Mobile App Marketing in Singapore: A Complete Guide

Mobile App Marketing in Singapore_ A Complete Guide

Mobile app marketing refers to the process of keeping your target audience engaged as they use your app. It starts when the users first hear of your app, install it on their devices, and eventually become loyal fans.

The best way to think of mobile app usage is by comparing it to a funnel with three main stages – awareness, activation, and retention.

Awareness is the first stage at which a user interacts with your app. It is followed by activation, where the user starts using the app. The final step is retention, where your audience turns into regular users of your app.

Here is a video that covers the best marketing strategies for mobile apps.

YouTube video

Source: Evan Carmichael

The Difference between Mobile App Marketing and Mobile Marketing

Mobile app marketing focuses on promoting an app to your audience through its entire usage cycle – from when they hear about it, activate it, and eventually become loyal customers and brand ambassadors. The objective of the process is to implement strategies that attract new users, improve retention and reduce churn rates.

Mobile marketing, one the other hand, refers to marketing using handheld devices. It involves practices such as responsive web design, email marketing, A/B testing on small screens, and so forth.

The Mobile App Marketing Funnel

As mentioned earlier, the mobile app marketing cycle consists of three main phases, awareness, activation and retention.

  •  The Awareness Phase (Pre-Launch)

The purpose of this stage is increasing brand awareness and product visibility. Precisely, it requires you to implement strategies that will make your app discoverable to your target audience. Before you embark on such campaigns, it is essential to have a clear picture of your message and position in the market.

Ideally, a brand should resonate to your audience by offering valuable benefits, instead of showcasing its outstanding features. Your brand position allows your target users to connect better with your product.

Here are the steps you need to follow when implementing the awareness stage of your app marketing campaign.

  • Determine a Launch Date

The app market on which you intend to publish your app determines the difficulty of the launch process. Apple usually imposes stricter restrictions as compared to Google’s Play Store, meaning that you need to plan early to avoid last-minute setbacks. You should also pick a date that is free so that other events to do not overshadow your launch date.

  • Understand Your Audience

Failing to research is a leading reason why some companies run unsuccessful mobile app marketing campaigns. Before you start developing a product, you need to research. Even if you employ the smartest marketing tactics, nobody will download your app if it does not address a unique pain-point. The same applies if your product is similar to others that are already existing in the app market.

The best resources that can enable you to observe your target audience include influential sites, online communities, influencers, and social media. By tracking the activities on these channels, you learn more about the preferences of your audience.

  • Create User Personas

The key to successful mobile app marketing is understanding your target users, what they value, and the challenges they are facing. A standard mobile app has multiple user categories, with each group having its unique persona.

A user persona is a model description of your ideal customer – it covers aspect such as interests, preferences, demographics, and distinct mannerisms. User personas enable marketers to understand the problems faced by their audience and use that information to develop a solution to the challenges. The findings from the previous step (research) should form the basis of creating user personas.

  • Invest in Competition Analysis

It is worth noting that every app has competition from others in the app market. Make sure that you know your competitors, the ratings on their apps, the features they offer, the reviews published by their users. If you have the resources, you can create a competitive matrix to see how your product compares with its rivals.

You should avoid including features that have negative reviews on competing apps. More importantly, you should look to integrate functionalities that are outstanding and unique. By offering distinct features that are also valuable to your audience, you improve the chances of succeeding in mobile app marketing.

  • Create a Website Landing Page

Many marketers do not know that most users download apps from mobile websites. You can tap into this opportunity by creating a landing page that showcases the features of your app and its usefulness to your target audience.  Keep in mind that you can also post the content on the landing page on social media, emails, paid ads, and app markets.  

Besides increasing the popularity of your, creating a landing page enables you to engage in SEO and start building authority for your website. Make sure that you use the site to collect email addresses so that you can notify your visitors on app launch dates and scheduled updates.

  • Outreach Campaigns

Another way of improving mobile app marketing is by investing in outreach campaigns. You can do this by reaching out to influencers, getting quality backlinks and providing genuine reviews on your product. You should also make yourself accessible to bloggers who might be interested in writing about your app.

  • Promote on Social Media

Social media websites are hugely popular in Singapore. They have an advantage over other marketing channels in that they are mostly free and allow you to communicate with your audience directly. Using the findings from audience research, you should focus on the social platforms where you are likely to find people interested in your app.

Some of the content you can publish on social channels include launch dates, latest updates, and new features. Ensure that you prioritise informational content over promotional messages since users are likely to leave your page if you bombard them with sales pitches. 

  • Create a Content Marketing Strategy

Blogging is an excellent way of establishing authority in any niche. By launching a website focused on your mobile app, you will attract the attention of your audience. The content on the blog can help increase brand awareness, improve conversion rates, and can be repurposed for use in other strategies such as mobile advertising and email marketing.

  • The Activation Phase

Once you make your target audience aware of your product, the next in the mobile app marketing funnel is activation. This is where the user downloads and starts using the app. The objective is to get the maximum number of downloads, as this improves the ranking of the app on search results in the app market.

The following are some of the tactics you can use to increase the number of people downloading your mobile app.

  • Paid Ads

Investing in paid ads is a proven way of increasing awareness about your app. This, in turn, increases the number of downloads. As always, make sure that you run your ad campaigns on platforms used by your target audience. Since people have short attention spans, your ad copy should be concise and straightforward.

  • App Store Optimisation

App store optimisation is the process of implementing strategies that increase the visibility of your app on app market search rankings. Since 65% of Apple users discover apps from the App Store directly, a higher rank guarantees more downloads and an improved conversion rate.

The success of an app store optimisation campaign depends on the name of the app and the choice of keywords in its description. The title of the app should contain keywords to increase its discoverability in search results. You should also describe the standout features and benefits of using your app. Other ways of optimising include publishing your app in multiple languages and adding videos and screenshots in the description.

The Retention Phase

Some marketers make the mistake of neglecting users after the activation phase. The right thing to do is employing retention strategies to convert your new users in loyal fans and brand ambassadors.

The following are some of the strategies that you can use to improve audience retention.

    • Communicate with Your Audience

When your app provides the optimal user experience, people are likely to keep on using it. For instance, apps that offer two-way communication between them and their users have higher retention rates than those without this feature.

Although in-app messages do not always require immediate attention, they are useful in conveying crucial information users. Such information includes update notices, warnings on potential issues, and so forth.

    • Push Notifications

According to Marketing Land, push notifications can increase app retention by as much as 180%. Furthermore, people who receive push notifications show higher app engagement levels than those who do not.

How to Perpetuate the Success of Your Mobile App Marketing Campaign

Beyond improving retention rates, you need to implement the following strategies to ensure continued success for your mobile app marketing campaign.

  • Ask Users for Feedback

If you are getting many downloads and maintain a positive retention rate, it shows that people like your app. You should include a feature that allows them to review and rate the product without compromising on user experience. For instance, you could use an exit-intent popup that asks the user to provide feedback on the app before they close it.

  • Start a Burst Campaign

A burst campaign is a tactic used by marketers to increase the popularity of mobile apps. It involves the purchasing of media exposure for short periods that usually do not exceed 72 hours, hence the name ’burst.’

The objective is to get the maximum number of downloads during the burst period. Besides, an increased number of installs will ensure that your app ranks higher on search results in the app market.

  • Offer Referral Bonuses

You can transform your users into brand ambassadors by offering them bonuses every time they recommend your app to a friend. An ideal example of the effectiveness of referrals is Dropbox, which experienced a 3900% increase in customers after starting its referral program.

  • Set Objectives and Monitor Key Metrics

The best way of gauging the impact of your app marketing strategy is by setting goals and track the results regularly.  The goals act as a benchmark against which you measure metrics like the number of downloads and retention rates. Other significant parameters that you need to monitor include average session length, churn rate, daily active users, and so forth. The data you collect from these metrics should tell you whether if your strategies are working or not. You should invest more in productive tactics if you want to improve the popularity of your app.

  • Avoid Overselling

One of the most prevalent mistakes made by marketers in Singapore is overselling. Since word-of-mouth advertising is the most effective way to promote mobile apps, it would not be wise to issue false promises to interested users. You need to give an accurate description of your app to avoid frustrating users, and increasing uninstall rates.

