How to Monetise Your Website? The Ultimate Beginner’s Guide


Is it possible to make a living from your new website? Yes, but you must know how to do it correctly. Website monetisation necessitates a significant amount of time and effort as well as the appropriate tools. A website exists to do more than just market your products and services. On the contrary, a well-designed website can really produce revenue for your business. However, knowing how to monetise your website is essential.

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Top 10 Ways to Monetise your Website

You can employ a variety of monetisation tactics, each with its own set of upsides and downsides. Here are 10 of the most frequent ways to monetise a website, along with advice on which choice is ideal for your business.

1. Marketing Through Affiliates

What exactly is Affiliate Marketing?

Affiliate marketing entails being paid for the sale of goods or services. This type of revenue is known as Cost Per Action (CPA). It is a type of advertising in which a company pays others (such as bloggers) to promote and sell its products and services. Affiliates place advertisements or offer items or services on their website, app, or blog. In layman’s terms, this means that leads ads that convert to sales will generate commissions.

So, how should Affiliate Marketing be done?

Simply choose a product or service to recommend on your website and integrate affiliate tools into it. 
A commission will be paid upon a successful transaction, which occurs when your visitor purchases the recommended product/service using your link.
To begin, sign up for an affiliate programme and install affiliate tools on your website.

The ultimate question is, how much can you earn?

Your revenue depends mostly on terms offered by the chosen affiliate network. You can find the following options:

  • Percentage of the final price (for example, 4 to 8 percent commission throughout the final price of the product or services)
  • Percentage of the revenue share (for example, 50% of the seller’s income)
  • Fixed commission for every item sold (for example, $2.50 per item sold)

Let’s get started with five of the most popular affiliate platforms out there.



Product type and niches: ShareASale has a little bit of everything, including both physical and digital goods.
Average commission rate: This varies depending on the retailer you join up with.

Pros Cons
  • Thousands of physical and digital goods retailers, including several well-known merchants
  • Dependable – they’ve been around for a long time and collaborate with numerous well-known businesses.
  • There are numerous exclusive merchants. Over 1,000 ShareASale merchants only work with ShareASale.
  • There is a bookmarklet that allows you to easily construct personalised affiliate links.
  • The dashboard design is a tad clumsy, but it’s become a lot better over time.





Awin (Formerly Affiliate Window)


Another prominent affiliate network that allows you access to over 13,000 different merchants is Awin, a shortened branding of the original Affiliate Window. Awin owned ShareASale in 2017, however, the two companies continue to operate as independent entities with different merchants.

Product types/niches: With over 13,000 merchants, you’ll find physical and digital products for practically any niche.
Average commission rate: This varies depending on the retailer you join up with.

Pros Cons
  • There are numerous merchants to select from.
  • Dedicated WordPress plugin to assist you with product importation
  • The minimum pay-out is low (just $20).
  • The $5 sign-up cost is refundable if you are approved, but it is forfeited if you are not.



Amazon Associates


Amazon Associates is an excellent alternative if you want to promote tangible goods on your website. What makes this service even more lucrative is that you get a commission on any new product purchased by someone you suggest, even if it is not the product you linked to. For example, if you link to a $5 toothbrush but the user ends up purchasing a $500 TV, you will still receive the fee (as long as it is within the cookie term). Also, the product must have been in that person’s cart previously).

Product types/niches: Anything offered on Amazon’s website (including products from third-party vendors).
Average commission rate: varies from 1% to 10% depending on the category.

Pros Cons
  • A wide range of goods
  • Because the link is universal, you gain credit for everything customers buy during the cookie’s lifespan.
  • Amazon is by far the most well-known name in eCommerce.
  • The pay-out threshold is really low — only $10.
  • The universal cookie has a 24-hour lifespan.
  • Some genres, such as video games, have extremely low commissions (1 percent)
  • You must register for each nation separately.
  • Amazon has been known to reduce commissions on occasion. 


Rakuten Marketing (Formerly LinkShare)


Rakuten Marketing (previously LinkShare) is a popular affiliate network with a large number of large retailers. They also have several smaller merchants, albeit their network isn’t as extensive as ShareASale, CJ, or Awin. So, if you want to be able to access a wide range of merchants, you might be better suited with one of the other networks.  Rakuten, on the other hand, is a good alternative for getting access to the big guns, and they also have some nice features, such as the ability to cycle advertising without the need for an external solution.

Product/niche types: With 1,000+ merchants, you should be able to locate offers in most areas.
Average commission rate: This varies depending on the retailer you join up with.

