Mobile app marketing refers to the process of keeping your target audience engaged as they use your app. It starts when the users first hear of your app, install it on their devices, and eventually become loyal fans.
The best way to think of mobile app usage is by comparing it to a funnel with three main stages – awareness, activation, and retention.
Awareness is the first stage at which a user interacts with your app. It is followed by activation, where the user starts using the app. The final step is retention, where your audience turns into regular users of your app.
Here is a video that covers the best marketing strategies for mobile apps.
Source: Evan Carmichael
The Difference between Mobile App Marketing and Mobile Marketing
Mobile app marketing focuses on promoting an app to your audience through its entire usage cycle – from when they hear about it, activate it, and eventually become loyal customers and brand ambassadors. The objective of the process is to implement strategies that attract new users, improve retention and reduce churn rates.
Mobile marketing, one the other hand, refers to marketing using handheld devices. It involves practices such as responsive web design, email marketing, A/B testing on small screens, and so forth.
The Mobile App Marketing Funnel
As mentioned earlier, the mobile app marketing cycle consists of three main phases, awareness, activation and retention.
The Awareness Phase (Pre-Launch)
The purpose of this stage is increasing brand awareness and product visibility. Precisely, it requires you to implement strategies that will make your app discoverable to your target audience. Before you embark on such campaigns, it is essential to have a clear picture of your message and position in the market.
Ideally, a brand should resonate to your audience by offering valuable benefits, instead of showcasing its outstanding features. Your brand position allows your target users to connect better with your product.
Here are the steps you need to follow when implementing the awareness stage of your app marketing campaign.
Determine a Launch Date
The app market on which you intend to publish your app determines the difficulty of the launch process. Apple usually imposes stricter restrictions as compared to Google’s Play Store, meaning that you need to plan early to avoid last-minute setbacks. You should also pick a date that is free so that other events to do not overshadow your launch date.
Understand Your Audience
Failing to research is a leading reason why some companies run unsuccessful mobile app marketing campaigns. Before you start developing a product, you need to research. Even if you employ the smartest marketing tactics, nobody will download your app if it does not address a unique pain-point. The same applies if your product is similar to others that are already existing in the app market.
The best resources that can enable you to observe your target audience include influential sites, online communities, influencers, and social media. By tracking the activities on these channels, you learn more about the preferences of your audience.
Create User Personas
The key to successful mobile app marketing is understanding your target users, what they value, and the challenges they are facing. A standard mobile app has multiple user categories, with each group having its unique persona.
A user persona is a model description of your ideal customer – it covers aspect such as interests, preferences, demographics, and distinct mannerisms. User personas enable marketers to understand the problems faced by their audience and use that information to develop a solution to the challenges. The findings from the previous step (research) should form the basis of creating user personas.
Invest in Competition Analysis
It is worth noting that every app has competition from others in the app market. Make sure that you know your competitors, the ratings on their apps, the features they offer, the reviews published by their users. If you have the resources, you can create a competitive matrix to see how your product compares with its rivals.
You should avoid including features that have negative reviews on competing apps. More importantly, you should look to integrate functionalities that are outstanding and unique. By offering distinct features that are also valuable to your audience, you improve the chances of succeeding in mobile app marketing.
Create a Website Landing Page
Many marketers do not know that most users download apps from mobile websites. You can tap into this opportunity by creating a landing page that showcases the features of your app and its usefulness to your target audience. Keep in mind that you can also post the content on the landing page on social media, emails, paid ads, and app markets.
Besides increasing the popularity of your, creating a landing page enables you to engage in SEO and start building authority for your website. Make sure that you use the site to collect email addresses so that you can notify your visitors on app launch dates and scheduled updates.
Another way of improving mobile app marketing is by investing in outreach campaigns. You can do this by reaching out to influencers, getting quality backlinks and providing genuine reviews on your product. You should also make yourself accessible to bloggers who might be interested in writing about your app.
Promote on Social Media
Social media websites are hugely popular in Singapore. They have an advantage over other marketing channels in that they are mostly free and allow you to communicate with your audience directly. Using the findings from audience research, you should focus on the social platforms where you are likely to find people interested in your app.
Some of the content you can publish on social channels include launch dates, latest updates, and new features. Ensure that you prioritise informational content over promotional messages since users are likely to leave your page if you bombard them with sales pitches.
Create a Content Marketing Strategy
Blogging is an excellent way of establishing authority in any niche. By launching a website focused on your mobile app, you will attract the attention of your audience. The content on the blog can help increase brand awareness, improve conversion rates, and can be repurposed for use in other strategies such as mobile advertising and email marketing.
The Activation Phase
Once you make your target audience aware of your product, the next in the mobile app marketing funnel is activation. This is where the user downloads and starts using the app. The objective is to get the maximum number of downloads, as this improves the ranking of the app on search results in the app market.
The following are some of the tactics you can use to increase the number of people downloading your mobile app.
Investing in paid ads is a proven way of increasing awareness about your app. This, in turn, increases the number of downloads. As always, make sure that you run your ad campaigns on platforms used by your target audience. Since people have short attention spans, your ad copy should be concise and straightforward.
App Store Optimisation
App store optimisation is the process of implementing strategies that increase the visibility of your app on app market search rankings. Since 65% of Apple users discover apps from the App Store directly, a higher rank guarantees more downloads and an improved conversion rate.
The success of an app store optimisation campaign depends on the name of the app and the choice of keywords in its description. The title of the app should contain keywords to increase its discoverability in search results. You should also describe the standout features and benefits of using your app. Other ways of optimising include publishing your app in multiple languages and adding videos and screenshots in the description.
The Retention Phase
Some marketers make the mistake of neglecting users after the activation phase. The right thing to do is employing retention strategies to convert your new users in loyal fans and brand ambassadors.
