Take control of your marketing and improve the efficacy and efficiency of your media campaigns with MediaOne’s Programmatic Services.

Our Programmatic Service means you can understand and reach audiences though the best programmatic solutions. At our core sits data and insights in all our optimizing, buying and planning efforts so you can get a deeper understanding of your audience and how to influence them.

About MediaOne Programmatic Services

When you gather up all your data, search through it to discover hidden insights, then turn those insights into tangible actions, you can start making marketing strategy and business strategy go hand in hand.

For example, you can use customer analytics to improve acquisition and lifetime value, business analytics to forecast sales and reduce breakage, or media analytics – such as optimizing programmatic ROI or connecting TV ads to online sales.

That’s the power of MediaOne Programmatic Services.

How can MediaOne Programmatic Services help you?

Our programmatic solutions have the people and technology to deliver better outcomes for clients. For example:

  • Revenue – our technology partner have developed a ‘cost-per-passenger’ model for Europe’s largest holiday company, Tui, in the process doubling revenue at 30% better efficiency
  • Growth – our technology partner is Sprint’s go-to prospecting partner, driving qualified leads that have allowed them to grow their digital business 60% year-over-year.
  • Profitability – our technology partner helped Avis Budget Group reduce breakage in their sales process through data connection and machine-learned intelligence

What problems do MediaOne Programmatic Services solve?

In the digital era, brands have mountains of marketing data. It’s hard to extract insight from this data, but it’s even harder to turn this into the actions that deliver results – for example to drive incremental growth through smarter media buying decisions.

This are a few key reasons for this:

  • Disconnected data. Data usage is one-dimensional and disconnected. By bridging the gaps between, say, TV, digital and location data, you can find powerful answers to million-dollar questions.
  • Mismatched talent. The traditional skills of people in agencies don’t match those of data scientists and AI experts. This means the people who understand the problem can’t speak to those who can find a solution. Campaigns fall flat because the plan, the message and the algorithm are working at cross-purposes.
  • Rigid tech. Data management (DMPs) & media buying platforms (DSPs) have been built rigidly to deliver media metrics, not business outcomes. Google’s DSP doesn’t optimize toward ROI, let alone new customers – or high-value new customers. This makes them poor solutions for growth-oriented brands targeting incremental results.

MediaOne Programmatic Services solves these problems by connecting multi-dimensional data, fusing human and artificial intelligence to discover insights, and then turning these into scalable actions through custom integrations into rigid platforms, or placing this information at your fingertips.

How can you work with us to access MediaOne Programmatic Services?

There are three main ways:

  • Programmatic campaigns
    • For brands seeking a managed programmatic service, we have trading teams certified on four major buying platforms (AT&T, Google, The Trade Desk and Amazon) where we run video, display, mobile, TV and out-of-home campaigns.
    • The easiest way to get started is a Performance Guarantee: we will deliver a minimum number of pre-agreed outcomes on a test campaign, in order to make sure they meet or beat your existing solution(s).
  • Programmatic consultancy
    • For brands looking for support with in-housing, we can share our expertise through planning, training and troubleshooting support, which can be tailored to your needs.
    • The easiest way to get started is a Consultancy Scoping Session, provided free of charge, where we can explore what you need to achieve.
  • Analytics solutions
    • For brands looking for support with customer analytics, media measurement, reporting automation or solutions to specific business challenges, our analytics solutions can help.
    • If you have a specific brief, one of our Solutions Engineers can draft a proposal to address this. Otherwise, brands typically get started with a Data Audit. Data Audits are designed to uncover your data potential, and propose ways in which you can realize this through enhancements to your analytics capabilities. Data audits cost $5,000, which is credited from any future analytics work.

Don’t wait. Call (65) 6789 9852 to speak to one of our friendly consultants today.

The SEO Journey

1. Plan

Receive your website audit and keyword proposal

Receive your website audit and keyword proposal


As a head start, the initial stages will focus on research, strategy planning and onsite optimization. Our consultation with you will give us a deeper understanding of your business – from products or services, to target audiences, visions for the company, branding etc. This will be followed by a thorough competitor and consumer research, before your website gets audited to identify any pressing issues your business is facing.

By pinpointing your website’s strengths and the main concerns why your SEO strategy is not paying off, our experts would then find the best actionable method to let you jump to the head of the line.

With the data and statistics collated, a keyword proposal will also then be composed to undergo a series of testing to see if they work well for your campaign. This process goes on routinely throughout your campaign as it progresses.


2. EXECUTE

Launch your campaign and optimize your website both onsite & offsite

Launch your campaign and optimize your website both onsite & offsite


At this point, the planning and implementation of a paid or organic strategy commences, based on the detailed and extensive analysis of your brand, target audiences, and goals. Since the content of your website is essentially what customers count on, we only produce powerful content to help your website propel its visibility organically through online searches.

Duplicate content and links will thus be removed while broken back links will be corrected or removed entirely. In addition, we will also maximise your user interface and create fresh, engaging content while we’re at it.

These enables your website to be ranked at the top in SERPs, translating into more exposure for your brand, and more clicks to convert your prospects into leads.


3. FLY

Watch your conversion rates shoot up by 500%

Watch your conversion rates shoot up by 500%


As it approaches the fourth and fifth month, Watch your rankings go up on Google page #1 and your conversion rates skyrocket!

The MediaOne Difference

 MEDIAONEOther Digital Marketing Firms
Experience with SME>MNC CampaignscheckedUsually simple campaigns only
No Setup FeecheckedDepends
No Minimum Contract PeriodcheckedUsually requires a contract period
Transparent SEO ReportscheckedNone or hide a lot of information
Everyday Consulting HotlinecheckedNone or unresponsive
Keyword or KPI GuaranteecheckedUsually not guaranteed
ROI Friendly RatescheckedUsually charge high monthly fees
Comprehensive Technical AuditcheckedSuperficial
Comprehensive Technical FixescheckedSuperficial
Journalist-class SEO CopyrightingcheckedNo
SEO Forensics To Fix Deep IssuescheckedNo
Rank Tracking Tool (24/7)checkedVaries
Regional/International RankingcheckedNo

 

SOME OF OUR AWARDS & FEATURES

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