Pros Cons
  • Allows you to shop at well-known retailers such as Walmart and Best Buy.
  • A well-known brand (Rakuten is a billion-dollar company)
  • Easy ad rotation is one of the nice-to-have features.
  • In my perspective, the back-end dashboard is a touch old.
  • There isn’t as much variety as there is with some other affiliate networks.



eBay Partner Network

eBay Network


eBay Partner Network, as the name implies, is eBay’s own affiliate network. It allows you to earn a commission by marketing eBay listings.
Yes, everything advertised on eBay, which obviously gives you access to a big range. The only disadvantage is that many of eBay’s products are only available for a limited time due to the auction model (though you can also find plenty of permanent listings).

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Niches/types goods: Mostly physical things, however since you may earn money for anything on eBay, you’ll also discover digital products.
Commission rate on average: The actual fee varies on the product type, but you may expect to earn between 50% and 70% of eBay’s earnings. Please keep in mind that this is not the complete purchase price of the product; rather, you are earning a percentage of eBay’s own commission.

Pros Cons
  • Because you can promote anything on eBay, you can promote a wide range of products.
  • It is possible to sell used products, which is unusual.
  • Payout is low — only $10 
  • The link is only good for 24 hours.



Is Affiliate Marketing worth it?

100% Yes! Although affiliate marketing can be lucrative, website managers must determine whether an aspiring affiliate is a good fit for the organisation. After all, displaying advertisements for unrelated or low-quality products on your website might irritate users and erode clients’ trust in your company. As a result, affiliate marketing is most suited for social networks, news sites, and forum sites where customers regularly publish product reviews.

2. Pay-per-click (PPC) advertising with Google AdSense

PPC is a type of online advertising in which website owners receive a passive income every time a reader clicks on an advertisement banner Google AdSense is the most used tool for this.

Google Adsense

Google AdSense is one of the simplest ways to get additional money because it is simple to set up. The website owner can easily and rapidly add advertisements to his or her blog or website.  Another plus is that you can apply to be an AdSense partner even if you have many websites. Publishers won’t have to worry about getting things up and running because of Google’s incredible support. Customer forums and tutorials are also available to assist users in getting started. The best aspect is that Google always pays you on schedule, usually between the 21st and 26th of the month.

How to Use Google AdSense to Monetise a Website?

  • Feel free to read the Terms & Conditions. Check that your website fits all of the requirements.
  • Continue by signing up for AdSense and waiting for approval.
  • Simply insert the JavaScript code into a widget once your account has been approved.
  • Put the advertisements wherever you like on your website.

3. Sell a product

You might already have a physical item to sell. If not, generating and selling a digital product can be an excellent method of monetisation. A digital product is something that adheres to the “make once, distribute forever” philosophy. You build the product and market it to your target market. Here are some examples of digital content that you could sell:

E-books, and audiobooks: If you have the knowledge, you can write a book and sell it. You can also offer on-demand printing or convert your e-guide into an audiobook. Audiobooks allow customers to listen to a book from anywhere, such as in the car, on the bus, or while working out. That is why they are so well-liked.

Create an app or extension: An app can broaden the reach of your website. For example, if you own a fitness website, adding workout monitoring software can help you generate more money.

Sell merch: well-known bloggers and content providers can also make money by selling merchandise. While this is more common with YouTubers, bloggers and specialty websites can also sell merch, providing an additional revenue stream.

4. Create an email list

Did you know that it costs five times more to acquire a new customer than it does to retain an existing one? Customer retention is a crucial long-term option for improved income and sustainable growth, but cultivating that kind of devotion is not always straightforward. Lead generation requires the use of email lists

But did you know you may charge for access to your email list? 

If your newsletter provides value to your subscribers, you can charge them to view it. The Economist are examples of paid newsletters. You can charge directly or set up a sponsorship model through Patreon. Unfortunately, this kind of monetization is not without downsides. When you rent out your email list, you risk aggravating your customers with useless promotions. 
You may even lose clients in the long term if they choose to unsubscribe rather than continue getting unwanted communication. 
Email marketing is a wonderful tool, but abandoning your own loyal followers to make a quick buck might cost you in the long term.

5. Publish sponsored posts and product reviews

Publishers frequently believe that including sponsored content will have a negative influence on their own content. Sponsored content, on the other hand, gives extra value and possibilities to your product. 

You can accept sponsored posts from other companies if you have a blogging section on your website (which you should). These businesses will normally contact you with the intention of posting on your site in exchange for money or a post on their site.

When you provide your users with sponsored evaluations on recommended products, you are providing them with answers to their questions. As you provide professional advice for a product or service, this method also helps you build your site authority.

You can also offer sponsorship opportunities for your live streaming, which is one of the most recent contents marketing trends. If you have your own product to market, make sure that you are not accepting sponsored postings from companies that compete with you or contradict your efforts. It’s also critical to ensure that the company publishing on your site isn’t involved in any shady business dealings and isn’t now the subject of negative headlines.

