.
Posts that contradict Facebook algorithms hurt your marketing campaign. Instead of getting traffic to your site, you risk getting penalties.
The first type of posts that Facebook dislikes are click baits. These are posts that have a compelling title but withhold critical information or mislead the reader. For example, ‘this one trick helped me lose 5kg in a week’ is a clickbait. It is misleading and ambiguous, as it does not give clear information about the trick.
Click baits used to rank high on the news feed because of their high engagement levels. However, this meant that people got low-quality content, which tarnished the reputation of Facebook. As a result, the platform started to impose penalties on such content by reducing their reach.
If you want to avoid such penalties, your posts should not contain words that trigger engagement such as ‘comment,’ ‘like,’ ‘vote’ and tag.
Another tactic that contradicts Facebook’s algorithms is sharing links inside the description of video and image posts. You should paste links plainly so that Facebook can prepare a preview showing the headline, a photo and brief overview of the content you are linking. If you include links in pictures and videos, Facebook will demote your post.
- Analyse and Identify Links that Generate High Traffic Levels
Always ensure that your posts appeal to your audience and encourages them to click. There are a few ways of identifying the types of posts that will grab the attention of your audience.
The first method involves using Facebook Insights to measure the popularity of your links. In this regard, you need to post at least three times weekly for a month. The posts should link back to your website or third-party content that will appeal to your audience.
Once the month elapses, download the insights report and analyse it. You will notice the links that generated the most organic traffic, as well as the ones that performed poorly. You can use these findings to improve the quality of your posts and drive more people to your site.
Alternatively, you can use Google Analytics. This tool allows you to see the time that Facebook visitors spent on your website. High-quality posts usually have a high average session duration.
- Research for Popular Topics
A smart way of getting site traffic from Facebook is by posting popular content. Your audience is more likely to click on your social media links if it is relatable to them.
Facebook groups are an excellent starting point for knowing what your potential customers like. You can easily find such groups by searching a keyword related to your business. Once you join the groups, build trust by answering questions and replying to comments. You could also create content on your site that addresses the challenges of the group members.
You can also get popular topic ideas by crowdsourcing. It is as easy as creating a list of the areas you wish to cover in your content and asking your audience to contribute.
- Use Influencers to Create Engaging Content
You can increase the engagement levels on your content by featuring famous people. These individuals already have an established audience, meaning that they will boost your brand exposure significantly.
An effective way of boosting engagement is by posting interviews with experts and leading influencers. You can find these individuals by researching or asking for recommendations from your followers on Facebook. It is advisable to know the influencers online before approaching, as this increases the chances of acceptance.
Also, you can feature several people in your content. Look for a topic that is popular with your audience and ask industry experts to share the opinions on your website. This way, you will increase engagement and get more Facebook visitors for your website. You can get more likes and share by tying such content to events and celebrations.
Although roundup posts are useful, they take time to create. You can save time by creating list posts. When you feature famous people in a listicle, you get access to their audience.
Lastly, you should offer freebies and other incentives occasionally. People are more likely to click on a post that has a free offer than one that requires them to buy a product, especially if they are first-time visitors. Make sure that your incentivised posts direct users to a well-designed landing page so that you get many conversions.
- Post Consistently on Your Website
If you want to get more Facebook visitors, you should post consistently on your website. A steady stream of fresh content makes sure that you have something to share to your Facebook page. It also keeps your audience interested in your site, as nobody likes reading the same thing repeatedly.
You can also get more website traffic by creating evergreen content. Such content remains relevant throughout, meaning that you can share it multiple times and get high levels of engagement.
- Target ‘Likers’
Many marketers miss out on an opportunity to increase their site traffic by failing to target likers.
Likers are people who like your posts on social media but are not yet following your page. If a person already likes your content, they should not have any issues with following your page.
You can find the likers easily by clicking on the interactions below your post. Facebook usually has an invite button next to the people who reacted to your post but are not following you. Make sure that you send the invite. By doing this, you get more people to like your page, which potentially increases the traffic to your website.
- Improve Facebook Post Targeting
The majority of marketers in Singapore are unaware of the targeting feature that is available for Facebook posts. As is the case with Facebook ad targeting, it allows you to share your posts to people who interested in it.
When creating your posts, click on the targeting button that looks like crosshairs. This will generate a popup where you can target your post to specific interests and locations.
- Add Call-to-action to Your Posts
The best way of getting Facebook visitors to your site is by focusing on people who already follow you on Facebook. You can do this by including call-to-action statements in your posts.
For instance, you could ask your followers to visit your page. You could also offer a free trial or a downloadable resource.
Partnerships are useful in marketing, and you can also use them to get more organic traffic from Facebook. You should first find a page in a complementary niche that already has an established audience. Look at their products and services that may benefit your audience but do not compete with what you offer.
After you identify the products that are relevant to your audience, start by promoting them. You can then approach the company and ask them to return the favour. This way, you will both benefit from the cross-promotion.