The Challenges Facing Mobile App Marketing in Singapore

As more people start using apps to purchase items using their smartphones, marketers are finding it more challenging to stand out from the competition. This is one of the many challenges faced by people practising this form of marketing.

The following graph shows the leading challenges faced by app marketers worldwide:

leading challenges facing app marketers

Source: Statista

User Retention and Engagement

User retention is the most challenging aspect of mobile app marketing. With millions of options to pick from, your app has to provide real value to your audience for them to keep it installed. Otherwise, they will delete it as soon as they find a better option.

There are three solutions to this problem, namely:

  • Retargeting – this involves sending ads to people who expressed interest in your app without downloading it.
  • Offer value – if your app is relevant and useful to the audience, it will get higher retention and engagement rates.
  • Include social media integration – when your app can connect to various social platforms seamlessly, more people are likely to install it on their phones.

App Discovery is Tough

Another problem caused by the abundance of apps is the inability to find the right pick. Most people install the options that appear on search results, meaning that thousands of developers miss out. You have to continually invest in improving your ranking on organic search results in app markets.

The table below shows the projected app downloads around the world.

Year Number of downloads
2017 178.1 billion
2018 205.4 billion
2022 258.2 billion


Source: Statista

The solution to this problem is optimising your app to improve its discoverability on the app markets. For the best results, you should use a combination of both organic and paid methods.

Reduced Lifetime Value Users

Nowadays, it is not a guarantee that a user who installs your app will convert into a lifetime value user. Such people usually download the app and fail to use it regularly, meaning that it would not generate the intended revenue. According to this report, 71% of users churn (stop using) an up 90 days after downloading it.

The following graph shows the average retention vs average churn rate for the global app within the first three months after a download.

average retention vs. average churn rate

Source: Build Fire

The solution to this problem is including features that boost engagement, such as interactive popups and two-way communication channels.

Rising Cost of User Acquisition

The cost of user acquisition is continually growing, mostly because customers no longer trust businesses as they used to. Some of the reasons behind the reduced trust include misinformation on the internet, a deluge of branded content and concerns over the integrity of data collection methods.

The table below shows the leading reasons why consumers no longer trust brands.

Reason Percentage of Consumers
Prefer recommendations from friends and family 81%
Reduced trust in previously favourite brands 55%
Untrustworthy press releases 65%
Dishonest adverts 69%
Annoying sponsored ads 71%

Source: HubSpot

The best way of reducing the cost of user acquisition is by improving the experience for your existing customers. This way, you will make them satisfied, which gives them the incentive to recommend the app to their family and friends.

Top Mobile App Marketing Trends for 2022 and Beyond

According to App Annie, the total global app usage period increased from 900 billion hours to 1350 billion hours between 2016 and 2019. This is an indicator of the ever-increasing number of consumers, meaning that developers have to improve the quality of their products.

It is vital to stay informed of the trends and opportunities that are likely to affect the perception of users’ on apps and their brands. Here are the top trends that will define the mobile marketing industry in 2020 and beyond.

App Store Ratings and Reviews Will Become More Relevant

Apps are increasingly becoming the way through which brands interact with their customers. Businesses now see app markets such as the Apple App Store and the Google Play Store as the gateway to their consumers.

That said, ratings and reviews have also become more significant to consumers, as most people check them before deciding to install an app. The following graph shows how various scores affect the download rates in leading app marketplaces.

how star ratings affect app downloads

Source: Apptentive

The internet now offers a variety of tools to help brands in managing ratings and reviews for their apps. Some of the exciting features found in these platforms include seamless integration with other marketing software and leveraging semantic analysis to track the sentiments of users. The tools also send bug reports directly to developers and monitor if negative reviews get edited once the problem gets solved. By managing your reputation on app markets, you improve prominence, conversion rates, and the number of downloads.

Users Prefer In-app Transactions

In the past, having a responsive website was the most important requirement for a successful mobile advertising campaign. This has since changed, as more people prefer transacting using native apps because of their increasing efficiency over mobile-friendly sites. Apps have a better user interface and respond faster than websites, which are the two primary reasons why people favour them over websites.

Additionally, developers are now developing apps for high-end devices with advanced features such as payments secured by biometric information. For instance, you can confirm a transaction by placing your fingerprint on your smartphone’s sensor.  

Soon, companies will have to integrate their mobile apps with point-of-sale systems, introduce support for mobile payments and digital to streamline the checkout process. Marketers who fail to do it risk falling behind their competitors.

Increased Competition

The increased availability of app builders has made it possible for people without experience in coding to make and publish apps. Although this is positive, especially to small businesses with limited budgets, it increases the competition among apps. Developers will have to include unique features to stand a chance of ranking high on search results.

Adoption of Next-gen Technologies

Having been introduced in 2019, 5G is set to become popular this year. Device manufacturers will add new products that support this new wireless standard of communication. As a result, internet load times are expected to improve significantly.

Many expect that the mainstream adoption of 5G technology will unleash the potential of augmented reality (AR) and virtual reality (VR). According to initial tests, 5G has 10 times less latency and a bandwidth that is 100 times bigger than its predecessor, 4G. Since AR and VR depend largely on fast internet, users expect many improved experiences.

The following is a graphical comparison of the preface of 5G wireless technology and 4G (LTE).

preface of 5G wireless technology and 4G LTE

Source: Android Authority

The enormous potential of AR and VR should encourage marketers to integrate the technologies into their apps. The two can streamline service delivery and enable brands to communicate better with customers.

Improved Security

Cyber-attackers are increasingly targeting mobile devices because most people use them over desktops when accessing the internet. Both Android and iOS platforms have been victims of malware that cause massive losses. The vulnerabilities in the operating system expose users to potential data breaches, while some rogue apps steal data from users.

The table below shows the annual detections of malware worldwide from 2015 to May 2019.

Year Number of Malware Detections
May 2019 903.14 million
2018 856.62 million
2017 719.15 million
2016 597.49 million
2015 470.01 million

Source: Statista

However, users are getting more cautious when downloading apps on their smartphones. Several jurisdictions are also coming up with stricter data protection laws, such as the GDPR.

As a mobile app marketer, you should use security to differentiate your app from its competitors. An app that guarantees safety and data protection is assured of getting many downloads in its respective app market.

Common Mobile App Marketing Mistakes and How to Avoid Them

Similar to other disciplines in marketing, companies incur substantial losses in mobile app marketing because they commit mistakes that would otherwise have been avoidable. Besides financial losses, these mistakes can also tarnish the reputation of a brand and make it unappealing to its target audience.

The following are some of the standard mobile app marketing mistakes and how to avoid them: 

  • Setting the Wrong Expectations for Your App

When marketing an app, you should always look to exceed the expectations of your target audience. If you claim that your app can solve a particular problem, it should be able to do it. Otherwise, you will disappoint the people who download it, and they will end up leaving negative reviews and warding low ratings for your app.

That said, it is essential to showcase the unique selling point of your app. By doing this, users will know what to expect after installing the product, provided you did not give an exaggerated description.

  • Failing to Invest in App Store Optimisation

A substantial number of people discover a new app while browsing various app markets. This highlights the importance of optimising your app to enhance its visibility on the app marketplace.

Before you start the optimisation process, ensure that you know the keywords and search queries used by your target audience. Without these, your app will not be findable in search results.

The following are some of the elements you need to priorities when implementing app store optimisation.

    • Use popular keywords in app title – research widely to find the keywords that drive the highest search traffic and integrate it into the title of your app.
    • Market your app and brand – keep in mind that the number of downloads affects the prominence of your app in search results – more downloads mean a higher rank.
    • Get good reviews – your app should have an app review plugin to enable you to get feedback from users.


  • Treating Mobile Experience like a Desktop

Some mobile marketers make the mistake of treating mobile experiences as a smaller version of their desktop. Instead of focusing on optimising their apps for handheld devices, such people usually try to shrink the interface so that it fits in smaller screens.

A mobile user will uninstall your app if it does not render correctly on their device. When optimising for mobile, keep in mind that it is more challenge to input data using smaller screens. You cannot expect a mobile app to bear as much information as to its desktop counterpart without getting overwhelmed.  

