Are you planning to hire a web designer in Singapore for your brand?
In the previous article, 8 Tips for Hiring Web Designers in Singapore, we discussed the various essential factors that you should consider during the hiring process.
Despite being savvy and knowing exactly what you need to do to hire the best website design company in Singapore, there are some mistakes that you need to watch out for to get value for the money and time invested in this project.
Here Are 10 Mistakes You Should Avoid While Hiring A Web Designer In Singapore
Not Knowing Your Core Requirements
By core requirements, we do not mean the technical requirements but rather the outcomes and functionalities that offer your website the best user experience to the target customers.
For example, a Singapore e-commerce site needs a secure shopping cart to function.
The shopping cart also needs to be synchronised with the inventory system. The products that visitors first see when they land on the site should be based on their buying habits and interests.
Here are a few more examples of specific outcomes:
- Getting your site listed among the top 3 on SERPs
- Increasing conversion rate by 20%
- Increasing emailing list subscriptions by 30%
Before you start scouting for a web designer in Singapore, schedule a meeting with your in-house team to list down your business requirements.
Your operational and strategic plan should guide the conversation.
Consider categorising the list of requirements into three groups namely:
- Must have now
- Must have within (given period)
- Nice to have
Not knowing these core requirements will make it difficult for the web design company in Singapore to know exactly what you want.
Not Disclosing your Marketing Strategy and Business Objectives
Concisely, website requirements make more sense when presented together with the brand’s marketing strategy and objectives.
They will help the web developers to come up with an ideal site development plan.
More importantly, disclosing this information will make it possible for the designer to present recommendations to you at different stages of website development.
Not inquiring if the Team has Web Development Skills
A decade ago, the role of web designers was different from that of programmers.
The programmers would focus on making the site functional. Web designers would only provide the desired feel and look.
That is not the case anymore – the silos between the two skill sets have dissolved.
Site functionality and design are intertwined. Neither coders nor programmers can afford to ignore each other’s perspectives about a project.
The best web design company in Singapore have a team of developers on board that work hand in hand with the design team to ensure clients’ needs are met amicably.
Save yourself the hustle of managing two vendors, by selecting an agency that has an in-house team of web programmers.
Not Checking the Web Designer’s Website
The first thing that you need to note is that it is very easy for any business to fall victim to the shoemaker’s children syndrome.
That is, the web designers are so busy revamping other business websites that they hardly have time to work on their own.
To get the best results, it is recommended to hire a web designer in Singapore who is an expert and has enough staff and resources to manage their website.
Ideally, the site is evidence of their talent and ability to design stellar websites for businesses in Singapore.
Sacrificing Quality for Price
As the saying goes, you get what you pay for.
That is, the quality of the web design service is hinged on the cost.
As you look for a web designer in Singapore, be vigilant not to sacrifice quality for the price. The cheap options might look attractive, but remember that potential customers will first interact with your website before contacting you.
Therefore, if the website is not appealing, they will not bother to contact you. Cheap is expensive!
Not Reviewing Past Projects and Reaching out to References
Clients who hired a web designer will give you insider information that you need to make the right decision.
For instance, you will know if the designer meets deadlines and his/her level of commitment.
Recent web design projects that the designer has worked on in Singapore will also help you to gauge the quality of service offered.
Reach out to at least three companies that recently hired a web designer before you commit yourself to any agency.
If their responses give you confidence, you are one step closer to identifying the ideal web designer in Singapore for your project.
Not Factoring in the Cost of Maintenance
Who will be maintaining the website after the completion of the project?
Too often, websites fail to deliver the expected results because they are left to go stale. After all, no planning for maintenance was done upfront.
In most cases, the content will be maintained by your in-house team, but the technical aspects of the site such as backups and security updates require specialized skills.
Before signing the project to the web designer, get to know the maintenance tasks required. This information will help you prepare and allocate enough resources to those processes.
Not Having a Content Management System (CMS)
A content management system (CMS) will make it easy for your team to add content to the website.
