MediaOne Launches Maskup Challenge To Thank Frontliners

Mediaone mask up challenge video screenshot

 


MediaOne launched a video today to mark the 1 month anniversary of the Circuit Breaker.

Says Tom Koh, the CEO of MediaOne: “We were deeply inspired by this article in Channel News Asia which highlighted the sacrifices by our frontline medical workers to test and treat Covid-19 patients at great personal cost to themselves.”

medical workers sacrifice in fight against covid-19

 

Said Mr Koh: “This video has a multi-pronged purpose:

  1. to show appreciation for all the medical frontline workers;
  2. to applaud our essential services workers who are working hard to feed us and keep the gears of our economy churning;
  3. to give our staff a sense of community and purpose to help them out of their sense of isolation due to working from home;
  4. to tell clients, partners and friends that we are working hard – NOW AND ALWAYS – to make sure that we all get through this together.”

“It was pretty fun to do,” he elaborated: “with just a few simple instructions and one good example our team was off to a flying start. Within 2 days we had the video ready to launch. Really have to give it to our guys who are all very Net-savvy and enthusiastic about the whole gig.”

MediaOne hopes this simple gesture will help carry its message of hope and thanks, far and wide.

Share:

More Posts

How to Build Brand Consistency

How to Build Brand Consistency

It’s official.  You’ve successfully launched that brilliant start-up idea you’ve been toiling over for years, and you’re finally ready to share it with the world.