  • Marketing a Mobile Website as an App

With millions of options available in the Apple App Store and Google Play Store, it takes substantial effort to publish a mobile app. The problem with some marketers is that they create an app that when opened, it directs users to a mobile website. Doing this shows your audience that you either do not understand apps or you are trying to use underhand methods. Once they notice it, they will uninstall your app and look a native option.

The reason for this is that native apps work in almost every location, regardless of the strength of the connection. Mobile websites, on the other hand, are only useful in areas with a fast internet connection.

Building an app for each of the many platforms is costly and time-consuming, which is why some companies usually opt for web-based apps. This, however, is the wrong approach. The user does not care about the process – instead, they care about the experience they get when using the app.

  • Neglecting User Retention Strategies

As seen earlier, user retention is the most significant challenge faced in the mobile app marketing industry. If you fail to optimise for retention, you risk becoming one of the many apps that get discarded within a few months after being downloaded.

It is worth noting that people keep on using an app if they find it valuable. Here are two strategies you can use to keep users engaged in your mobile app.

    • Design around a recurring use case – you need to understand the needs of your audience (how, why, and when they use the app). The best way of getting this information is by conducting surveys or participating in online forums.
    • Issue constant reminders – ensure that the users are aware of the presence of your app on the phone. You can do this by giving engagement incentives such as discounts, exclusive content, and rewards, and so on.

Ignoring Your User Base

Mobile apps provide an excellent platform to interact and communicate personally with your customer. However, only a few of the companies that have mobile apps have invested in two-way communication channels to facilitate this connection.

When using your app, you might want to ask a question regarding their experience. Given that modern consumers expect brands to respond promptly to their queries, they become frustrated if they discover that your app lacks such features. It gives the impression that you are not concerned about your customers.

Before launching your app, confirm that it has a functional communication tool that is accessible to users. This way, you will reduce the churn rates since the users will be engaged.

6 Important Mobile App Features For Your Business In Singapore

Mobile app features determine and influence the software’s ability to meet user needs. Aspects such as speed, user support, simplicity and running speed give an app its sustenance. On average, a user has between 25 to 30 apps residing in their phone. However, a smartphone user only utilises about three of these. A mobile app need not do so many things, but it must be exceptional in that one task that makes users download it.

The success of a mobile app is like taking a journey with numerous stops along the way. Just like an automobile that keeps refuelling and checking-in for engine service, mobile app features behave similarly. They must have continuous updates and ongoing development. Businesses must keep refining and fine-tuning their applications. To keep your mobile application at the top of its game, you must incorporate the following six features.

  1. Responsiveness to Mobile Device Screen Sizes

Device manufacturers always state the screen size and resolution. You will find these details in the specs usually printed in a brochure that comes with the device’s packaging. By convention, the screen size is the diagonal measurement in inches. Unlike smartphones, laptops and desktops use landscape orientation in their display. However, for mobile devices, you can rotate to view an app in either portrait or landscape orientation.

While the choice of designing an app for Android or iOS is essential, it is not enough. Your developers must keep in mind the screen size range of most mobile devices. In the design of your app, you must be responsive to these variations to avoid losing out to user segments that cannot utilise the application. Also, the app must have natural navigation ability making it simple for one to access other mobile app features.

  1. Social Media Integration

Mobile applications that cannot integrate social media will lose out to those that do. With almost everyone having at least one social media account, users are most likely to share something they love. Therefore, find a social media network that allows sign up, sharing, commenting and liking among other features. That way, your app’s uptake increases and everyone using it remains engaged and hooked.

Through social media integration, users can add their favorite products to a list that they can later revisit. Also, they can recommend your offers to their friends on Facebook, Twitter, Instagram and so on. Besides, potential customers will see product recommendations from people they are following on social media. Leads from people you follow online translate to product credibility and acts as an incentive to purchase.

  1. Keep the Mobile App Features Simple

Mobile device users have no time for complicated things. They are busy people who are always on the move and want something they can navigate through quickly. If you put flashy features, the Singapore business mobile app feels cluttered and annoying to a user. Besides, the more the elements, the longer it takes to execute prompts.

Ensure that the design captures user expectations of which ease and simplicity are crucial. Minimal navigation features also minimise security breaches and data loss. If an app seems complicated, your potential users will abandon it and go for the next available alternative. To keep them hooked, make it simple for them. One should not spend so much time learning. 

  1. Focus on An App’s Efficiency

The reason why apps have become so popular among consumers is the fact that they provide information quickly. To achieve efficiency, ensure that there are few clicks for natural interaction. Focus on increasing the loading speed not making the app look glamorous. For instance, shopping apps should process requests quickly as the people who buy groceries and other products want them delivered fast.

Offline app usage is an essential attribute of an efficient mobile application. When offline, customers will still access the app without worrying about breaking their data limits. When someone is travelling, they may not have wi-fi. They can be on the move with the knowledge and confidence that your app will help them purchase what they want from your business either way.

  1. Core Mobile App Features – Deliver the Intended Purpose

Doing the one thing it was designed for, is among the most important mobile app features. Users get bogged down by clutter. The success of your app comes when it delivers what users need most. Make your app developer understand why you want the app. Share with them the uniqueness of your idea, the core action and value that the app will offer. If your mobile application outwits the competition, you will have achieved what you set out to do.

  1. Incorporate Feedback

User feedback helps you know whether the app is serving its purpose or not. By providing the chance for users to give their views, you show that your brand cares. Customers love it when businesses value their participation. On the other hand, with a feedback system in place, you can capture useful suggestions as well as criticism.

The Ultimate Guide to Plan The Best Content Calendar in Singapore

Towards this end, ensure that you put a team in place to handle user views and comments. At the same time, act on the information provided lest customers feel that your business does not care. User interaction through feedback and support are critical features for future development of any mobile application.

In an age where technology and innovation keep changing, businesses must develop mobile applications. When designing your business app, response to screen sizes and resolutions, social media integration and simplicity are necessary mobile app features to keep in mind. You want to place your business on a pedestal where customers can reach you. For them to interact with your brand and keep coming back for more products or services, you must make it easy for them.

Therefore, make your app an efficient one and ensure that it sticks to its core purpose. Your development team must commit to fixing bugs. Regular updates helps deal with this problem. User feedback comes in handy as this is where you learn what works and what does not. App success calls for leveraging on features that enhance user experience while delivering value to your business.

5 Stages Of Mobile App Development – Marketing Funnel

Already, you are conversant with the traditional marketing funnel and the tactics that are applied at each stage.  marketing funnel is different, as it requires the application of new tactics that resonate with the target audience.

Here is a comprehensive overview of the various stages of  marketing funnel that Singapore digital marketers should embrace.

Stage 1: Exposure and Discovery

One of the main distinctions between mobile app marketing funnel and traditional marketing is the early stages. In the context of the mobile app, the decision to make a purchase or use a particular service is the equivalent to the time that a prospect decides to download and install the app on their smartphone. This can be relatively short thereby enabling brands to reach their sales target within a short span of time.

At this stage, your role as a digital marketer is to spur awareness and make sure that the application is discoverable. Here is a graph detailing the various ways that consumers can locate your apps in the sea of 1.5 million apps and counting.

Stage 2: Consideration

At this stage, it is of paramount importance to highlight the unique selling points as well as trust signals. You can do this by leveraging app ratings, users’ reviews, and social proof on the actual app store. If you want to get more buying customers, app ratings will be critical in the decision-making process. A recent study by Apptentive showed that 85% of people who are conversant with mobile applications are less likely to download a 2-star app. In contrast, apps that have an average rating of 4-5 stars are considered legitimate. Such apps drive enjoy more organic downloads than their counterparts.

Strive to build as many trust signals as possible to increase the number of downloads that you accrue over time. Posting press reviews and quotes form raving users on the app page in the app store will help convince the target audience to download the app. Most of the app store allows users to include a promotional video to give the user an idea of what the app is all about before they download it.

Here is a picture of well-optimised app page.

Stage 3: Conversion

The meaning of the term conversion varies depending on your niche and the type of application that you have. Conversion can be the decision to download the app, make an in-app purchase, register for an in-app subscription, set up an account and the list is endless.