No member of your team should need to code the site to add new content nor should you depend on the web designer to do that for you.
Before you hire a web designer, be sure the site they intend to build will be integrated with a user-friendly content management system.
SharePoint and WordPress are the most popular CMS systems in the market today.
Both are easy to use and no programming expertise is required to use them. The web designer should also be available to orient the team on how to use the CMS if needed.
The Website is Not Mobile Friendly
Over 80% of Singaporeans use mobile devices to access websites.
Therefore, it is of paramount importance to make sure that your website is mobile-friendly to connect with this large audience.
Insist that the web designer develops a site that is not only attractive but also functional and easy to navigate on both mobile and desktop.
Fail to Personally Test the Site Before and After Launching
Testing the site before and after the launch will help you identify flaws that should be rectified before it is too late.
Test all functionalities and navigation before signing off the project and making the final payment.
You can also request your colleagues to do the same before to be sure everything is working as expected.
Why You Should Hire A Web Designer For Your Business’s Website In Singapore?
Online marketing is becoming an essential part of running a successful business.
It is strongly suggested that you invest in the digital market, regardless of whether you are running a business or developing a start-up.
It is feasible to compete in the broader market if your business or brand has a user-friendly website.
It’s surprising how many companies don’t grasp that creating a web page is simply the beginning of the process.
When creating content for a website, SEO and content marketing should be taken into account.
A skilled web design business can provide a wide range of services to help you establish a great online presence.
When it comes to creating a highly-visited website that is easy for users to navigate, a professional web design agency is your best bet.
People can create their websites using website builders, but these don’t provide the complete range of services that a professional web design agency delivers.
To reach expertise in graphic design, SEO writing, content marketing and networking, you would have to look for a different platform
When you try to save money by taking corners, you may find yourself spending more money in the long run.
A Website Is A Glue That Binds All Of Your Digital Marketing Efforts Together
Marketing on the internet may be done through a variety of methods, including social media and e-commerce platforms.
All of these tools put you in touch with people all around the world who are interested in your product or service.
You can simply promote to the millions of people that use Facebook and Instagram, two of the most popular social media platforms.
With e-commerce companies like Shopify and Big Commerce, you have a ready-made platform from which you can start your business.
Customers’ purchasing journeys are made easier by mobile and desktop apps.
However, none of these solutions can help you build a strong online presence if you don’t have a visually appealing website. When it comes to any digital marketing plan, a website serves as the beginning point.
It’s where all of your internet marketing activities come together.
Your whole approach would be void if you didn’t have a website.
Before expanding into other channels, a business should focus on developing a physical web address that is both informative and easy to use.
Builders Of Websites Will Be Restricted In Their Options
Site builders are an excellent location to learn about websites, but they aren’t the greatest place to design a fully functioning website for your business.
Using a site builder, you are constrained to the platform’s capabilities.
This implies that you may not be able to post photographs, documents, or other media assets.
It’s also impossible to switch platforms and keep your site running. A new web builder would need to start from the beginning if you wanted to replicate the website.
Additionally, website builders are recognised for their limitations in SEO and content marketing.
To sum up, website builders may include security flaws that leave your site vulnerable to hacking or virus infection.
As a result of these constraints, your overall expenditures may go up dramatically.
Using a web design business gives you access to experts in online graphic design, SEO, and content marketing strategy.
All the problems and restrictions that were previously described would be readily avoided if you used their knowledge and experience.
Having The Help Of Experts Ensures A Stress-Free And Easily Navigable Website
Making a website perform the way you want it to is one thing; making it work flawlessly is quite another.
For example, photos that don’t load correctly in some browsers aren’t uncommon.
Hire a team that knows what they’re doing to avoid these headaches.
Changing an image’s resolution and pixel count might be confusing for some people.
A lack of expertise in these matters might leave your website underwhelming, therefore it’s best to get help from specialists.
Uploading images and documents incorrectly might cause issues with the website, so be aware of this.