The following are some of the strategies that you can use to improve audience retention.
Communicate with Your Audience
When your app provides the optimal user experience, people are likely to keep on using it. For instance, apps that offer two-way communication between them and their users have higher retention rates than those without this feature.
Although in-app messages do not always require immediate attention, they are useful in conveying crucial information users. Such information includes update notices, warnings on potential issues, and so forth.
According to Marketing Land, push notifications can increase app retention by as much as 180%. Furthermore, people who receive push notifications show higher app engagement levels than those who do not.
How to Perpetuate the Success of Your Mobile App Marketing Campaign
Beyond improving retention rates, you need to implement the following strategies to ensure continued success for your mobile app marketing campaign.
Ask Users for Feedback
If you are getting many downloads and maintain a positive retention rate, it shows that people like your app. You should include a feature that allows them to review and rate the product without compromising on user experience. For instance, you could use an exit-intent popup that asks the user to provide feedback on the app before they close it.
Start a Burst Campaign
A burst campaign is a tactic used by marketers to increase the popularity of mobile apps. It involves the purchasing of media exposure for short periods that usually do not exceed 72 hours, hence the name ’burst.’
The objective is to get the maximum number of downloads during the burst period. Besides, an increased number of installs will ensure that your app ranks higher on search results in the app market.
Offer Referral Bonuses
You can transform your users into brand ambassadors by offering them bonuses every time they recommend your app to a friend. An ideal example of the effectiveness of referrals is Dropbox, which experienced a 3900% increase in customers after starting its referral program.
Set Objectives and Monitor Key Metrics
The best way of gauging the impact of your app marketing strategy is by setting goals and track the results regularly. The goals act as a benchmark against which you measure metrics like the number of downloads and retention rates. Other significant parameters that you need to monitor include average session length, churn rate, daily active users, and so forth. The data you collect from these metrics should tell you whether if your strategies are working or not. You should invest more in productive tactics if you want to improve the popularity of your app.
One of the most prevalent mistakes made by marketers in Singapore is overselling. Since word-of-mouth advertising is the most effective way to promote mobile apps, it would not be wise to issue false promises to interested users. You need to give an accurate description of your app to avoid frustrating users, and increasing uninstall rates.
The Challenges Facing Mobile App Marketing in Singapore
As more people start using apps to purchase items using their smartphones, marketers are finding it more challenging to stand out from the competition. This is one of the many challenges faced by people practising this form of marketing.
The following graph shows the leading challenges faced by app marketers worldwide.
User Retention and Engagement
User retention is the most challenging aspect of mobile app marketing. With millions of options to pick from, your app has to provide real value to your audience for them to keep it installed. Otherwise, they will delete it as soon as they find a better option.
There are three solutions to this problem, namely:
- Retargeting – this involves sending ads to people who expressed interest in your app without downloading it.
- Offer value – if your app is relevant and useful to the audience, it will get higher retention and engagement rates.
- Include social media integration – when your app can connect to various social platforms seamlessly, more people are likely to install it on their phones.
App Discovery is Tough
Another problem caused by the abundance of apps is the inability to find the right pick. Most people install the options that appear on search results, meaning that thousands of developers miss out. You have to continually invest in improving your ranking on organic search results in app markets.
The table below shows the projected app downloads around the world.
|Year||Number of downloads|
The solution to this problem is optimising your app to improve its discoverability on the app markets. For the best results, you should use a combination of both organic and paid methods.
Reduced Lifetime Value Users
Nowadays, it is not a guarantee that a user who installs your app will convert into a lifetime value user. Such people usually download the app and fail to use it regularly, meaning that it would not generate the intended revenue. According to this report, 71% of users churn (stop using) an up 90 days after downloading it.
The following graph shows the average retention vs average churn rate for the global app within the first three months after a download.
Source: Build Fire
The solution to this problem is including features that boost engagement, such as interactive popups and two-way communication channels.
Rising Cost of User Acquisition
The cost of user acquisition is continually growing, mostly because customers no longer trust businesses as they used to. Some of the reasons behind the reduced trust include misinformation on the internet, a deluge of branded content and concerns over the integrity of data collection methods.
The table below shows the leading reasons why consumers no longer trust brands.
|Reason||Percentage of Consumers|
|Prefer recommendations from friends and family||81%|
|Reduced trust in previously favourite brands||55%|
|Untrustworthy press releases||65%|
|Annoying sponsored ads||71%|
The best way of reducing the cost of user acquisition is by improving the experience for your existing customers. This way, you will make them satisfied, which gives them the incentive to recommend the app to their family and friends.
Top Mobile App Marketing Trends for 2020 and Beyond
According to App Annie, the total global app usage period increased from 900 billion hours to 1350 billion hours between 2016 and 2019. This is an indicator of the ever-increasing number of consumers, meaning that developers have to improve the quality of their products.
It is vital to stay informed of the trends and opportunities that are likely to affect the perception of users’ on apps and their brands. Here are the top trends that will define the mobile marketing industry in 2020 and beyond.
App Store Ratings and Reviews Will Become More Relevant
Apps are increasingly becoming the way through which brands interact with their customers. Businesses now see app markets such as the Apple App Store and the Google Play Store as the gateway to their consumers.
That said, ratings and reviews have also become more significant to consumers, as most people check them before deciding to install an app. The following graph shows how various scores affect the download rates in leading app marketplaces.
The internet now offers a variety of tools to help brands in managing ratings and reviews for their apps. Some of the exciting features found in these platforms include seamless integration with other marketing software and leveraging semantic analysis to track the sentiments of users. The tools also send bug reports directly to developers and monitor if negative reviews get edited once the problem gets solved. By managing your reputation on app markets, you improve prominence, conversion rates, and the number of downloads.