Here are two tactics that you can use to increase conversion regardless of what this term, conversion, means to you.

    • Onboarding: Make it as simple and straightforward as possible for people to use the application. Spend time and resources optimising the initial download to app usage flow to achieve this goal. Ideally, the more streamlined the onboarding process is, the better initial experience you will give to new customers.
    • Visual Design and Usability: 42% of people will uninstall an app if it does not provide the good user experience. Research also shows that 68% of uninstalls are as a result of a poorly designed registration process. Based on these two statistics, it is of paramount importance to make sure that you provide the best user experience as well as create a good first impression to retain potential customers who download your app.

One of the guaranteed ways of achieving this goal is by encouraging the app developers to work cordially with your digital marketers. This collaboration will open doors for growth and boost conversion rates.

Step 4: Customer Relationship

The secret to establishing cordial relationships with clients is providing value. One of the mistakes that brands make is focusing too much on acquiring new prospects and forgetting to foster good customer relationships with the existing clients.

Just like how retailers have mastered the at of establishing good relationships with customers in the store, you should also strive to do the same within your brand’s mobile app.

Here are three tactics that you can use to build successful customer relationships.

    • Personalise your messages: Personalised messages will show that you care and that the service or product is designed to satisfy the customers’ needs. Generic marketing messages rarely spur engagement and conversions. You can use customer data to personalise the message and provide the best user experience to each segment of your target customers.
    • Target them at the right time: Desist from bombarding your clients with ads. Instead, reach out to them after they have had a positive experience. Request them to leave feedback and make sure that you respond to their concerns quickly and professionally.
    • In-App communication: Consider the mobile apps as a platform for communication with customers directly. The savvy customers expect to be able to get in touch with you or the support team within the app. Therefore, give them an avenue to submit queries or chat with the support team in real time.

Stage 5: Retention

Retention is critical to the success of your company, as it is 5X more expensive to get a new customer than to retain an existing one. Apps that proactively interact with their clients are 4x more likely to keep customers three months after installation.

Research also shows that 98% of mobile app users are more likely to leave a review or feedback if a company asks for it directly. The feedback will give you ideas on what you can do to make the app better. Responding to the feedback will make the users feel as part and parcel of your brand thereby converting them into loyal customers.

Provide fresh in-app content to motivate customers to engage and use the app more frequently. For example, you can add a new level to your game, a new season-based catalog content, introduce new features e.t.c.

Push notification that appears on the user’s smartphone screen even when they are not using the app can also motivate them to use the app more. However, the notifications should not be too frequently- as they may be a distraction and nuisance.

Even though the Mobile App Development marketing funnel varies from the traditional marketing funnel, some of the skills required are similar. Singapore digital marketers need to understand the differences between the two and how they overlap to come up with a practical, implementable, trackable digital marketing campaign.

You might want to consider remarketing as a strategy to remind, brand, position and recapture leads who had visited your website – made some serious consideration to do business with you but then exited for whatever reasons. They are still keen! They just have to be invited back thats all. Remarketing is a very cost effective way to converting leads in the long run.

Mobile App Singapore: Guide To Costing & Budgeting

What is the cost of making a mobile app? Singapore has a Smartphone penetration rate of over 90%. In a survey done recently, it was found that the average Singaporean spent over 3 hours daily on their mobile phones. What does this tell you? If your business or venture does not have an online presence, you risk losing out to your competitors.

And not just an online presence, we’re talking about a nicely designed mobile app. Websites have become somewhat obsolete; mobile apps are the new way of doing things. Sure, websites have their place. But a mobile app is the best way to bring your brand closer to the average Singaporean.

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The of cost of making a mobile app in Singapore will depend a myriad of factors;

  • The amount of research required
  • The number of developers working on the app
  • The mobile platform and devices being used
  • Testing
  • Type of app (native or hybrid)
  • Time needed to develop the app

The success of your brand will be greatly determined by the type of app you choose to create. Usually, mobile apps can be categorised into two; native or hybrid app.

  • Native apps are developed for a specific platform and can be downloaded and installed from either the ios app store or Google Play Store.
  • Hybrid apps are not confined to a specific platform. Rather, they combine elements of both native and web apps. Generally, building a native app is more expensive than building a hybrid app; but it takes less time.

The Cost Of Making A Mobile App In Singapore

The cost of making a mobile app in Singapore isn’t cast on stone, different developers have different rates. As such, the most prudent thing to do would be to get quotations from different developers, then compare and contrast the prices.  In this regard, you may need to undertake the following activities;

  • Create a feature list outlining the purpose and main features of your mobile app.
  • Create a wireframe displaying the different screens of your app
  • Find similar apps to the design that you have in mind.

Do you want your app to be available to iOS or Android users? Or both? It’s always recommendable to make avail it on both platforms although this translates to extra costs.

After signing up with a professional Singapore app developer, you will immediately start incurring time costs. Therefore, you may end up paying more than the quoted amount.

It’s advisable that you negotiate to pay the “Per man-day” fee.

The current per man-day rate in Singapore ranges between SGD 250 to SGD 800. You can use this per man-day rate to calculate the total estimated cost using the following formula

Total estimated cost = total estimated man-days * per man-day fee

    • It is crucial that you get an estimated time of completion from 3 or 4 app developers. This will help you estimate the time that it will take to create the app.
    • The developer’s experience will determine the number of man-days that it will take to build the app.
    • Some features are easy to code, while others require the developer to do in-depth research, especially on new API documentation.


  • E-Commerce Apps

You can use an e-commerce app to sell products and services directly from your e-commerce platform. E-commerce apps require several features and functionalities such as payment options and gateways for the users, product categories, and push notifications. The development cost ranges between SGD 15,000 and SGD 50,000. Needless to say, the cost will be higher if you add more features.

  • Marketplace Apps

These apps connect two or more groups, and they require unique features. Take an example of Uber, one of the most popular marketplace apps. The cost of making a mobile app such as Uber can range between SGD 20,000 and SGD 90,000.                                                                                                                                                                                                                    

  • Gaming Apps

These are considered to be the most challenging apps to develop since they have complex development elements. The cost of developing an ordinary 2D gaming app ranges between SGD 80,000 and SGD 150,000. A simple 3D gaming app, on the other hand, goes for between SGD 150,000 and SGD 500,000.

  • Multi-User Apps

Multi-user apps such as WhatsApp allow users to communicate with each other as well as exchange data and media. These apps need to be user-friendly and interactive. The cost of creating such an app ranges between SGD 40,000 to SGD 100,000.

  • Informative Apps

These apps offer static information to the users and can redirect them to other platforms. They can also be used for collecting user data. The development costs of informative apps range between SGD 10,000 and SGD 30,000.

However, if your informative app needs occasional upgrades, the development costs increase to between SGD 15,000 and SGD 40,000.

  • Business Process Apps

These apps are designed to handle various aspects of business operations to improve output and productivity. The cost will vary depending on the app’s functionality.

 For instance;

    • Accounts and document management apps – SGD50,000 and SGD 150,000
    • Workforce management, customer relations, logistics, human resource management – SGD 20,000 and SGD 60,000
    • Advanced and customised apps – over SGD 100,000
  • User Productivity Apps

Dropbox is an example of a user productivity app that aims to improve productivity by efficiently organizing documents and projects.

The cost of making a similar app ranges between SGD 15,000 and SGD 30,000.

How to Lower the Cost of Making a Mobile App

The costs mentioned above are only applicable to the development of basic versions of the apps. If you add recurring costs and customisation work, then the cost of making a mobile app could shoot up by as much as 50%.

As such, here is what you can do to lower the overall cost of making a mobile app;

  • Getting several quotes
  • Start with the most important features
  • Reduce alterations especially after development work has already begun
  • In order to improve your bargaining power, have different developers on standby in case one fails or overcharges you.

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It’s worth noting that however well you bargain with the mobile app developer, there’ll always be several hidden costs during the lifespan of the app.

It is not a question of whether the hidden costs will be there or not; rather, it is about keeping low!  Have a candid talk with your developer about this.

The Importance of Leveraging Analytics for Mobile App Marketing

As illustrated by The Manifest, if you have a good analytics tool, your mobile app marketing efforts will be successful. The significance of analytics in audience targeting, marketing automation and, user insights cannot be gainsaid.