As a result, photos, media files, and other items on the website may be inaccessible to those who see them. When people try to explore the website, it may not even fully load.
Many websites place a high value on getting in front of as many potential consumers and current customers as possible.
Always check that your site runs smoothly across all browsers if you want to attract a broad audience.
This entails identifying and fixing all issues. Viruses and malware may attack websites at any moment.
Even though it may not have begun this way, a variety of technical challenges might occur.
To ensure that there are no technical issues with the website, a professional web design business would be hired.
They will also carry out the essential testing to guarantee that your site works flawlessly across all browsers.
Quality Work Is Easy To Come By
A higher quality of work is another advantage of working with a reputable web design agency.
These businesses can retain employees who have honed their craft to the point where they can build a successful website.
Examples include an online retailer’s goal to build long-term relationships with customers.
The website must be bug-free, user-friendly, and accessible via smartphones, computers, or any other mobile media device.
This will encourage visitors to return time and time to look around, buy something, or spread the word about your website.
The designers will have all the information you require to make an impact on your intended audience due to their extensive training and experience.
They will be able to assist you in setting up on-site content and teaching you how to navigate the online marketing world for your website.
To avoid wasting money, every aspect of your website, including the images and their placement, will be thoroughly planned.
The goal of a web design agency is to ensure that a website performs at its best.
A non-professional web designer or limited website builder will not be able to provide you with such high-quality work.
Increased Creativity Is an Advantage
Professional web design companies, in addition to delivering high-quality work, also have an advantage over non-professionals.
As a result of their education and professional experience, they can customise your websites.
When it comes to website features, beginners and amateurs may not be aware of how many there are.
Just a few of these features include convenient payment buttons, amusing emoticons, and well-placed hyperlinks.
Designing a website from the ground up is an art form, and a professional web design agency will know exactly where to put everything from a shopping cart to a payment button to social media icons.
They also know how to increase traffic while still maintaining the uniqueness of your website.
If you want your website to be noticed, you’ll need a lot of imagination. A web design agency’s technical and creative know-how can help boost online traffic to a business’s website.
Professionals Stay on Top of the Latest Trends
Web design trends are always evolving to satisfy the needs of the client.
Flat design, for example, is a contemporary trend among many designers. This is a minimalistic design that does not have several pictures. Having too many photos on a website will slow it down.
The results of this study show that mobile consumers are irritated by this and may leave the website.
In addition, expressive typography has become a trendy trend for creating a unique website design. Everything has a specific font size and colour added to it in this design.
A unique theme is created for each one.
Animated logos for scrolling icons are another popular design trend.
As soon as you move your pointer to a new location, these animations disappear and reappear.
Customized Websites Are One-Of-A-Kind
Professional websites use the phrase “customization” to distinguish themselves from those that use pre-designed themes.
It’s as simple as picking one of the pre-designed templates, filling it with your own material, and adding a few more options.
In order to quickly and easily create a webpage, free website builders provide this service.
This may be more convenient, but there is a lot to be desired in terms of functionality.
Think about how many other individuals have a website like yours.
Customising one of the many pre-made templates may be challenging, if not impossible. A reputable web design agency can assist you in making changes to your website.
The User-Friendly Site
A web design agency can assist you in developing a website that can be accessed on a variety of media platforms by your target audience.
The typical web user’s journey is well-understood by experienced web page designers.
They have a good sense of when and where users begin their browsing, as well as where and how they want to use the menu.
Customers will benefit from this knowledge because it allows them to have quick and rewarding browsing sessions.
Superior SEO Performance Is Guaranteed By Professional Design
SEO performance is critical to the success of a website and its ability to attract new visitors.
“SEO” stands for “search engine optimization,” and it’s all about getting your site ready for crawling by search engines.
In other words, your website will gradually get to the top of search engines like Google, Yahoo, Bing, and so on.
A search engine-friendly website makes it easier for search engines to index your pages.
As a consequence, search engines will reward you by placing your site higher in their search results rankings.