Users Prefer In-app Transactions
In the past, having a responsive website was the most important requirement for a successful mobile advertising campaign. This has since changed, as more people prefer transacting using native apps because of their increasing efficiency over mobile-friendly sites. Apps have a better user interface and respond faster than websites, which are the two primary reasons why people favour them over websites.
Additionally, developers are now developing apps for high-end devices with advanced features such as payments secured by biometric information. For instance, you can confirm a transaction by placing your fingerprint on your smartphone’s sensor.
Soon, companies will have to integrate their mobile apps with point-of-sale systems, introduce support for mobile payments and digital to streamline the checkout process. Marketers who fail to do it risk falling behind their competitors.
The increased availability of app builders has made it possible for people without experience in coding to make and publish apps. Although this is positive, especially to small businesses with limited budgets, it increases the competition among apps. Developers will have to include unique features to stand a chance of ranking high on search results.
Adoption of Next-gen Technologies
Having been introduced in 2019, 5G is set to become popular this year. Device manufacturers will add new products that support this new wireless standard of communication. As a result, internet load times are expected to improve significantly.
Many expect that the mainstream adoption of 5G technology will unleash the potential of augmented reality (AR) and virtual reality (VR). According to initial tests, 5G has 10 times less latency and a bandwidth that is 100 times bigger than its predecessor, 4G. Since AR and VR depend largely on fast internet, users expect many improved experiences.
The following is a graphical comparison of the preface of 5G wireless technology and 4G (LTE).
Source: Android Authority
The enormous potential of AR and VR should encourage marketers to integrate the technologies into their apps. The two can streamline service delivery and enable brands to communicate better with customers.
Cyber-attackers are increasingly targeting mobile devices because most people use them over desktops when accessing the internet. Both Android and iOS platforms have been victims of malware that cause massive losses. The vulnerabilities in the operating system expose users to potential data breaches, while some rogue apps steal data from users.
The table below shows the annual detections of malware worldwide from 2015 to May 2019.
|Year||Number of Malware Detections|
|May 2019||903.14 million|
However, users are getting more cautious when downloading apps on their smartphones. Several jurisdictions are also coming up with stricter data protection laws, such as the GDPR.
As a mobile app marketer, you should use security to differentiate your app from its competitors. An app that guarantees safety and data protection is assured of getting many downloads in its respective app market.
Common Mobile App Marketing Mistakes and How to Avoid Them
Similar to other disciplines in marketing, companies incur substantial losses in mobile app marketing because they commit mistakes that would otherwise have been avoidable. Besides financial losses, these mistakes can also tarnish the reputation of a brand and make it unappealing to its target audience.
The following are some of the standard mobile app marketing mistakes and how to avoid them.
Setting the Wrong Expectations for Your App
When marketing an app, you should always look to exceed the expectations of your target audience. If you claim that your app can solve a particular problem, it should be able to do it. Otherwise, you will disappoint the people who download it, and they will end up leaving negative reviews and warding low ratings for your app.
That said, it is essential to showcase the unique selling point of your app. By doing this, users will know what to expect after installing the product, provided you did not give an exaggerated description.
Failing to Invest in App Store Optimization
A substantial number of people discover a new app while browsing various app markets. This highlights the importance of optimising your app to enhance its visibility on the app marketplace.
Before you start the optimisation process, ensure that you know the keywords and search queries used by your target audience. Without these, your app will not be findable in search results.
The following are some of the elements you need to priorities when implementing app store optimisation.
- Use popular keywords in app title – research widely to find the keywords that drive the highest search traffic and integrate it into the title of your app.
- Market your app and brand – keep in mind that the number of downloads affects the prominence of your app in search results – more downloads mean a higher rank.
- Get good reviews – your app should have an app review plugin to enable you to get feedback from users.
Treating Mobile Experience like a Desktop
Some mobile marketers make the mistake of treating mobile experiences as a smaller version of their desktop. Instead of focusing on optimising their apps for handheld devices, such people usually try to shrink the interface so that it fits in smaller screens.
A mobile user will uninstall your app if it does not render correctly on their device. When optimising for mobile, keep in mind that it is more challenge to input data using smaller screens. You cannot expect a mobile app to bear as much information as to its desktop counterpart without getting overwhelmed.
Marketing a Mobile Website as an App
With millions of options available in the Apple App Store and Google Play Store, it takes substantial effort to publish a mobile app. The problem with some marketers is that they create an app that when opened, it directs users to a mobile website. Doing this shows your audience that you either do not understand apps or you are trying to use underhand methods. Once they notice it, they will uninstall your app and look a native option.
The reason for this is that native apps work in almost every location, regardless of the strength of the connection. Mobile websites, on the other hand, are only useful in areas with a fast internet connection.
Building an app for each of the many platforms is costly and time-consuming, which is why some companies usually opt for web-based apps. This, however, is the wrong approach. The user does not care about the process – instead, they care about the experience they get when using the app.
Neglecting User Retention Strategies
As seen earlier, user retention is the most significant challenge faced in the mobile app marketing industry. If you fail to optimise for retention, you risk becoming one of the many apps that get discarded within a few months after being downloaded.
It is worth noting that people keep on using an app if they find it valuable. Here are two strategies you can use to keep users engaged in your mobile app.
- Design around a recurring use case – you need to understand the needs of your audience (how, why, and when they use the app). The best way of getting this information is by conducting surveys or participating in online forums.
- Issue constant reminders – ensure that the users are aware of the presence of your app on the phone. You can do this by giving engagement incentives such as discounts, exclusive content, and rewards, and so on.
Ignoring Your User Base
Mobile apps provide an excellent platform to interact and communicate personally with your customer. However, only a few of the companies that have mobile apps have invested in two-way communication channels to facilitate this connection.