Finally, if you’re going to link to a company’s website, make sure it’s of high quality and doesn’t contain information with which you disagree. Search engine optimization (SEO) is a critical component of getting your material found online, and linking to dodgy sites might backfire.

6. Solicit donations

In recent years, the practise of soliciting your visitors for donations to support your website has grown in popularity. It may appear weird, but when you think about it, it gives you a way to monetise your site without having to fill it with adverts. Gamers, painters, video and comic producers are among those who have effectively used this strategy. 

Normally, photographers on free stock sites would include a contribution option. Non-profit organisations and social campaign websites are also examples.

Remember, the phrasing you use to solicit money is one of the most important aspects of fundraising. Your wording matters whether you’re writing an email to potential contributors, a social media post, an invitation, or the donation page for your website. It is just as crucial how you ask as it is who you ask to support your website.

It all boils down to this: you need a strategy and the appropriate words to motivate your viewers to donate. Here are five simple methods to improve the wording of your donation request.

  • When soliciting donations, it is critical to apply the personal language. The word “you” is one of the most powerful in the English language. It establishes a one-on-one dialogue.
  • This may come as a surprise, but the word “donate” eliminates the donation vibes. Choose terms like a companion, assist, and support instead. The word “donate” conveys the sense that you simply want (or want) their money.
    Because they engage people into a connection, words like “support” and “partner,” followed by the name of your cause or campaign, can greatly increase donations.
  • Incorporate the phrase “because” into as many of your written communications as possible. Instead of asking individuals to check a box that reads “Yes, I want to donate,” alter it to “I want to donate so that every child has a healthy school lunch.”  With this minor modification, you link their donation to a certain outcome. You are referring to their “because.”
  • According to new research, “adding a minimal parameter to the gift solicitation” resulted in higher response rates than donation solicitations that did not include criteria. Making a simple request helps folks grasp what you’re asking.
    Using adjectives such as “simple” and “little” helps individuals see their contribution as a small deed rather than an inconvenient sacrifice. Reminding people that even a tiny movement is a good start increases their likelihood of saying “yes.” It can be difficult to ask for money online in any type of campaign but taking little effort to make the decision easier for donors is a no-brainer.
  • When soliciting donations, gratitude is essential. According to studies, the three most important things donors want to receive from the charity they support all revolve around thankfulness. The most important reason to say thank you is that it is good manners and shows that you care about people. However, there is a lot of psychology in a “thank you” that should not be disregarded.
    Thank donors for their earlier generosity in your support letters. This reminds them that they have already opted to donate to your organisation and urges them to continue to collaborate with you. When you praise potential donors for their interest in the cause, you are reminding them of the person they want to be or envision themselves to be.


7. Banner Ads

Banner ads are rectangular adverts that display on websites to promote the products or services of another business. Depending on how much traffic your site receives, banner adverts can be a profitable monetisation technique that generates a monthly fee from paying sponsors.

High-traffic sites provide valuable digital real estate for potential advertisers, and as a result, they can generate significant revenue from banner adverts.  On the other hand, newer sites with few page views and little traffic are unlikely to make any money with this strategy.

In addition, aspiring advertisers should be aware that not all web audiences are created equal.  Smaller advertisers may be able to earn more if they target highly relevant sites, as opposed to sites with large, wealthy audiences, which are normally preferable. A family-centric blog, for example, is significantly more appealing to a company that sells children’s apparel than a blog that advertises auto parts.

While banner advertising can help your website generate revenue, hosts should use caution when evaluating potential sponsors. In the long term, exhibiting too many irrelevant or invasive display advertisements can degrade the user experience and drive visitors away from your website. You can only sell ad space on so much of your website, so make sure you’re filling it intelligently.

It is important to note that you should not offer pop-up ad space. Pop-up advertising already have the potential to upset site visitors and harm your site’s Google ranking. If you have a pop-up, it should be about your company, not someone else’s.


8. Give coupons (with affiliate links)

Why are Gift Vouchers an Effective Marketing Tool?

Coupon websites are becoming more common these days. They provide consumers possibilities to save money on purchases in any retail area, from groceries to furnishings. These advertisements are an excellent advertising tool for firms looking to promote new products and services or increase their existing consumer base.

People are looking for discounts and promo codes for everything from clothing to vacations. You can get a portion of the revenue if you can identify and supply a valid one. Promoting gift vouchers is a fantastic method to increase your monetisation revenue and raise awareness of what customers can do at your site. 

More importantly, they allow you to showcase any distinguishing feature of your website, allowing you to stand out from the crowd. There are numerous advantages for you as a blogger, as well as numerous advantages for the customer.

The Benefits of Having a Coupon or Daily Deal Website It is inexpensive to start.