Your site may be ranked low because of poor SEO, which might be a sign of a lack of effort.
The more people that see your website using search engines, the more business you’ll get.
The SEO of your website might be harmed by the use of Flash, HTML frames, and incorrect error pages.
When it comes to website design, many of these blunders may be avoided if the correct web design business is hired.
To get the rewards of responsive design
Customers are increasingly turning to their smartphones and tablets to place orders and do internet searches.
A rise in the number of mobile users can be attributed to the ease with which computers can now be carried in a person’s cell phone.
A skilled web design agency might help you reap the benefits of responsive design.
Responsive design, in a nutshell, ensures that your website can be seen on a variety of devices.
Images can be accessed and uploaded correctly while using a computer, though.
There are several PC aspects that don’t work properly on mobile.
As an example, your great clothes may not even be shown on a mobile device.
Alternatively, your photos may be obscured if your web pages are too huge to be seen on mobile devices. For the sake of your customers, you should invest in responsive design.
Make the Most of Your Time
There are several benefits to hiring a professional web design business.
To begin with, designers with greater experience will be able to do their work more quickly. They are well-versed in the nuances of building an effective internet presence.
In most circumstances, you’ll be able to have your website up and running quickly. Developing a foundation for a website might take a lot of time for inexperienced developers.
For the second instance, a web design business will save you time by reducing the amount of time you have to spend maintaining your web presence.
It’s safe to assume that the site won’t crash, suffer from technological difficulties, or be unavailable for long periods of time.
Website failure may result in a loss of online sales and traffic, a terrible first impression, and the possible loss of loyal clients.
Online stores that rely on positive customer experiences to boost sales should take note of this.
It’s Totally Worth It
It’s common for small business owners to focus entirely on the first expense when budgeting for a website rather than looking at the bigger picture.
There is a lack of access to SEO, content marketing, and skilled graphic designers for novice website designers and web builders.
In order to keep a website running well, it is necessary to undertake regular maintenance.
Technical problems may occur more frequently on a poorly designed website. The slightest increase in internet traffic may, for example, result in a freeze on some websites.
Additionally, with site builders, you’ll need to buy themes and plug-ins to customise the site and make it more functional.
All of these expenses may add up quickly, which is why you should think about all of your web design alternatives right from the start.
To put your mind at ease in the event that something goes amiss, you can rely on the expertise of a professional site designer, who will be there to answer any questions you may have.
If you need to repair a few issues or add some new features, they’ve got the tools to accomplish the job.
Boost Your Reputation
It can be challenging to navigate the internet.
Today’s consumers want to know who they’re doing business with and how they’re doing it.
A badly constructed website will be immediately apparent to visitors, as will a well-prepared site.
Make Positive Reviews More Frequently
Every day, people talk about their online shopping experiences.
You’ll hear individuals raving about a website after they’ve visited it for the first time, praising how easy it is to navigate and how much fun they had.
If you want to keep your present clients happy and attract new ones, this is the type of pleasant mood you want to create.
Because of their focus on efficiency, innovation, and dependability, a web design agency can assist in generating favourable evaluations for your website.
Get More Visitors to Your Website
Having a well-designed website may increase your website’s visibility and, consequently, your revenue. It improves consumer satisfaction and trustworthiness, which in turn boosts traffic and sales.
The SEO impact of a web design business is another technique to increase visitors to your site.
Professionally designed websites have been shown to perform better in search engine results. Your website’s traffic may increase dramatically if you achieve a better rating.
More than 60% of Google users click on the first three links they see in search engine results, according to a HubSpot survey.
Among those who do their research, just a small percentage get any further than the first page.
SEO may be used by a good web design business to help you get to the top of search results and increase internet traffic.
Looking for web designers in Singapore can be a daunting task especially if you are creating a website for the first time.
There are dozens of options to choose from so commit ample time to the selection process and consult widely to make the right decision.
When choosing a website developer, you will be doing a lot more than merely picking someone who will create a nice-looking site for your business.