When using your app, you might want to ask a question regarding their experience. Given that modern consumers expect brands to respond promptly to their queries, they become frustrated if they discover that your app lacks such features. It gives the impression that you are not concerned about your customers.
Before launching your app, confirm that it has a functional communication tool that is accessible to users. This way, you will reduce the churn rates since the users will be engaged.
6 Important Mobile App Features For Your Business In Singapore
5 Stages Of Mobile App Development – Marketing Funnel
Already, you are conversant with the traditional marketing funnel and the tactics that are applied at each stage. marketing funnel is different, as it requires the application of new tactics that resonate with the target audience.
Here is a comprehensive overview of the various stages of marketing funnel that Singapore digital marketers should embrace.
Stage 1: Exposure and Discovery
One of the main distinctions between mobile app marketing funnel and traditional marketing is the early stages. In the context of the mobile app, the decision to make a purchase or use a particular service is the equivalent to the time that a prospect decides to download and install the app on their smartphone. This can be relatively short thereby enabling brands to reach their sales target within a short span of time.
At this stage, your role as a digital marketer is to spur awareness and make sure that the application is discoverable. Here is a graph detailing the various ways that consumers can locate your apps in the sea of 1.5 million apps and counting.
Stage 2: Consideration
At this stage, it is of paramount importance to highlight the unique selling points as well as trust signals. You can do this by leveraging app ratings, users’ reviews, and social proof on the actual app store. If you want to get more buying customers, app ratings will be critical in the decision-making process. A recent study by Apptentive showed that 85% of people who are conversant with mobile applications are less likely to download a 2-star app. In contrast, apps that have an average rating of 4-5 stars are considered legitimate. Such apps drive enjoy more organic downloads than their counterparts.
Strive to build as many trust signals as possible to increase the number of downloads that you accrue over time. Posting press reviews and quotes form raving users on the app page in the app store will help convince the target audience to download the app. Most of the app store allows users to include a promotional video to give the user an idea of what the app is all about before they download it.
Here is a picture of well-optimized app page.
Stage 3: Conversion
The meaning of the term conversion varies depending on your niche and the type of application that you have. Conversion can be the decision to download the app, make an in-app purchase, register for an in-app subscription, set up an account and the list is endless.
Here are two tactics that you can use to increase conversion regardless of what this term, conversion, means to you.
Onboarding: Make it as simple and straightforward as possible for people to use the application. Spend time and resources optimizing the initial download to app usage flow to achieve this goal. Ideally, the more streamlined the onboarding process is, the better initial experience you will give to new customers.
Visual Design and Usability: 42% of people will uninstall an app if it does not provide the good user experience. Research also shows that 68% of uninstalls are as a result of a poorly designed registration process. Based on these two statistics, it is of paramount importance to make sure that you provide the best user experience as well as create a good first impression to retain potential customers who download your app.
One of the guaranteed ways of achieving this goal is by encouraging the app developers to work cordially with your digital marketers. This collaboration will open doors for growth and boost conversion rates.
Step 4: Customer Relationship
The secret to establishing cordial relationships with clients is providing value. One of the mistakes that brands make is focusing too much on acquiring new prospects and forgetting to foster good customer relationships with the existing clients.
Just like how retailers have mastered the at of establishing good relationships with customers in the store, you should also strive to do the same within your brand’s mobile app.
Here are three tactics that you can use to build successful customer relationships.
Personalize your messages: Personalized messages will show that you care and that the service or product is designed to satisfy the customers’ needs. Generic marketing messages rarely spur engagement and conversions. You can use customer data to personalize the message and provide the best user experience to each segment of your target customers.
Target them at the right time: Desist from bombarding your clients with ads. Instead, reach out to them after they have had a positive experience. Request them to leave feedback and make sure that you respond to their concerns quickly and professionally.
In-App communication: Consider the mobile apps as a platform for communication with customers directly. The savvy customers expect to be able to get in touch with you or the support team within the app. Therefore, give them an avenue to submit queries or chat with the support team in real time.
Stage 5: Retention
Retention is critical to the success of your company, as it is 5X more expensive to get a new customer than to retain an existing one. Apps that proactively interact with their clients are 4x more likely to keep customers three months after installation.
Research also shows that 98% of mobile app users are more likely to leave a review or feedback if a company asks for it directly. The feedback will give you ideas on what you can do to make the app better. Responding to the feedback will make the users feel as part and parcel of your brand thereby converting them into loyal customers.
Provide fresh in-app content to motivate customers to engage and use the app more frequently. For example, you can add a new level to your game, a new season-based catalog content, introduce new features e.t.c.
Push notification that appears on the user’s smartphone screen even when they are not using the app can also motivate them to use the app more. However, the notifications should not be too frequently- as they may be a distraction and nuisance.
Even though the Mobile App Development marketing funnel varies from the traditional marketing funnel, some of the skills required are similar. Singapore digital marketers need to understand the differences between the two and how they overlap to come up with a practical, implementable, trackable digital marketing campaign.
You might want to consider remarketing as a strategy to remind, brand, position and recapture leads who had visited your website – made some serious consideration to do business with you but then exited for whatever reasons. They are still keen! They just have to be invited back thats all. Remarketing is a very cost effective way to converting leads in the long run.
Mobile App Singapore: Guide To Costing & Budgeting
What is the cost of making a mobile app? Singapore has a Smartphone penetration rate of over 90%. In a survey done recently, it was found that the average Singaporean spent over 3 hours daily on their mobile phones. What does this tell you? If your business or venture does not have an online presence, you risk losing out to your competitors.
And not just an online presence, we’re talking about a nicely designed mobile app. Websites have become somewhat obsolete; mobile apps are the new way of doing things. Sure, websites have their place. But a mobile app is the best way to bring your brand closer to the average Singaporean.