Using analytics can help you to rebrand your presence amongst your business competitors. The digital marketing field is becoming more competitive each passing day. Therefore, you need the best analytics tool to help you optimise your mobile apps. The optimisations will help you achieve your mobile app marketing goals in the long run.

The Significance of Utilising Analytics in Mobile Commercial Apps

There are only few businesses that utilise analytics in their mobile apps nowadays. Many businesses are left out on the benefits that come along with using analytics.  

However, the key to succeeding in your mobile app marketing efforts is using analytics. Analytics will help you to know whether your marketing efforts are paying off or not. If you don’t utilise analytics in your commercial app, you will lack a clear method of tracking the results of your marketing efforts.

Also, it will be difficult for you to monetise your mobile business app if you don’t make use of analytics.

On the other hand, if you frequently use analytics, you will know how to improve the user engagement levels. You will be able to generate customised content too. This will ramp up your traffic levels; thus generating more sales in the process.

Moreover, analytics will help you detect and monitor the effects of your marketing campaigns on your app users. With the help of analytics, you will know the levels of user engagement and interaction. For instance, you can know the total time an app user spent on your mobile commercial app.

Furthermore, analytics will help you gather demographic information and identify behavioural trends of your app users. 

Types of Analytics Which Help in Mobile App Marketing

There are two types of analytics which help in mobile app marketing; location based analytics and, traditional based analytics. Traditional based analytics will help you to gather information on the external factors that can affect the preferences of your app users. You will then use this information to customise your content and revamp your sales.

On the other hand, location based analytics will assist you to collect demographic information of your app users. This demographic information can be collected with the help of GPS services in the mobile devices of your app users. Based on the demographic information, you can ascertain the interests of the target customers and customise your content per their interests.

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Mobile App Marketing

Utilising Analytics for Business Growth and Development

When you utilise analytics, you will be able to monitor your mobile business app performance. Furthermore, you will be able to ascertain the type of consumers who are interested in your products and services.

The main reason why analytics are used in mobile commercial apps is to gain relevant strategies in mobile app marketing. Also, with the help of analytics, you can create content that is in line with the needs of your target customers.

All in all, analytics will assist you to understand your market well. You will be able to know whether your mobile app marketing strategies are working as expected. 

Benefits of Utilising Analytics in Mobile App Marketing

Analytics will help your business to grow to your desired level. There are several benefits of utilising analytics in mobile app marketing. These benefits are;

  1. Analytics will help you to improve the ROI of your mobile business app. Improving your mobile app’s performance will certainly boost your sales.
  2. Analytics will assist you to gather accurate information on your app users’ interests and preferences. You can then customise your marketing campaigns as per their preferences and interests. This will personalise your mobile app. With a personalised app at hand, you can focus your efforts towards customer based marketing.
  3. Analytics will help you to keep track of your marketing campaigns. With the help of analytics, you will know whether your marketing campaigns are successful or not. If they are not getting the results expected, you can change your marketing strategies to get better results.
  4. Analytics will assist you to retain your brand followers and, your previous customers. Maintaining loyal customers is a significant way to grow and develop your business.  You will get valuable insights on how to maintain your brand followers.
  5. Analytics will help you to acquire new app users. The data provided will help you to increase the number of potential customers who will download your app by making the right decisions. Furthermore, you will be able to convert your low value mobile app users into high value users.
  6. Analytics will assist you to know the ‘happy path’ of your mobile business app. That is, with the help of your analytical data, you will identify three different paths which your high value users take to conversion. 

10 Important Things For Creating A Successful Mobile App

Many businesses know the importance of having a mobile app for business, but few of them know how to create a successful mobile app. With the high smartphone penetration rate in Singapore, mobile advertising is gaining speed and apps are at the centre of this revolution.

One of the things you need to consider before you start creating the app is how you will enhance the mobile experience for your users. According to studies, a majority of the apps are opened once then deleted mainly because they are not user friendly.

To avoid your app going through a similar fate, we have outlined the ten essential things for creating a successful mobile app. Read on to the end for the best tips on how to create a successful mobile app in 2019 and maximise your return on investment.

  1. Define a Comprehensive Mobile Value Proposition

A majority of businesses in Singapore overlook this aspect, and they end up with an app without users. By a mobile value proposition, we mean providing answers to questions such as, why would anyone download your app? Why should they keep using it?

There is a lot of research that goes into this process and it will help you identify the things that make your app different, for example, the algorithm or a unique logo. This will go a long way into ensuring that you have the perfect pitch that will net in and retain users.

You also need to do a comprehensive keyword search that will help your app rank higher in the available app stores. During the process, you can learn a thing or two from what your competition is doing.

  1. App Workflow

The workflow refers to how your app moves from one screen to the other. From every app that you have used or seen, it has a defined number of screens, and they all link together to create a seamless mobile experience for the user.

In the process of structuring the app’s workflow, you need to test different user interfaces. One thing that most people overlook is how a screen transitions into a next screen. For example, will the current screen fade to the next one, or will it slide up, down or sideways? These are some of the small details that enhance your apps user experience for success.

  1. Colour Scheme

Several studies have associated colour to an emotional connection that makes humans take action. Different people associate to colour differently, and this is where you need to understand your ideal users, their age, among other details when choosing the colour scheme of your app.

The colours you choose have a significant bearing on the success of your mobile app. Keep in mind that a visually appealing app will attract and keep your users engaged for a longer time. Be sure to read about colour psychology.

  1. Mobile Marketing

When it comes to mobile marketing, you need to go deeper and address the small details of your app to help you formulate a better mobile marketing strategy. This includes aspects such as pricing, identifying the ideal users and their mobile usage behaviour, in-app purchases and so much more.

While mobile marketing centres around using banners and ads in your app, users might feel overwhelmed enough to delete the app. You need to keep your marketing impactful and and one of the tricks of how to create a successful mobile app is to give them an option of having no ads by subscribing for the premium features of the app.

  1. Device Orientation

Some apps open and go straight to a landscape orientation, while others will stick to the portrait orientation. The orientation of how your app opens has a significant impact on the user experience. Just like how websites are integrating a responsive design, you also need to create an app with a responsive design to match the user’s device orientation.

  1. Brainstorm on the Common Content Needs  

When it comes to the content on your app you should be thinking about the type of interaction you want to have with the app users as one of the essential aspects of how to create a successful mobile app.

You could add a welcoming and on-boarding messages that will lead to increased app adoption by new users and boost user retention. You need to write the messages down, automate, and test them well in advance while the app is in the early stages of development to avoid last minute rushes.

  1. Integrate As Many Messaging Channels as Possible

Push notifications are some of the most popular app messaging options, but studies show that only 42% of the users will opt-in. In order to communicate with the users who have opted out, there are two options available; in-app message centre and in-App Messaging.

The in-app message centre is much like an inbox in your app that allows you to reach out to all app users. You could also consider a Mobile wallet.

  1. Use Tags

Are you wondering about how to create a successful mobile app? One of the ways of bumping up the app’s user experience is by sending useful, relevant, and personalised messages.

Tags are the attributes that help you identify a user, because they do not change much over time such as their gender. You will have to formulate a tagging strategy to help you learn more about the individual users on your app.

  1. Create a Deep Linking Strategy

Deep linking is the act of sending a user to a page in your app other than the homepage. App pages are different from web pages in that they do not have unique URLs and this presents a linking problem for most app owners.

When you send out push notifications, ensure that it will take the user to the page that is relevant to the notification. There are various ways of deep linking, and it is different for iOS users and Android users.

  1. Identify the Three Most Important Goals You Want To Achieve

When you are looking to learn how to create a successful mobile app, you need to define what success means to you. You need to specify how you want users to interact with the app and then work out how you will lead them to make high priority actions.

This could include registration, reading your content, upgrade to the premium version, opt-in to push notifications, provide preferences and so much more.

These are the top ten important things on how to create a successful mobile app. As a final point; you need to carry out A/B testing with a focus group made up of the people who are part of your ideal app users.

We hope that these tips will help you and guide you on how to create a successful mobile app in Singapore. Note that the mobile application should work hand in hand with your website. We can make that happen by providing affordable web design services that will ensure that the image portrayed by your mobile app and website are consistent. Get in touch with us for more details. 