This is a long-term business decision bearing in mind that web designers have a significant impact on your digital marketing strategy.
Factors such as search engine optimization (SEO), website scalability and flexibility, testability, security, branding, and performance should influence your choice of a web designer.
A web designer will be your partner as you roll out your digital marketing campaign.
How to Choose Web Designers in Singapore
Here are some wise nuggets that will be helpful during your search for a web designer in Singapore.
Review Credentials, Portfolios, and Client Reviews
One of the first questions that you should ask web designers is whether they have the requisite qualification and expertise in web design and graphic design.
Having the necessary professional requirements alone proves that whoever you intend to work with qualifies for the job.
Similarly, ask for proof about their past work. Reviewing portfolios will not only help you understand what you want but also know who you should work with.
Rather than looking at screenshots of whatever sites the web designers built in the past, visit the sites and check out the style and design used.
In doing so, you will gain an insight into what a web designer is capable of delivering.
Find Out Whether They are Good at Content Creation
Web design doesn’t end with the setting up of a website’s structure.
As impressive as your site might look, attracting the right traffic can be difficult if you have subpar content.
At a time when websites are leveraging the power of content to attract traffic, your site needs high-quality and engaging content.
While reviewing past projects undertaken by web designers under consideration, you should evaluate the quality of content that they used.
Check out the calls-to-action sections of the website and gauge whether they are suitable enough to convert visitors.
Clients’ review sections also need to be checked out.
If there are complaints about navigability and other related issues, it means that whoever you are considering isn’t the most suitable web designer to handle your project.
When embarking on a web design project, you certainly wish to work with someone who will make your site both attractive and functional.
This means you must choose a web designer who can incorporate advanced technologies such as e-commerce capabilities and data integration.
Similarly, you need to work with someone well-versed in the use of the latest programming software.
Don’t Forget About Search Engine Optimization
Your website’s visibility will determine its success. You will definitely want it to appear on the first page of search engine results.
Therefore, it is essential to partner with web designers in Singapore who are proficient in SEO best practices.
Web designers who possess such proficiency can easily make your website search engine-friendly.
When looking for web designers for your project, you should not only base your choice on the promise that all timelines will be met.
Instead, it is advisable that you also look at the services that different web designers offer.
It is good practice to only work with website designers who provide all the services that you will need as you create your site.
Ask those under consideration whether they can help you acquire a domain name, and whether they will handle all matters that relate to hosting.
It is also prudent to establish whether you will be able to conveniently update the site by adding new content yourself once it is up and running, rather than relying on them.
Innovative Web Design Trends to Scale Up Your Business
We have discussed the reasons for hiring a professional website designer and mistakes to avoid during the hiring process.
Let’s proceed and look at 9 innovative web design trends you can count on to scale up your business.
Top 9 Website Design Trends for Businesses
Online customers gravitate towards businesses with websites that look and feel modern.
The trends keep changing, but here are the top 8 best website design trends you should consider when planning a redesign project.
- Retro Revolution
- Typographic Hero Image
- Visible Borders
- Memphis Design
- Moving Text
- Handmade Graphics
- Engaging Interactives
- Creative Scrolling Experiences
As you will soon realise, each website design trend has pros and cons.
Consult widely to identify one that resonates with the nature of your business.
Ideally, the right website design should be interactive and responsive and offer a good user experience on mobile and desktop.
Let’s now dive in and look at the highlights of these top website design trends.
Retro Revolution Web Design
Remember the old website designs that populated the World Wide Web in the 90s and early 2000s?
They were commonly referred to as web 1.0, and even though they look medieval today, they were the best designs.
Brands used them to endear themselves to customers naturally attracted to futurist brands with a website.
We have noticed that this trend is coming back, as evident from the many websites with a retro revolution design.
The only difference between the new and past designs is that the current designs are user-friendly, offer seamless navigation, are mobile-friendly, and are packed with advanced features.
The visible table layouts, bright background colours, and robotic typefaces provide a pleasing user experience.