The of cost of making a mobile app in Singapore will depend a myriad of factors;
- The amount of research required
- The number of developers working on the app
- The mobile platform and devices being used
- Type of app (native or hybrid)
- Time needed to develop the app
The success of your brand will be greatly determined by the type of app you choose to create. Usually, mobile apps can be categorized into two; native or hybrid app.
- Native apps are developed for a specific platform and can be downloaded and installed from either the ios app store or Google Play Store.
- Hybrid apps are not confined to a specific platform. Rather, they combine elements of both native and web apps. Generally, building a native app is more expensive than building a hybrid app; but it takes less time.
The Cost Of Making A Mobile App In Singapore
The cost of making a mobile app in Singapore isn’t cast on stone, different developers have different rates. As such, the most prudent thing to do would be to get quotations from different developers, then compare and contrast the prices. In this regard, you may need to undertake the following activities;
- Create a feature list outlining the purpose and main features of your mobile app.
- Create a wireframe displaying the different screens of your app
- Find similar apps to the design that you have in mind.
Do you want your app to be available to iOS or Android users? Or both? It’s always recommendable to make avail it on both platforms although this translates to extra costs.
After signing up with a professional Singapore app developer, you will immediately start incurring time costs. Therefore, you may end up paying more than the quoted amount.
It’s advisable that you negotiate to pay the “Per man-day” fee.
The current per man-day rate in Singapore ranges between SGD 250 to SGD 800. You can use this per man-day rate to calculate the total estimated cost using the following formula
Total estimated cost = total estimated man-days * per man-day fee
- It is crucial that you get an estimated time of completion from 3 or 4 app developers. This will help you estimate the time that it will take to create the app.
- The developer’s experience will determine the number of man-days that it will take to build the app.
- Some features are easy to code, while others require the developer to do in-depth research, especially on new API documentation.
You can use an e-commerce app to sell products and services directly from your e-commerce platform. E-commerce apps require several features and functionalities such as payment options and gateways for the users, product categories, and push notifications. The development cost ranges between SGD 15,000 and SGD 50,000. Needless to say, the cost will be higher if you add more features.
These apps connect two or more groups, and they require unique features. Take an example of Uber, one of the most popular marketplace apps. The cost of making a mobile app such as Uber can range between SGD 20,000 and SGD 90,000.
These are considered to be the most challenging apps to develop since they have complex development elements. The cost of developing an ordinary 2D gaming app ranges between SGD 80,000 and SGD 150,000. A simple 3D gaming app, on the other hand, goes for between SGD 150,000 and SGD 500,000.
Multi-user apps such as WhatsApp allow users to communicate with each other as well as exchange data and media. These apps need to be user-friendly and interactive. The cost of creating such an app ranges between SGD 40,000 to SGD 100,000.
These apps offer static information to the users and can redirect them to other platforms. They can also be used for collecting user data. The development costs of informative apps range between SGD 10,000 and SGD 30,000.
However, if your informative app needs occasional upgrades, the development costs increase to between SGD 15,000 and SGD 40,000.
Business Process Apps
These apps are designed to handle various aspects of business operations to improve output and productivity. The cost will vary depending on the app’s functionality.
- Accounts and document management apps – SGD50,000 and SGD 150,000
- Workforce management, customer relations, logistics, human resource management – SGD 20,000 and SGD 60,000
- Advanced and customized apps – over SGD 100,000
User Productivity Apps
Dropbox is an example of a user productivity app that aims to improve productivity by efficiently organizing documents and projects.
The cost of making a similar app ranges between SGD 15,000 and SGD 30,000.
How to Lower the Cost of Making a Mobile App
The costs mentioned above are only applicable to the development of basic versions of the apps. If you add recurring costs and customization work, then the cost of making a mobile app could shoot up by as much as 50%.
As such, here is what you can do to lower the overall cost of making a mobile app;
- Getting several quotes
- Start with the most important features
- Reduce alterations especially after development work has already begun
- In order to improve your bargaining power, have different developers on standby in case one fails or overcharges you.
It’s worth noting that however well you bargain with the mobile app developer, there’ll always be several hidden costs during the lifespan of the app.
It is not a question of whether the hidden costs will be there or not; rather, it is about keeping low! Have a candid talk with your developer about this.
10 Important Things For Creating A Successful Mobile App
Many businesses know the importance of having a mobile app for business, but few of them know how to create a successful mobile app. With the high smartphone penetration rate in Singapore, mobile advertising is gaining speed and apps are at the centre of this revolution.
One of the things you need to consider before you start creating the app is how you will enhance the mobile experience for your users. According to studies, a majority of the apps are opened once then deleted mainly because they are not user friendly.
To avoid your app going through a similar fate, we have outlined the ten essential things for creating a successful mobile app. Read on to the end for the best tips on how to create a successful mobile app in 2019 and maximise your return on investment.
Define a Comprehensive Mobile Value Proposition
A majority of businesses in Singapore overlook this aspect, and they end up with an app without users. By a mobile value proposition, we mean providing answers to questions such as, why would anyone download your app? Why should they keep using it?
There is a lot of research that goes into this process and it will help you identify the things that make your app different, for example, the algorithm or a unique logo. This will go a long way into ensuring that you have the perfect pitch that will net in and retain users.
You also need to do a comprehensive keyword search that will help your app rank higher in the available app stores. During the process, you can learn a thing or two from what your competition is doing.
The workflow refers to how your app moves from one screen to the other. From every app that you have used or seen, it has a defined number of screens, and they all link together to create a seamless mobile experience for the user.
In the process of structuring the app’s workflow, you need to test different user interfaces. One thing that most people overlook is how a screen transitions into a next screen. For example, will the current screen fade to the next one, or will it slide up, down or sideways? These are some of the small details that enhance your apps user experience for success.