To get started, all you need is a web host and a domain name. The discount programmes you’ll use are usually free to join.

It is simple to set up. You can have the framework of a coupon site up and running in a couple of hours if you use a blog platform like WordPress. It is simple to run. You may run a coupon or daily deal website at any time and from any location. You may do it while working, raising children, or touring the world.

Make significant savings. You can save money on your own shopping because you get bargains first. A sizable market. Everyone likes to save money, thus your company would be popular.

9. Video Ads

Video advertising is an enticing form of native advertising that keeps visitors to your site engaged.

What exactly are video advertisements?

You can offer sponsored and suggested videos on your websites in the same way that you place sponsored and recommended articles. In addition, you can charge a cost-per-completed view (CPCV) or a cost-per-thousand-impressions (CPM) for video ads (CPM). This will assist you in targeting the correct audiences with content that appeals to the interests and habits of your viewers.

Try to Serve video ads as pre-roll, mid-roll, or post-roll.

Like most publishers, you may be undecided about where to insert the video ad to achieve the best results. Here are three ideas.

  • Pre-Roll Advertisements: This is an oldie but a goodie. It shows before the main content begins to play.
    For a long time, this was the preferred strategy because the audience would be willing to eat the commercial if they were anxious to view the content.
    No, pre-roll commercials do not interfere with the viewing experience. According to the study, only 17% of respondents saw pre-roll as an interruption.
  • Mid-Roll Advertisements: If you intend to post the video on Facebook, it’s a good idea to use mid-roll ads.
    If the video content is entertaining, mid-roll advertising had a greater completion rate than pre-roll and post-roll commercials.
  • Post-Roll Advertisements: Some people are skeptical about the effectiveness of video ads that come after the main programme.
    Post-roll advertising, on the other hand, work best in certain situations. These ads are best suited for including a call to action after the content.

Successful entrepreneurs don’t wait for chances to present themselves, they create them instead!

High-quality videos on your website, such as product videos, curated films, testimonial videos, and so on, can earn extra revenue.

Video material can be monetized in a variety of ways. However, the most effective technique is to serve video adverts. Publishing video ads may appear to be a simple task, but it is not. You can only expect good outcomes if you conduct regular performance audits, modification, and optimisation.

10. Membership Websites

Publishers charge readers to access their content instead of – or in addition to – advertising.

What exactly is a membership website?

A membership website provides content to subscribers who pay a fee. Articles behind a paywall are becoming increasingly popular among big publishers such as The New York Times, Condé Nast, and The Washington Post.

A membership website, on the other hand, implies creating a particular portion of your website where registered visitors can access unique information. The concept of membership websites may be applied to a variety of settings, which is why it has become such a popular method.

How do you monetise a membership website?

There are numerous subscription models and tiers for online publications, including charging for all material; charging for certain content; charging for all content after ten free articles; and charging for access to content on specific devices.

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Make your alternatives plain to readers and potential subscribers, regardless of the mix you choose. But before you do so, the most important aspect is to provide users with high-quality material, whether by selling a course, membership product, or subscription. Which of these possibilities you should select is determined by what you’re offering.

The major goal should always be to provide some value to the members of your site so that the user returns and it also helps in gaining new clients. Whether it’s a membership site, an online course, or a simple blog, having quality content should always be a top focus.


Final Thoughts

Your website serves as the internet marketplace for your brand. Even if you don’t sell e-commerce on your blog, you can get revenue from that store.

Examine these ten monetization tactics and apply them to determine the ideal website monetization mix for your brand. With these strategies at your disposal, you can provide personalised recommendations, form strategic alliances, and maximise the value of each website visit.

Is it essential to apply all of the strategies listed? Nope.

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You can make a lot of money with only one method. You can, however, add new revenue streams to your mix and watch how your audience reacts to them. Create an appealing, user-friendly website first. Take the effort to identify your specialty, write a slew of valuable blog pieces, and launch a newsletter. 

Engage your early readers by responding to their comments, emails, and social media communications. Develop a relationship with your readers before pursuing one of the monetisation techniques on this list.

So. which method is ideal for your website?

Depending on the nature of your website or blog, you may be extremely commercially focused, completely commercially oriented, or somewhere in the middle.

Well-established platforms offer the advantage of working directly with large retailers without the use of a middleman. This ensures the most appealing deals and the highest commissions.

Display ads in premium positions – on their landing pages, smartphone applications, or digital newsletters — are also paid for by such sites.

On the whole, the best strategy to utilise is the one that is most appropriate for the content of your website. For example, if you have a skincare/makeup website, perhaps doing paid reviews and advertisements on those topics might be a good idea.

Make an effort to develop your websites and content, and remember to prioritise your audiences over monetisation.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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