Stand out by riding this trend.
Make sure the design is devoid of unnecessary additions such as graphics and colours to create a buzz and achieve the expected results.
More importantly, do A/B tests on the different elements to know whether to keep the new design or revert to the previous one.
Typographic Hero Image
Every brand is hungry for attention, and with human attention spans getting smaller every day, you need a web design that piques the visitors’ attention immediately after they land on the website.
The design should draw them in, encourage them to browse the different pages, and complete the desired actions by clicking on CTA buttons and links.
The typographic hero image is one of the trending web designs that has proven to be effective in achieving these objectives.
It has a primary hero section dominated by special typography instead of graphics and imagery.
The special typography conveys the message effectively compared to other website elements.
Apart from appearing bare, these sections are extraordinarily bold in their simplicity. They command attention and naturally encourage the visitor to spend more time on the page.
Use this new web design to highlight your brand message. If you use it on landing pages, use it to highlight your products and services’ unique selling points (USPs).
Experiment with creative lettering styles to find one that best suits your brand.
Every web designer’s goal is to create magic by breathing life into the website ideas of the client.
The different elements should be adequately organised to offer a seamless browsing experience.
Concisely, a professionally designed website has neatly organised content that seems to float in freeform digital format.
Unknown to visitors, the designers spend hours creating custom grids and organising the various elements on the pages by altering codes.
This year, we have noticed that most renowned websites are transitioning from traditional layouts to modern layouts that offer a more realistic browsing experience.
The layouts are hinged on simple frames and borders.
This new website design has a visible grid that demarcates the different sections. The borders make it easy for visitors to scan the pages and their content.
The pages are also devoid of the clutter that previously distracted potential customers’ attention from the main goal – to convert.
Concisely, including visible borders in the design gives the website a subtle modern retro touch that complements the earlier discussed retro revolution design.
Memphis design also borrows some elements we see in the retro revolution design.
Most people are of the idea that it has a tacky style. This is true as it’s made up of different shapes and patterns.
The new generation Memphis design, though, is more colourful and is not minimalism in nature.
The colours and layout of different elements make the previously dull websites look adventurous and approachable.
In the past, minimalism website design approaches resulted in many interfaces that were too uniform and intuitive for modern users.
As shown below, the new design has an alluring explosion of colourful personality that makes the website more relatable and memorable.
In the design world, typography is not only meant to pass the intended messages to the website visitors.
It can be used to attract or guide the visitors as they browse the website, as shown in the new moving type website design.
In this new design, the typeface literary move across the page, instantly capturing the visitor’s attention.
One is literary drawing to the moving text and staying on the page to read it.
The more time a potential customer spends on a page, the more chances you will get to convince them to buy or take other desired action, such as subscribe to your newsletter or join the mailing list.
In a nutshell, the moving text creates an unexpected and fresh browsing experience that encourages visitors to spend more time on the page.
Use animation on page transitions, user interface elements, and illustrated graphics to draw them in even more.
Despite some of the animation touches being small, they add immense value to the web design.
They also cushion visitors from overwhelming animated gags and unnecessary graphics.
Moving forward, we predict that this new web design will gain traction as designers explore the unlimited world of creative typefaces and animation.
Brutalism was a popular architectural movement back in the 1950s and 1970s.
The movement advocated for the use of raw, exposed building materials such as concrete.
The concept is slowly creeping into the web design world and has been gaining ground since 2014.
The neo-brutalism design is characterised by default computer fonts, un-styled/raw HTML, asymmetrical layouts, un-edited photos, and plain backgrounds.
This web design aims to radiate a brand’s legitimacy without using fancy fonts, colours, and images.
This year and beyond, we expect this trend to transition into less extreme and more subdued websites.
The minimalist nature of this design makes it ideal for less avant-garde clients.
Because it doesn’t have too many elements, the chances of the website contravening the recommended web design practices are also low.
Play safe by considering the Neo-Brutalism web design when thinking of giving your site a makeover.