Several studies have associated colour to an emotional connection that makes humans take action. Different people associate to colour differently, and this is where you need to understand your ideal users, their age, among other details when choosing the colour scheme of your app.
The colours you choose have a significant bearing on the success of your mobile app. Keep in mind that a visually appealing app will attract and keep your users engaged for a longer time. Be sure to read about colour psychology.
When it comes to mobile marketing, you need to go deeper and address the small details of your app to help you formulate a better mobile marketing strategy. This includes aspects such as pricing, identifying the ideal users and their mobile usage behaviour, in-app purchases and so much more.
While mobile marketing centres around using banners and ads in your app, users might feel overwhelmed enough to delete the app. You need to keep your marketing impactful and and one of the tricks of how to create a successful mobile app is to give them an option of having no ads by subscribing for the premium features of the app.
Some apps open and go straight to a landscape orientation, while others will stick to the portrait orientation. The orientation of how your app opens has a significant impact on the user experience. Just like how websites are integrating a responsive design, you also need to create an app with a responsive design to match the user’s device orientation.
Brainstorm on the Common Content Needs
When it comes to the content on your app you should be thinking about the type of interaction you want to have with the app users as one of the essential aspects of how to create a successful mobile app.
You could add a welcoming and on-boarding messages that will lead to increased app adoption by new users and boost user retention. You need to write the messages down, automate, and test them well in advance while the app is in the early stages of development to avoid last minute rushes.
Integrate As Many Messaging Channels as Possible
Push notifications are some of the most popular app messaging options, but studies show that only 42% of the users will opt-in. In order to communicate with the users who have opted out, there are two options available; in-app message centre and in-App Messaging.
The in-app message centre is much like an inbox in your app that allows you to reach out to all app users. You could also consider a Mobile wallet.
Are you wondering about how to create a successful mobile app? One of the ways of bumping up the app’s user experience is by sending useful, relevant, and personalised messages.
Tags are the attributes that help you identify a user, because they do not change much over time such as their gender. You will have to formulate a tagging strategy to help you learn more about the individual users on your app.
Create a Deep Linking Strategy
Deep linking is the act of sending a user to a page in your app other than the homepage. App pages are different from web pages in that they do not have unique URLs and this presents a linking problem for most app owners.
When you send out push notifications, ensure that it will take the user to the page that is relevant to the notification. There are various ways of deep linking, and it is different for iOS users and Android users.
Identify the Three Most Important Goals You Want To Achieve
When you are looking to learn how to create a successful mobile app, you need to define what success means to you. You need to specify how you want users to interact with the app and then work out how you will lead them to make high priority actions.
This could include registration, reading your content, upgrade to the premium version, opt-in to push notifications, provide preferences and so much more.
These are the top ten important things on how to create a successful mobile app. As a final point; you need to carry out A/B testing with a focus group made up of the people who are part of your ideal app users.
We hope that these tips will help you and guide you on how to create a successful mobile app in Singapore. Note that the mobile application should work hand in hand with your website. We can make that happen by providing affordable web design services that will ensure that the image portrayed by your mobile app and website are consistent. Get in touch with us for more details.
Tips On Creating A Mobile App For Your Business
Many businesses are not sure whether they should develop a mobile app for business in Singapore or go with a responsive site. While they each have their pros and cons, mobile apps are far more popular than mobile and responsive website according to recent data.
With a smartphone penetration rate of over 90%, building a mobile app for business in Singapore will be the ideal thing to do. The app will not only improve how your customers interact with your brand, but it is a sure way of future proofing your business.
With that said, a mobile app needs to provide value to the users; otherwise, customers will use it once, and then delete it. The most pressing problem is that businesses are finding it more challenge to get customers to download apps. However, providing a better mobile experience on your app is a sure way of finding success.
In this article, we will look at the tips on how to create a mobile app for business in Singapore. Read on to the end and see the sure ways that you can use to make your app a success.
Create a Mobile App for Business in Singapore Strategy
Like with all business operations, you need a strategy as the first step of creating a successful mobile app for business in Singapore. Frankly, there are too many useless apps, and this has contributed to the customers growing hungrier for a better mobile experience.
Before you go any further, you need to come up with a comprehensive and effective mobile app strategy. This includes
- Understanding the company strategy, competitors and dependencies
- Identifying the ideal user
- Creating the elevator pitch that will be the force behind your mobile app strategy
- Building the app’s roadmap
- Outlining the resources and budget required to build the app
- Defining the SWOT analysis
- Defining the technology stack
You can include more items in your mobile app for business in Singapore strategy, but the goal is to ensure that it is effective and comprehensive.
Select the Appropriate Features for the App
There are many features to include in your app for example push notifications, in-app purchases, in-app messaging and more. They enhance the app’s user experience by giving the user notifications about the availability of new products and content.
Users should also be able to zoom in on products get simplified checkouts, view alternate product images, and more. The primary goal here is to ensure that users can find what they are looking for in a timely fashion. You can find more features that will make your mobile app for business in Singapore more attractive to modern users here.
Choose the Right Technology
Given the increased smartphone penetration across the world, mobile technology is evolving at a very fast pace. This makes it crucial that you choose the appropriate technology when building a mobile app for business in Singapore.
Outdated technology will contribute to a bad mobile experience for your users. Before you settle down on a mobile app developer, make sure to do your due diligence and identify the best and latest technologies that are making the headlines in the mobile apps development sector.
Start Small Grow Big
When it comes to creating a mobile app for business in Singapore, less is more, and you are best suited when you start small. The problem is that most brands make the mistake of adding too many features at one go and this makes the app look crowded and confusing to the users.
The best practice is to start with a few useful features then add more as you go. You could also provide more features with app updates.