Tips On Creating A Mobile App For Your Business

Many businesses are not sure whether they should develop a mobile app for business in Singapore or go with a responsive site. While they each have their pros and cons, mobile apps are far more popular than mobile and responsive website according to recent data.

With a smartphone penetration rate of over 90%, building a mobile app for business in Singapore will be the ideal thing to do. The app will not only improve how your customers interact with your brand, but it is a sure way of future proofing your business.

With that said, a mobile app needs to provide value to the users; otherwise, customers will use it once, and then delete it. The most pressing problem is that businesses are finding it more challenge to get customers to download apps. However, providing a better mobile experience on your app is a sure way of finding success.

In this article, we will look at the tips on how to create a mobile app for business in Singapore. Read on to the end and see the sure ways that you can use to make your app a success.

Create a Mobile App for Business in Singapore Strategy

Like with all business operations, you need a strategy as the first step of creating a successful mobile app for business in Singapore. Frankly, there are too many useless apps, and this has contributed to the customers growing hungrier for a better mobile experience.

Before you go any further, you need to come up with a comprehensive and effective mobile app strategy. This includes

  • Understanding the company strategy, competitors and dependencies
  • Identifying the ideal user
  • Creating the elevator pitch that will be the force behind your mobile app strategy
  • Building the app’s roadmap
  • Outlining the resources and budget required to build the app
  • Defining the SWOT analysis
  • Defining the technology stack

You can include more items in your mobile app for business in Singapore strategy, but the goal is to ensure that it is effective and comprehensive.

Select the Appropriate Features for the App

There are many features to include in your app for example push notifications, in-app purchases, in-app messaging and more. They enhance the app’s user experience by giving the user notifications about the availability of new products and content.

Users should also be able to zoom in on products get simplified checkouts, view alternate product images, and more. The primary goal here is to ensure that users can find what they are looking for in a timely fashion. You can find more features that will make your mobile app for business in Singapore more attractive to modern users here. 

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Choose the Right Technology

Given the increased smartphone penetration across the world, mobile technology is evolving at a very fast pace. This makes it crucial that you choose the appropriate technology when building a mobile app for business in Singapore.

Outdated technology will contribute to a bad mobile experience for your users. Before you settle down on a mobile app developer, make sure to do your due diligence and identify the best and latest technologies that are making the headlines in the mobile apps development sector.

Start Small Grow Big

When it comes to creating a mobile app for business in Singapore, less is more, and you are best suited when you start small. The problem is that most brands make the mistake of adding too many features at one go and this makes the app look crowded and confusing to the users.

The best practice is to start with a few useful features then add more as you go. You could also provide more features with app updates. 

Go Easy On the Ads and Banners

The good news in the current online business environment is that mobile advertising is gaining traction, and the bad news is that many brands are abusing this platform.  The truth is that too many banners and ads will ruin the entire mobile user experience for your customers. 

An app with too many ads and banners is irritating, and your customers will inevitably delete your app never to download it again.

Consider Application Performance Management (APM)

Smartphone technology is changing at a very fast pace, and the new generation of smartphones are designed to be compatible with various kinds of mobile apps. This includes apps of different screen sizes, orientations, and ability to navigate the content, resolutions, and more aspects.

This makes it essential to create a mobile app for business in Singapore that works on different devices. This is where APM comes in. It is responsible for the qualitative behaviour of your app. APM will collect data, help in monitoring user behaviour, and provide insights that will help it align with your business.

Build the App in Two Months Or Less

After you have received the market study report on the feasibility of your mobile app for business in Singapore, you need to move fast and get the app built. Waiting for too longer to put out the app could be a bad business move.

Consumer behaviour is fickle and it is ever changing. They will move on to a brand that will address their concerns if you pass up on the chance. Focus on building an app with fewer yet useful features and launch it within two months or less of doing your market study.

Make the App Smooth

Smartphones are a fad that seems not to pass, and for this reason, there are many people with smartphones but lack the smarts to operate them. This calls for you to make the app easy to use and smooth to navigate.

Consider the ease of use when it comes to searching for the app on the app store, downloading, and long term use. The downside to a complex app is that many of your customers will not bother trying to learn how to navigate it, and they will simply delete it.

Creating a mobile app for business in Singapore is not easy, but with the tips above, you can overcome the pitfalls that have barred many brands from achieving success with their mobile apps. We hope that these tips will help you in creating a successful mobile app for business in Singapore.

Smart Ways to Optimise UI of your Business Mobile Apps

Are you looking for information on how to optimise the UI of your business mobile app? A recent report revealed that Singaporeans spend more than 3 hours per day on mobile apps. The apps are gateways to the main websites, and since they can access all the information they need on the mobile app, request for services, and even order products, they prefer using them instead of visiting the website.

However, competition is stiff since most businesses have custom mobile apps for their clients and even employees. Therefore, it is essential to make sure that your mobile app is unique and stands out from the rest to connect with millions of mobile device users in Singapore.

How can you make your mobile app unique? What exactly do you need to do to give the app a higher cutting edge in the competitive digital marketing industry in Singapore?

Here are six wise nuggets on how to optimise the UI of your business mobile app.

  1. Involve the Entire Team

Right from the first phase of development, it is imperative to have a clear picture in mind of the result. One of the best ways of doing this is to create a one-page with details of all the processes you want the app to perform. The entire team, that is, customer care, UX research, design, and development should be involved in the process.

Delegate the task to a project manager who is conversant with the mobile app industry. The manager will help the other team members to understand the concept and foster teamwork. Sketches and images can help the team to visualise the navigation flow and other important aspects of your business.

Allow the team members to contribute to the process openly to get the best results. Be sure to create a prototype before launching the app to be sure that it is working well. A/B tests should also be done to identify areas that need to be tweaked before the official app is launched.

  1. Maintain a Uniform Design

With an image of the overall design of the mobile app you want to create for your business in mind, the next step that you need to take is to maintain the same design throughout the app. That means, if you decide to use one color, do not introduce a different color on another screen of the app to avoid overwhelming the users.

how to optimise the UI of your business mobile app

The most successful business mobile apps have a consistent design and have the right aesthetics in every section of the mobile application. Consistent app design is the only way to offer the best user experience to potential clients.

  1. Create a Visual Hierarchy of All Contents

Visual hierarchy of the mobile app contents will greatly help to enhance its functionalism. The layout of the text and icons must form a whole without adding empty spaces inside. Dispersion can be significantly reduced if the various essential elements that you decide to include in the app are correctly integrated. This kind of integration will also create a sense of continuity. Breadcrumbs will also be beneficial within the interface.

  1. Choose the Right Colour

Colours play an important role to not only your website but also the mobile application. This is based on the fact that different colours elicit different emotions to users. Make sure that your mobile application has the right colour schemes.

It is recommended to opt for a business app development model that does not involve the use of too many colors. Otherwise, multiple colours will cause visual saturation to the users whom you are hoping to convert into customers. Most of the professional website designers in Singapore and app developers work together to make sure that the colours in the app are similar or the same and those on the website.

Strive not to exceed three colours; otherwise, going overboard is risking your credibility and user experience. Note that the colour scheme should also put into consideration the logo but be as consistent as possible at every stage of the app development process.

Another important fact that you need to consider is the amount or density of the colours you use. If possible, steer clear of strident colours and consider using colours that blend well together. A professional mobile app developer in Singapore can do this without charging you an arm and a leg.

Most of the high performing business apps in Singapore have warm colours that provoke positive emotions and sensations to users such as confidence and tranquillity. Follow psychology of colours used by the most reliable Singapore website developers to optimise your business app.

how to optimise UI of business mobile app

  1. Eliminate Unessential Functionalities

The first thing that you need to note is that 80% of business mobile app users in Singapore only make use of 20% of the elements in your application. The 80-20 rule works in mobile app development as well as other facets of digital marketing in Singapore and abroad.

Having too many elements will not only compromise user experience but also slow down the mobile application. Therefore, spend time studying the performance of every element on the app to know which ones should be deleted. You might find out that one element can perform multiple tasks.