New technology has resulted in remarkable web design feats that are more memorable and match the interests and expectations of savvy consumers.
Today, advanced digital tools make it possible for designers to create custom graphics for websites.
The handmade artwork, though it may seem imperfect, is effective in fostering the creation of a relatable interface.
Some artworks we came across during our research were messy cut-outs, doodles, scribbles, analogue-like paint, and crayons.
These elements create a bridge between offline and online experiences.
The human touch on the design also makes an interchangeable screen from the real world to the virtual world and vice versa.
Stand out from the crowd by including handmade graphics on your homepage and landing pages.
The graphics’ vintage impressions and simplistic nature will make it easy for visitors to remember your website.
We have repeatedly mentioned the need to ensure your website is interactive and responsive.
Over the last three years, we have noticed an increase in the number of websites that use animation to show prospects they are technologically advanced.
Animations are widely used in not only page transitions but also hero sections.
The trend is expected to continue with the rise in engaging interactives. The interactive elements offer a new page scrolling experience and encourage meaningful engagements such as dragging, swiping and clicking.
Some websites use this ingenious trend to create a mysterious feeling.
For example, the LEQB website has a miniature cube set to follow your cursor movements.
Another example is the Chiara Luzzana, which doesn’t have a navigation bar.
Instead, visitors are expected to interact with a special intuitive form to learn how to navigate the website.
Consequently, the engaging interactives create memorable novel browsing experiences that make potential customers feel like investigators as they have to prod and poke the elements to uncover the site secrets.
Creative Scrolling Experiences
When designing a website, you must work on the scrolling feature to engage with visitors well.
There is a rise in websites offering a more interactive scrolling experience through animation.
These animations are meant to surprise first-time web visitors, drawing them deeper into the other website sections.
We came across several websites with pages that use psychedelic imagery and parallax effects to create transformative browsing experiences.
The animations are more detailed than before.
For example, they have a prominent foreground element that guides the visitor’s eyes to the essential sections of the website pages, thereby creating an immersive browsing experience.
4 Tips for Planning for a Website Redesign
Any above 9 top website design trends can help your website generate more sales and rank highly in SERPs.
Here are 4 tips for planning for a website redesign to get the expected positive results from the project.
Set Clear Goals
Before you start redesigning any of the website pages, you need to set clear goals.
They can be anything from improving user experience to increasing page conversion rates. These goals should be the blueprint for your website redesign project.
List down the goals and ensure that every team member understands them.
Don’t Lose Your Brand Vision
The main essence of redesigning your website is to make your brand more competitive.
When redesigning, avoid losing sight of your brand vision and messaging. Otherwise, you may lose your website and brand personality in the process.
Involve different departments in decision-making before implementing changes to avoid regrets down the road.
Note that mistakes can send you back to the drawing board to create new branding content and awareness strategies.
Plan Well for the New Launch
A lot goes into launching a new website. Don’t let excitement dominate the process that you ignore the nifty-gritty details.
Plan well for phasing out the old website and introducing the new one to your audience.
Search engine bots will take time to index the new pages, so don’t expect to get results instantly.
Depending on the magnitude of the redesign project, you may have to submit new XML sitemaps to Google to ensure that the pages are properly crawled and indexed.
In addition, budget for the launch since you will need to post banners and ads on platforms such as social media.
Email can also help introduce the new website so that visitors don’t feel lost when they land on the website.
Don’t Ignore Data from Previous Website
Data from the old website will make the launch process smooth and devoid of common pitfalls.
For example, use the data from Google Analytics to know how visitors interact with the different pages and the page navigation patterns.
Once the new website is up and running, decide whether to re-optimise the website content or create fresh content from scratch.
If you add pages or introduce new products or services that will be the case.
Get in touch with MediaOne Marketing for professional website design and redesign services.
Our team is conversant with the nine new website design trends discussed and will advise you on which one best matches your business.
Call us today at +65 6789 9852 for more info.
