MediaOne Launches Maskup Challenge To Thank Frontliners

Mediaone mask up challenge video screenshot

 


MediaOne launched a video today to mark the 1 month anniversary of the Circuit Breaker.

Says Tom Koh, the CEO of MediaOne: “We were deeply inspired by this article in Channel News Asia which highlighted the sacrifices by our frontline medical workers to test and treat Covid-19 patients at great personal cost to themselves.”

medical workers sacrifice in fight against covid-19

 

Said Mr Koh: “This video has a multi-pronged purpose:

  1. to show appreciation for all the medical frontline workers;
  2. to applaud our essential services workers who are working hard to feed us and keep the gears of our economy churning;
  3. to give our staff a sense of community and purpose to help them out of their sense of isolation due to working from home;
  4. to tell clients, partners and friends that we are working hard – NOW AND ALWAYS – to make sure that we all get through this together.”

“It was pretty fun to do,” he elaborated: “with just a few simple instructions and one good example our team was off to a flying start. Within 2 days we had the video ready to launch. Really have to give it to our guys who are all very Net-savvy and enthusiastic about the whole gig.”

MediaOne hopes this simple gesture will help carry its message of hope and thanks, far and wide.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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May 04, 2020

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