If you already launched the mobile application and want to gauge the quality of user experience that it is offering, check the user usage data. If most of the users are using a particular feature, it means that it is essential. Any feature that is not used often should be deleted or combined with the high performing features.

  1. Consider the Button Design

Tell the users exactly what will happen if they click on a particular button by providing a brief description. This information will make it easy for them to know the specific buttons they should click on to find the information they are looking for or to complete the process.

Think about the accessibility of various sections of the mobile app and optimise it accordingly. If the description text is not clear or legible, the users will not be motivated enough to click on the buttons.

Optimise UI of your business mobile application if you want to get a firm footing in Singapore. Make sure that the content presented through the app is accurate and consistent with what is posted on your website.

The mobile app should offer the same if not better user experience as your website. One way of achieving this goal is by hiring the best website design team in Singapore. Get in touch with us for affordable website design packages for your business in Singapore. We will also give you additional tips on how to optimise the UI of your business mobile app.

6 Important Mobile App Features for Your Business

If you already own a mobile app for business, then you are in the right path to success. Having a mobile business app is a great way to increases sales and traffic to the main website. In a recent survey, it was found out that 62% of mobile users purchased items using mobile business apps. However, just building a standard mobile app for business is not sufficient.

Your mobile business app should have some specific features. These features are indispensable towards revamping your marketing efforts. If your mobile business app lacks these features, then your sales will not grow.

Here are the six important mobile app features for your business.

  1. Personalisation

As highlighted by Social Media Today, successful mobile business apps are user friendly. For your mobile business app to be user friendly, it has to be personalised.

As illustrated by a recent survey, the major challenge facing business owners is how to communicate with potential customers or clients in a meaningful way. However, you can deal with this challenge by personalising your mobile commerce app.

For instance, when users download your app, they will have to complete their profile. You can quicken this process by providing them with an alternative option. This alternative option is to make them sign up with their social media accounts.

When users sign up to your mobile business app with their social media accounts, you will be able to gain valuable information about them such as age, location and, gender.

With the help of this information, you can customise the content of your mobile business app to match with their interests. For example, if you own a clothing store and your mobile business app user is a lady; then you should display only women’s clothing.

  1. Few Push Notifications

Using push notifications can be a great way to market your products and, services. However, you should utilise push notifications sparingly.

Make sure that you don’t flood the inboxes of your app users with too many promotional text messages. This can be a huge turn off and could motivate them to uninstall the app.

mobile app for business

Therefore, you should make use of push notifications only when necessary. Also, your push notifications should be customised with the preferences and interests of each user.

  1. Retail Integration

If you own a retail store, then you should integrate it with your mobile app for business. Your mobile commerce app and, your retail store should complement each other so hire the best website designers in Singapore to work on the site.

In a business study conducted last year, it was found out that 58% of customers still browse mobile business apps even when in retail stores. So, it is up to you to take advantage of this situation to revamp your sales.

For instance, you can offer free WiFi at your retail store. This will enable your customers to browse your mobile commerce app without interfering with their own data plans.

Also, you request your app users to create favorite lists of the shopping items they desire when they are at your retail store. These lists should show them where exactly the items are located in your retail store.  This will enable them to shop conveniently and quickly.

  1. A Variety of Payment Options

Your mobile business app should offer its users a variety of payment options. This will automatically improve user experience, as well as generate more sales.

As a general rule, your mobile commercial app should accept almost all types of debit cards and credit cards. Even though some credit cards have higher processing fees; you should still incorporate them as an alternative payment option. This will ensure you don’t lose out on any potential customers who would want to use such credit cards.

Besides debit and credit cards, you should utilise other payment options such as PayPal, Skrill and, Apple Pay. Some customers are usually hesitant to enter their debit and credit card information into a mobile business app due to security reasons. Such customers are usually happy to pay with either PayPal, Skrill or, Apple Pay.

Moreover, you may not know the financial circumstances of your potential customers. Maybe your potential customers have a maxed credit card, but they have funds in their PayPal wallets.

  1. No Errors and Bugs

If your mobile commerce app has crushes, glitches and, error reports; you will lose your customers.  You should thus take extra caution when developing your mobile business app.

In a recent study, it was found out that 48% of potential customers won’t utilise a faulty mobile commerce app. In fact, 34% of these potential customers will turn to a professionally designed and functional mobile commerce app. This can be detrimental to your business. Therefore, your mobile business app should be totally error free and perfect.

  1. Detailed and Concise Product Descriptions

As asserted by Quick Sprout, your mobile business app should have concise but, detailed product reviews. This is because mobile devices are usually small in size. Typically, mobile devices have no space for accommodating long product descriptions.

Your product descriptions should be in a bulletin list format. They should also be written in a simple language that is easy to understand.

Your product descriptions should also describe your items for sale fully. That is, don’t leave out important details which can influence the app user to purchase your products.

You should also accompany your product descriptions with high quality photos. Avoid using blurred and, unappealing photos in your mobile commercial app. Moreover, your images should reflect each angle of your product.

Top 10 Mobile App Development Companies in Singapore

mediaone Top 10 Mobile App Development Companies in Singapore


MediaOne is an all rounded digital marketing agency with a team that specialise in creating software and mobile applications.

The company is focused on delivering high-quality web and mobile app products, with services such as web design, web development, app development, and custom software solution.

Their services cater to different types of clients, straddling different industries.

Since its inception in 2008, the company has been focused on lending a helping hand to companies that are looking for creative solutions for growing their business.

They have a proven track record having worked with some of the leading brands you know, including Toyota and Novena.


Key Clients

  • Philip Capital
  • Maybank
  • Ruane Cunniff & Goldfarb
  • Direct Asia Insurance
  • ST Electronics
  • Acer

Website URL

Telephone: +65 6965 7008

cognitive cloud Top 10 Mobile App Development Companies in Singapore

Cognitive Clouds

Cognitive Clouds is an internationally known mobile app development firm with an office in Singapore. The company specialises in providing high quality mobile and web development services for start-ups, enterprises, and SMEs since 2012 when it was first started.

They have one of the most decorated portfolios, having designed some of the most popular web and mobile applications that you know. Their products are designed to offer compelling user experiences, laced with beautiful visual designs that are like a bazooka to your mind.

It’s a full-stack mobile and web development firm that relies on the power of modern technologies such as iOS, Android, Golang, Ruby on the Rails, Node JS, and Flutter to design some of the most elegant and responsive mobile and web products that you’ll ever come across online.


  • Web App Development
  • Smart TV Development
  • Backened App Development
  • UI UX Design
  • eCommerce Development
  • Mobile App Development

Key Client

website design banner

  • ETwater
  • Bondswell
  • Chirp Pay
  • Embibe
  • Mobicash
  • Permits

Website URL:

Telephone: +65 6958 1001

syngsys Top 10 Mobile App Development Companies in Singapore


Syngsys is one of the fastest growing mobile and web app development companies in Singapore, offering iOS and Android solutions at the most affordable prices.

The company has developed hundreds of world-class products, having structured its team around a set of archetypical roles.

They have one of the most dedicated team, known for their confidence and great sense of control in their line of work. Their focus rests of creativity and creation of malleable web and mobile app solutions that are tailored to be an exact match to your business needs.


  • Web Application
  • Android Apps
  • Digital Marketing
  • Hybrid Apps
  • iphone and ipad Apps
  • Enterprise Application

Key Client

  • Changi
  • Samsung
  • Hilton
  • Cisco
  • Consult Group
  • Olympus

Website URL:

Telephone: +65 6561 3900

buuuk Top 10 Mobile App Development Companies in Singapore


Buuuk was initially designed as an experimental app that would later grow into a fully-fledged client servicing solution for mobile apps. Their speciality is in developing Android and iOS apps.

With every project they bring to life, design takes the centre stage. That’s besides ensuring that every single one of their products has a stable and scalable backend server.

They’re a full-stack software solution, dedicated to resolving real-world problems. Their goal is to make life better and easier to both businesses and customers that interact with them.

Buuuk believes in the power of collaboration. They try to work closely with the companies that hire them in delivery app products that are both unique and adaptive.