Instructing Web Designers
There are dozens of other companies that offer services and products that are similar to yours.
While creating your website, it’s good to check out competitors’ sites to check out their style and designs.
This will give you an understanding of the right style to use.
Your site needs to be different from your competitors since this will make you stand out.
The secret to customising your website lies in communicating with the chosen web designer about what you want.
This way, your ideas will be incorporated into the project.
Communication is Crucial
Your needs and ideas can only be incorporated into the project if there is a seamless flow of communication between you and the web designer that you choose.
Effective communication and faultless collaboration will help both parties realise their goals.
You can only learn to instruct your website developer in Singapore by asking the right questions. Indeed, your web designer is more informed about creating websites than you do.
The technical terminologies that you’ll encounter might be intimidating.
Even so, never hesitate to seek elaboration.
Understanding the technicalities involved in web design will put you in a position to instruct the web designer.
You should be detailed in your communication since it will help your web designer know what you need and the right direction to take.
Know Your Needs and Goals
The best way to prepare yourself for a web design project is to know how you want your website to look, and the audience that you are targeting.
If you cannot state the goals of your project, you won’t be able to communicate your needs to the web designer.
As a result, giving instructions will be cumbersome.
While shopping for a web designer, you should explain why you are creating your website in the first place.
Even if you are uncertain about anything related to the project, be honest with the web designer. T
his way, they will be able to advise you on the most suitable method of presenting your ideas.
Provide Feedback at Every Stage
While designing your website, you should provide honest feedback to the web designer at every stage.
Even when things don’t go according to plan, avoid giving vague comments such as “do it better.”
Instead, be specific and elaborate while giving direction or communicating your ideas and apprehension.
Be Open to New Ideas
Web designers are professionals in their line of work. Along the way, they will offer you advice and ideas about things that need to be incorporated into your website to make it successful.
Reputable web designers in Singapore will also try as much as possible to include your ideas in the project.
To effectively instruct your web designer about what exactly you need, you should be receptive to the ideas that he/she will put forward.
This will go a long way in preventing the disappointments and frustrations that typically arise when clients and web designers fail to share ideas that might be bubbling in their minds.
Once you tell a web designer about your idea, it’s easier for you to provide instructions about how you want that idea incorporated into the project.
Have Only One Point Person
It’s hard for web designers to do their work to the highest standard if they keep getting conflicting feedback from different quarters within your company.
Even if different people within the company have a stake in the project, ensure that all instructions come from a single source.
Filtering your instructions and feedback will eliminate confusion besides organising your communication to the web designer.
Avoid Prescribing Solutions
There will always be moments when you feel that the web designer isn’t doing what you specifically want.
When this happens, describe the problem rather than prescribe the solution.
For instance, if the font used is smaller than what you prefer, avoid statements such as “make this text bigger and bolder.” Something along the line “the text is important and should stand out,” will be more appropriate.
Trust Your Website Designer
For the web design project to be successful, you need to ensure that trust is the foundation of the relationship that you have with your designer.
Lack of trust means that instructions passed to the web designer will be cagey.
Working together will also be problematic. In this regard, you should find a web designer whom you can trust, understand, and appreciate.
Finding the right web designers in Singapore is a step in the right direction if you want your site to be the core of your digital marketing campaign.
Nonetheless, the buck does not stop there because you will need to work with someone whom you can effortlessly instruct.
Communication is the basis of all the instructions that you will pass to the web designer during the project.
Therefore, you must make use of all communication channels to ensure that your instructions get incorporated into the project.
Keep in mind that creating a website is a significant business undertaking and therefore, mistakes should be avoided.
MediaOne has a team of pro web designers who can create a responsive website for our brand.
Check out our website development and design services. We look forward to helping your business thrive.
A professional web designer in Singapore will help transform your ideas into a stellar website that is fully functional, user-friendly, dynamic, mobile-friendly, and secure.
Get in touch with us for professional web design services in Singapore.
Our team is highly trained and will work smart to ensure all your expectations are met amicably.