MediaOne Launches Maskup Challenge To Thank Frontliners

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MediaOne launched a video today to mark the 1 month anniversary of the Circuit Breaker.

Says Tom Koh, the CEO of MediaOne: “We were deeply inspired by this article in Channel News Asia which highlighted the sacrifices by our frontline medical workers to test and treat Covid-19 patients at great personal cost to themselves.”

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Said Mr Koh: “This video has a multi-pronged purpose:

  1. to show appreciation for all the medical frontline workers;
  2. to applaud our essential services workers who are working hard to feed us and keep the gears of our economy churning;
  3. to give our staff a sense of community and purpose to help them out of their sense of isolation due to working from home;
  4. to tell clients, partners and friends that we are working hard – NOW AND ALWAYS – to make sure that we all get through this together.”

“It was pretty fun to do,” he elaborated: “with just a few simple instructions and one good example our team was off to a flying start. Within 2 days we had the video ready to launch. Really have to give it to our guys who are all very Net-savvy and enthusiastic about the whole gig.”

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MediaOne hopes this simple gesture will help carry its message of hope and thanks, far and wide.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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