  • Mobile App
  • UX Exploration
  • UI Design
  • Software Development
  • Design System Development
  • Digital Transformation

Key Client

  • starHub
  • Mercedes-Benz
  • Maybank
  • Singtel
  • Pay2Home
  • Thomson Reuters

Website URL

Telephone: +65 3102 0655

acmex Top 10 Mobile App Development Companies in Singapore

Acmex was started in 2010 by a team of five – comprising of designers and developers. The company has since grown a great deal, and to become one of the most trusted and respected software solutions not only in Singapore, but on a global scale.

It’s a goal-oriented firm, driven by results, and with no limit as to what they can achieve. Their pride rests in its team, and their ability to exceed expectations and deliver outstanding results.


  • Web Development
  • Application Development
  • Mobile App Development
  • Application Security
  • UX Design and Prototypes
  • Application Integration

Key Client

  • Cleo
  • Toshiba
  • Visa
  • Net App
  • Disney
  • Daikin

Website URL:

Telephone: +65 9381 0582

linx hq Top 10 Mobile App Development Companies in Singapore

LinxHQ Pte Ltd

LinxHQ was founded in 2008. They have offices in Singapore and Vietnam where they focus on offering a broad range of software solutions.

The company promises to work with you every step of the way. They’ll support you in laying down the requirements, sorting out your ideas, designing, developing, and deploying your project.

They also offer on-going maintenance on every single one of their app products.


  • Production Support
  • Mobile App Development
  • UI/UX Design
  • Web App Development
  • Web Site Design
  • Cloud Deployment

Key Client

  • Wesley
  • VPBank
  • Wageworth
  • Deskera

Website URL

Telephone: N/A

bocasay Top 10 Mobile App Development Companies in Singapore


Bocasay was created in 2012 as an IT solution. It’s a French company that has grown to set up office in 5 different countries, including Vietnam, France, Mauritius, Madagascar, and Singapore.

The company has a staff of more than 150 employees, offering agile IT solutions for start-ups, software publishers, and large groups.


  • Web Development
  • Application Management
  • Mobile Development
  • Software Development

Key Clients

  • Clasis
  • Hopital Foch
  • ideahq
  • Dropcloud
  • Eurovet
  • Newzik

Website URL

Telephone: N/A

amana Top 10 Mobile App Development Companies in Singapore

Amana Asia Pte Ltd

Amana Asia is one of the leading web and mobile app development companies in Singapore. The company specialises in developing fast and reliable enterprise app products for both small and big companies.

They provide cloud hosting solutions, mobile app development, web development, custom app development, and digital marketing solutions to clients in Singapore and the rest of the world.

Their extensive IT experience across multiple domains has helped them provide cutting edge solutions to their customers, in addition to helping them transform their business ideas into a global product in a faster and cost-effective manner.


  • Cloud Hosted Solutions
  • Mobile Applications
  • IOT Applications
  • Application Development and Maintenance
  • M2M Solutions
  • Infrastructure and Consulting

Key Client

  • LMS
  • McLean

Website URL:

Telephone: +65 6255 2728

oaksys Top 10 Mobile App Development Companies in Singapore

Oak System Pvt. Ltd.

Oak Systems is an independent software testing company that’s headquartered in Bengaluru, India with offices in Singapore and other parts of the world.

The company is widely known for providing quality software solutions, much to the satisfaction of every single one of their clients.

It’s one of the companies that clearly understands the need to deliver faster and cost-effective IT solutions. Their workforce comprises of one of the most talented teams of designers, strategists, and developers, bringing forth a mix of technical expertise, business knowledge, and cutting-edge technology in an effort to deliver flexible and scalable app products that snugly addresses their business needs.


  • Test Automation
  • Corporate Training
  • V and V Services
  • Testing Services
  • Complete Life Cycle

Key Clients

  • Oracle
  • Zensar
  • CGI
  • Zyme
  • Philips
  • Capitalbank

Website URL

Telephone: N/A

ming labs Top 10 Mobile App Development Companies in Singapore


MING Labs is a household name in the tech sector. It’s a UX and app development company with offices in Shanghai, Berlin, Munich, and Singapore.

The company strives to integrate design, development, and their understanding of the tech world trends in designing successful digital products.

By integrating the combined effort of an international pool of world-class designers and developers, there’s no limit as to how far the company can fly with their creativity. Let’s just say, they’re one of the companies we can confidently say have the experience and technical expertise to bring your idea to life, no matter how tough it looks.


  • App Development
  • UX Design
  • Prototyping
  • Usability Testing
  • Web Development
  • Branding

Key Client

  • Schneider Eletric
  • BASF
  • UTC
  • MunichRe
  • Siemens

Website URL:

Telephone: +65 8228 6816

Mobile App Trends in Singapore

Before you start building a mobile app in Singapore, it helps to learn about a few mobile app trends.

Apps that are Friendly on Wearable Devices

There will be a proliferation of wearable devices as the year rolls to a close, with more than 245 million units having been sold in 2019. It therefore makes sense to build mobile apps that are responsive enough to also work on smartwatches.

With wearable devices such as Google and Alexa home going mainstream, the definition of mobile apps will soon change, thus transforming them into an integral part of our daily routine.


Chatbots are now popular than ever. It started with them gaining popularity on web apps, and now they’re expected to do pretty much the same with mobile apps.

You should be thinking about giving your users a better online experience, part of which involves integrating chatbots with your mobile app.

Chatbots will help you improve user retention among other things, considering they’ll be handling a majority of the queries your users have.

Augmented Reality (AR) and Virtual Reality (VR)

The idea of AR and VR in app development is still developing. But based on the estimates coming in, their market is expected to hit $200 billion by the end of 2020.

Integrating your web app with virtual reality has been an expensive idea, and that’s because there weren’t enough developers to pull it off.

But things appear to have changed a great deal over the past few years, thus making it affordable even by small to middle sized businesses.

Games and shopping apps are among the few apps that utilise the power of AR to enhance user experience.

Predictive Analytics

Ever considered integrating your app with predictive analytics? There’s so much you could achieve with this.

Businesses such as Google and Facebook are using the power of predictive analytics to improve user experience.

Other than that, you could also use them to improve important metrics like the number of users that are actively involved with the app.

Remember, not all businesses need a mobile app. Before you invest in one, you must be certain that your business needs it. Otherwise, you’re better off just investing in a mobile responsive website.

Reasons to Go Mobile

Mobile apps allow you to target your users on a whole another level. You’re presenting your users with a second media, thus making it likely that they’ll interact with your content.

Here are a few reasons to go mobile:

  • To give your Business a Positive Image

Size doesn’t matter in this. Whether big or small, a mobile app will make your business stand out.

It will make you appear more professional and tech-savvy. They’ll learn to trust you even more, which places them in a better position to take action.

It also makes it easy to display company details (contact, location, and so on), which makes your company easy to trust.

  • Good for Promoting Your Products and Services

A company with a mobile app will have a better impression compared to a company without one.

In the long run, it will help you save you a great deal of your promotion money.

  • Good for Improvising

A mobile app allows you to receive real-time feedback from users. They are at liberty to leave behind a review, suggestion, or complaint.

Users are free to air their views and offers suggestions on what they want or how they prefer the app to work so you can know what to improve on for better user experience.

  • Easy to collect Business Analytics

Technology has made it a lot easier for you to collect records.

It gets even easier with a mobile app as it allows you to track your downloads, level of engagement, and the product that your users are most interested in.

The data you collect will also help you figure out how to make your products more customer-oriented.

  • It Allows You to Sell Your Products Faster

It’s possible to speed up the rate at which your product sells if you have a mobile app. All you have to do is send out a promotional coupon to your customers and prospects via the app. These promotions are meant to encourage sales and create awareness around your brand or products.


With more people now favouring handheld devices over desktop computers, the mobile app marketing space looks set to grow at a significant rate. The key to a successful campaign is research and keeping an eye on the latest development in the industry. By doing that and applying the strategies mentioned above, you are almost guaranteed to improving your business. 

Get in touch with us for tips on how to do mobile app marketing in Singapore the right way. 



What is the difference of Mobile App Marketing and Mobile Marketing?

Mobile app marketing focuses on promoting an app to your audience through its entire usage cycle. Mobile marketing, one the other hand, refers to marketing using handheld devices.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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