Go Easy On the Ads and Banners
The good news in the current online business environment is that mobile advertising is gaining traction, and the bad news is that many brands are abusing this platform. The truth is that too many banners and ads will ruin the entire mobile user experience for your customers.
An app with too many ads and banners is irritating, and your customers will inevitably delete your app never to download it again.
Consider Application Performance Management (APM)
Smartphone technology is changing at a very fast pace, and the new generation of smartphones are designed to be compatible with various kinds of mobile apps. This includes apps of different screen sizes, orientations, and ability to navigate the content, resolutions, and more aspects.
This makes it essential to create a mobile app for business in Singapore that works on different devices. This is where APM comes in. It is responsible for the qualitative behaviour of your app. APM will collect data, help in monitoring user behaviour, and provide insights that will help it align with your business.
Build the App in Two Months Or Less
After you have received the market study report on the feasibility of your mobile app for business in Singapore, you need to move fast and get the app built. Waiting for too longer to put out the app could be a bad business move.
Consumer behaviour is fickle and it is ever changing. They will move on to a brand that will address their concerns if you pass up on the chance. Focus on building an app with fewer yet useful features and launch it within two months or less of doing your market study.
Make the App Smooth
Smartphones are a fad that seems not to pass, and for this reason, there are many people with smartphones but lack the smarts to operate them. This calls for you to make the app easy to use and smooth to navigate.
Consider the ease of use when it comes to searching for the app on the app store, downloading, and long term use. The downside to a complex app is that many of your customers will not bother trying to learn how to navigate it, and they will simply delete it.
Creating a mobile app for business in Singapore is not easy, but with the tips above, you can overcome the pitfalls that have barred many brands from achieving success with their mobile apps. We hope that these tips will help you in creating a successful mobile app for business in Singapore.
Top 10 Mobile App Development Companies in Singapore
MediaOne is an all rounded digital marketing agency with a team that specialise in creating software and mobile applications.
The company is focused on delivering high-quality web and mobile app products, with services such as web design, web development, app development, and custom software solution.
Their services cater to different types of clients, straddling different industries.
Since its inception in 2008, the company has been focused on lending a helping hand to companies that are looking for creative solutions for growing their business.
They have a proven track record having worked with some of the leading brands you know, including Toyota and Novena.
- Mobile App Development
- Web Development
- Digital Marketing
- Copy writing
- Graphic Design
- Consultation Services
- Philip Capital
- Ruane Cunniff & Goldfarb
- Direct Asia Insurance
- ST Electronics
Website URL: https://mediaonemarketing.com.sg/
Telephone: +65 6789 9852
Cognitive Clouds is an internationally known mobile app development firm with an office in Singapore. The company specialises in providing high quality mobile and web development services for start-ups, enterprises, and SMEs since 2012 when it was first started.
They have one of the most decorated portfolios, having designed some of the most popular web and mobile applications that you know. Their products are designed to offer compelling user experiences, laced with beautiful visual designs that are like a bazooka to your mind.
It’s a full-stack mobile and web development firm that relies on the power of modern technologies such as iOS, Android, Golang, Ruby on the Rails, Node JS, and Flutter to design some of the most elegant and responsive mobile and web products that you’ll ever come across online.
- Web App Development
- Smart TV Development
- Backened App Development
- UI UX Design
- eCommerce Development
- Mobile App Development
- Chirp Pay
Website URL: https://www.cognitiveclouds.com/
Telephone: +65 6958 1001
Syngsys is one of the fastest growing mobile and web app development companies in Singapore, offering iOS and Android solutions at the most affordable prices.
The company has developed hundreds of world-class products, having structured its team around a set of archetypical roles.
They have one of the most dedicated team, known for their confidence and great sense of control in their line of work. Their focus rests of creativity and creation of malleable web and mobile app solutions that are tailored to be an exact match to your business needs.
- Web Application
- Android Apps
- Digital Marketing
- Hybrid Apps
- iphone and ipad Apps
- Enterprise Application
- Consult Group
Website URL: https://www.singsys.com/
Telephone: +65 6561 3900
Buuuk was initially designed as an experimental app that would later grow into a fully-fledged client servicing solution for mobile apps. Their speciality is in developing Android and iOS apps.
With every project they bring to life, design takes the centre stage. That’s besides ensuring that every single one of their products has a stable and scalable backend server.
They’re a full-stack software solution, dedicated to resolving real-world problems. Their goal is to make life better and easier to both businesses and customers that interact with them.
Buuuk believes in the power of collaboration. They try to work closely with the companies that hire them in delivery app products that are both unique and adaptive.
- Mobile App
- UX Exploration
- UI Design
- Software Development
- Design System Development
- Digital Transformation
- Thomson Reuters
Website URL: https://buuuk.com/
Telephone: +65 3102 0655
Acmex was started in 2010 by a team of five – comprising of designers and developers. The company has since grown a great deal, and to become one of the most trusted and respected software solutions not only in Singapore, but on a global scale.
It’s a goal-oriented firm, driven by results, and with no limit as to what they can achieve. Their pride rests in its team, and their ability to exceed expectations and deliver outstanding results.
- Web Development
- Application Development
- Mobile App Development
- Application Security
- UX Design and Prototypes
- Application Integration
- Net App
Website URL: https://acmex.co/
Telephone: +65 9381 0582
LinxHQ was founded in 2008. They have offices in Singapore and Vietnam where they focus on offering a broad range of software solutions.
The company promises to work with you every step of the way. They’ll support you in laying down the requirements, sorting out your ideas, designing, developing, and deploying your project.
They also offer on-going maintenance on every single one of their app products.
- Production Support
- Mobile App Development
- UI/UX Design
- Web App Development
- Web Site Design
- Cloud Deployment
Website URL: https://www.linxhq.com/
Bocasay was created in 2012 as an IT solution. It’s a French company that has grown to set up office in 5 different countries, including Vietnam, France, Mauritius, Madagascar, and Singapore.