- Add Links to Your Site
As obvious as it seems, there are many instances where you can link to your website other than the about tab. For example, you can include the links in the biography and personal information sections. The links in these sections should be to a viral post on your website or a landing page.
You can also insert links in page milestones. Facebook Milestones refer to significant events in the development of your company, and you should feature them on your page. Milestones are particularly useful in highlighting important events and directing organic traffic to your website. They are not permanent, meaning that you can edit or delete them if they are no longer useful.
6 Actionable Insights from Facebook Analytics to Grow your Business
A well-orchestrated Facebook marketing campaign will increase traffic to your website. It will also promote your brand awareness efforts as well as increase sales. Facebook Analytics will enable you to monitor the campaign’s performance to make the right decisions.
Now, monitoring website traffic from Facebook is not enough. You should go the extra mile to get deeper details of the traffic. Here are six actional insights from Facebook Analytics to help you scale up your business.
Confirm Whether Fans Buy Your Products/Services
Every social media marketer wants to have a massive number of followers to channel significant traffic to the main website. Unfortunately, a high number of followers doesn’t always translate into more sales.
Knowing whether your fans or followers buy products and services from you will help you see if you are spending your marketing budget and time well. Tracking will also let you know if your content resonates with the audience.
Use Facebook Pixel to get a detailed report of your Facebook page audience and website. It would also help if you extended the research to Instagram, also owned by Meta.
Watch this video for a step-by-step guide on leveraging the Facebook Pixel.
Once you set by Facebook analytics, the next step is checking the number of fans who purchased from your website. Filter the data using a simple phrase such as “People who use page: myPage” on the search bar and then view the “Revenue” section on the left panel.
Facebook will then spring to action and display all purchases from your Facebook page.
Based on the findings, you can either decrease or increase the effort you use to market your brand on the page. If the figures are low, consider changing your content to communicate with the fans.
For example, you can decide to stop sharing text and links to the pages or blog articles and post more visuals such as infographics, photos of your product, user-generated content (testimonials from satisfied customers), and more.
Monitor the Conversion Paths
Tracking the conversion paths on different channels is vital if the channel is long or complicated. The insight will show the number of people who join the sales funnel on one device but complete the purchase on another.
The information collected will help you decide the amount of money and other resources to allocate to each channel.
Based on our personal experience running multiple campaigns for different clients, Facebook Analytics ability to track conversation paths on multiple channels is better than Google Analytics and a host of other analytics tools in the market.
Why? Because most Facebook users log in to their account on different devices. However, Facebook analytics bots do an excellent job collecting and clustering all the data to give marketers a clear perspective of the conversion path.
Head over to your Facebook page analytics page and click on the “Funnel” section. Select the event you are interested in monitoring and don’t specify the user’s device.
Tracking Brand Mentions on Facebook
It’s no brainer that increased brand awareness boosts website traffic and sales. Tracking the number of times your brand is mentioned will give you insights into improving the quality of customer service you offer.
The information can also help you to work on your brand reputation, locate new customers who are yet to show direct interest in your brand, and analyse the hype or buzz achieved from different marketing campaigns running on Facebook.
Before we proceed, it’s important to note that social media marketing doesn’t revolve only around talking and communicating with the customers. It also involves listening to what the target audience says about your brand.
It’s impossible to monitor the mentions manually, as Facebook receives millions of comments about brands per day. Luckily, there are robust social media monitoring tools you can use for this purpose. Check out our recent article on the best social media monitoring tools. The guide will help you select the right tool for your brand.
Google Alerts is a free tool that you can use, but it’s not as effective as the tools we reviewed in the guide. Experiment with some of the tools by subscribing to the free trial and then upgrading depending on your experience.
Take the time to learn how to navigate the selected tool’s user interface to interpret the reports and apply them in your campaigns correctly. Don’t hesitate to contact a reputable social media marketing agency to help interpret the reports to avoid making costly errors.
Confirm that your Target Audience Groups are Correct
Verifying that your target audience groups are correct is essential to get more results from your Facebook paid ads campaign. The verification will also help you leverage Facebook’s detailed targeting options focused on users’ behaviour, demographics, and interest.
Facebook Ad Manager offers unlimited possibilities for businesses that want to market through the platform. Well, custom audiences and lookalike audiences are great, but you should also target the audiences based on Facebook interests to get more results.
However, the report is limited to the Facebook platform, so that you may get skewed results.
For example, if you’re a B2B brand that targets marketing professionals, you can target people interested in Neil Patel or other influential marketers such as Gary Vaynerchuck. But, the results will be so broad that knowing who they are will be difficult.
However, you can get more insights into Facebook Audience Insights, such as an accurate report of their Page Likes and Top Categories.
The report shows a heterogenous audience group, but you can target a smaller group of audiences listed in the Page Likes, such as Facebook Business.
This select group is more in line with the profile your B2B brand is more interested in. It’s also advisable to check the number of customers interested in using the Audience Insights tool before using interest targeting data in your social media marketing campaign. Otherwise, your assumptions may differ from the results generated by the Facebook algorithm.