The company has a staff of more than 150 employees, offering agile IT solutions for start-ups, software publishers, and large groups.
- Web Development
- Application Management
- Mobile Development
- Software Development
- Hopital Foch
Website URL: https://www.bocasay.com/
Amana Asia is one of the leading web and mobile app development companies in Singapore. The company specialises in developing fast and reliable enterprise app products for both small and big companies.
They provide cloud hosting solutions, mobile app development, web development, custom app development, and digital marketing solutions to clients in Singapore and the rest of the world.
Their extensive IT experience across multiple domains has helped them provide cutting edge solutions to their customers, in addition to helping them transform their business ideas into a global product in a faster and cost-effective manner.
- Cloud Hosted Solutions
- Mobile Applications
- IOT Applications
- Application Development and Maintenance
- M2M Solutions
- Infrastructure and Consulting
- SEYON TRACK
Website URL: https://www.amanaasia.com/
Telephone: +65 6255 2728
Oak Systems is an independent software testing company that’s headquartered in Bengaluru, India with offices in Singapore and other parts of the world.
The company is widely known for providing quality software solutions, much to the satisfaction of every single one of their clients.
It’s one of the companies that clearly understands the need to deliver faster and cost-effective IT solutions. Their workforce comprises of one of the most talented teams of designers, strategists, and developers, bringing forth a mix of technical expertise, business knowledge, and cutting-edge technology in an effort to deliver flexible and scalable app products that snugly addresses their business needs.
- Test Automation
- Corporate Training
- V and V Services
- Testing Services
- Complete Life Cycle
Website URL: https://oaksys.net/
MING Labs is a household name in the tech sector. It’s a UX and app development company with offices in Shanghai, Berlin, Munich, and Singapore.
The company strives to integrate design, development, and their understanding of the tech world trends in designing successful digital products.
By integrating the combined effort of an international pool of world-class designers and developers, there’s no limit as to how far the company can fly with their creativity. Let’s just say, they’re one of the companies we can confidently say have the experience and technical expertise to bring your idea to life, no matter how tough it looks.
- App Development
- UX Design
- Usability Testing
- Web Development
- Schneider Eletric
Website URL: https://minglabs.com/
Telephone: +65 8228 6816
Mobile App Trends in Singapore
Before you start building a mobile app in Singapore, it helps to learn about a few mobile app trends.
Apps that are Friendly on Wearable Devices
There will be a proliferation of wearable devices as the year rolls to a close, with more than 245 million units having been sold in 2019. It therefore makes sense to build mobile apps that are responsive enough to also work on smartwatches.
With wearable devices such as Google and Alexa home going mainstream, the definition of mobile apps will soon change, thus transforming them into an integral part of our daily routine.
Chatbots are now popular than ever. It started with them gaining popularity on web apps, and now they’re expected to do pretty much the same with mobile apps.
You should be thinking about giving your users a better online experience, part of which involves integrating chatbots with your mobile app.
Chatbots will help you improve user retention among other things, considering they’ll be handling a majority of the queries your users have.
Augmented Reality (AR) and Virtual Reality (VR)
The idea of AR and VR in app development is still developing. But based on the estimates coming in, their market is expected to hit $200 billion by the end of 2020.
Integrating your web app with virtual reality has been an expensive idea, and that’s because there weren’t enough developers to pull it off.
But things appear to have changed a great deal over the past few years, thus making it affordable even by small to middle sized businesses.
Games and shopping apps are among the few apps that utilise the power of AR to enhance user experience.
Ever considered integrating your app with predictive analytics? There’s so much you could achieve with this.
Businesses such as Google and Facebook are using the power of predictive analytics to improve user experience.
Other than that, you could also use them to improve important metrics like the number of users that are actively involved with the app.
Remember, not all businesses need a mobile app. Before you invest in one, you must be certain that your business needs it. Otherwise, you’re better off just investing in a mobile responsive website.
Reasons to Go Mobile
Mobile apps allow you to target your users on a whole another level. You’re presenting your users with a second media, thus making it likely that they’ll interact with your content.
Here are a few reasons to go mobile:
To give your Business a Positive Image
Size doesn’t matter in this. Whether big or small, a mobile app will make your business stand out.
It will make you appear more professional and tech-savvy. They’ll learn to trust you even more, which places them in a better position to take action.
It also makes it easy to display company details (contact, location, and so on), which makes your company easy to trust.
Good for Promoting Your Products and Services
A company with a mobile app will have a better impression compared to a company without one.
In the long run, it will help you save you a great deal of your promotion money.
Good for Improvising
A mobile app allows you to receive real-time feedback from users. They are at liberty to leave behind a review, suggestion, or complaint.
Users are free to air their views and offers suggestions on what they want or how they prefer the app to work so you can know what to improve on for better user experience.
Easy to collect Business Analytics
Technology has made it a lot easier for you to collect records.
It gets even easier with a mobile app as it allows you to track your downloads, level of engagement, and the product that your users are most interested in.
The data you collect will also help you figure out how to make your products more customer-oriented.
It Allows You to Sell Your Products Faster
It’s possible to speed up the rate at which your product sells if you have a mobile app. All you have to do is send out a promotional coupon to your customers and prospects via the app. These promotions are meant to encourage sales and create awareness around your brand or products.
With more people now favouring handheld devices over desktop computers, the mobile app marketing space looks set to grow at a significant rate. The key to a successful campaign is research and keeping an eye on the latest development in the industry. By doing that and applying the strategies mentioned above, you are almost guaranteed to improving your business.
Get in touch with us for tips on how to do mobile app marketing in Singapore the right way.