From the same report, it’s clear that the audience is also interested in media monitoring. It means that the group will give your brand a chance to connect with brand managers and PR professionals who are also checking the platform for brand mentions.
Wrong. A quick look at the group profile specifically for media monitoring shows that’s not the case. You would lose thousands of dollars if you targeted those two groups.
That’s why it’s important to leave nothing to chance and go deeper into the reports before implementing any changes to your campaign.
Launch a Conversion Lift Test
The conversion lift test is one of the well tucked away feature on Facebook Ads Manager. It comes in handy for brands with a long customer path and marketing executives who need to verify or explain the social media marketing budget to the management.
One of the benefits of this feature is that it shows the exact number of Facebook users who purchase your product or service after coming across your ad.
The first step for running this test by selecting the target audience the usual way, nothing complicated there. Facebook will then split the audience into two groups: the test and the control groups.
The test group has access to your marketing campaign, while the control group is just meant for results comparison. We recommend that you run a conversion lift test once per month to know the impact of your Facebook ads.
Head over to your Facebook Business Manager > Test and Learn section in the dashboard to run the test.
Click on the “Create a new test” option to view all the variables you can use to do the test. If this is your first time or your business is still new, we recommend that you select the first question: How much impact are all my Facebook ads having on my business?
Next, decide your schedule based on your goals. Assign a name to the test and the type of conversion you want to track. Facebook Analytics will use the selections to generate and present reports.
Track All Traffic from Facebook
If one of your primary goals is to channel traffic from your Facebook page to your website, tracking all the traffic will help you gauge the page’s effectiveness in motivating the followers to visit your page.
Concisely, the amount of traffic from the page to your website depends on the type of content that you post and engagement levels.
Google Analytics is one of the widely used tools for this purpose. If you decide to follow suit, make sure you do the same with UTM parameters. If you intend to use other monitoring tools, make sure that you tag all the Facebook posts. That way, you will know about the number of clicks on the posts and resultant conversions made from the posts on your website.
However, that is not detailed enough. Potential customers can land on your website after viewing your Facebook posts through ads, links, comments, Messenger, and call-to-action buttons on your posts.
To get a detailed view of the amount of traffic from Facebook, you should monitor all the potential sources. Allocate more resources to the sources that drive traffic to your website to get even more people visiting your website.
UTM links are ideal for doing analytics but may not be suitable for the users. If they don’t know why they should click on the link, they will ignore it. Some may even unfollow your page if they think the link was meant to collect their personal data.
For example, people accustomed to short links will wonder why the UTM link is so long. The best thing to do is inform them why you sent the link. The reason should be sensible to them to encourage them to click. You could mention that you are tracking them to offer better products or services.
The point is to explain why you are showing UTM links to them lest they ignore and unfollow your page.
Here are three additional tips to summarise the use of UTM links.
- UTM links should only be used in the appropriate situations. Bombarding them with too many UTM links will annoy them and ruin your credibility.
- Consider shortening the link using one of the free URL shorteners available online such as bitly. Shortening the URL will link look better to the target audience.
- Make the shortened tracking link more user-friendly and customised by including your domain name. That way, the audience won’t confuse it with the spammy or phishing links used to remotely install malware on computers for purposes of stealing personal data.
Facebook Messenger takes pride in having over 1.3 billion users globally, and 20 billion messages are exchanged between users and brands. Currently, there are more than 300,000 active chatbots that run on Messenger.
Based on these statistics, you should start using Facebook Messenger for marketing and offering customer support. Send custom promotion banners and links to groups of customers and monitor their responses. Track whether they click the links to visit your website and convert when they visit the website.
Go the extra mile and create a chatbot to run on Messenger to communicate with the target audience seamlessly. Feed the bot with accurate answers to the frequently asked questions to offer timely solutions to customers. Also, please set the chatbot to send notifications to the live support team for questions that it’s unable to respond to.
The more you communicate effectively with the target audience on Facebook, the more traffic and sales you will generate through your website. The most successful brands actually have a dedicated team that monitors Facebook Messenger and other social media platforms. Do the same to increase your brand’s competitiveness and profitability.
MediaOne Marketing is the leading social media marketing agency that is best known for helping businesses leverage traffic from Facebook, Instagram, Twitter, Pinterest, and other social media sites. Over the years, we have fine-tuned our processes and monitoring tools to offer the best services to our ever-growing clientele base. Contact us today for details on how to use Facebook to discover your business’s full potential.
The tips mentioned above are the best if you want to get more Facebook visitors to your website. Keep in mind that Facebook will demote your post if it does not adhere to their best practices. Avoid using links in visual consent and creating clickbait content.
Similar to SEO, you should also create compelling content and post consistently on your website. This ensures that your audience does not get bored, and you always have something to share on your social media.
Lastly, consider hiring the best social media influencers in Singapore as well as cross-promotion tactics to reach wider audiences and increase brand exposure.