MediaOne: A 360-Degree Approach to Digital Marketing

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Not only do marketers worldwide need to adopt a combination of advanced tools and best practices, but to stay ahead of the curve they must keep a keen eye what’s trending and react pro-actively. With emerging technologies and rising competition, such an approach is “easier said than done,” as difficulties differ from one company to another depending on budgets, teams, and goals. Organizations often have large IT overhaul and annual media budgets that affect online and offline branding, and partnerships that they use every year. However, the use of this budget requires much deliberation and can cause the effectiveness of the necessary quick marketing efforts to lose timeliness. Even if they choose to consult with an agency to help them, firms can either partner with tech companies that barely get a hold of the client’s values, branding and communications, or go for tacky media agencies which lack the technical knowledge.

“As a digital marketing agency, we understand the need to constantly innovate to keep up with rapid changes in the digital landscape,” says Tom Koh, the CEO of MediaOne, a boutique digital marketing agency. He continues, “With our services, clients find that they get a 360-degree view of their existing marketing resources, and what needs to be done to improve them when they talk to our consultants.”

The firm adopts a unique 360-degree approach to digital marketing that helps them serve clients in the most cost-effective, results-driven way possible. Unlike many agencies that react to changes in digital platforms, MediaOne monitors trends and puts systems, actions, and training in place in anticipation of trends to remain ahead of the curve. In fact, their customers get a preview of the digital landscape nearly one year down the road, which is invaluable for their marketing and resource planning for effective digital marketing plans. From Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing to Web Design and Online Reputation Management, MediaOne offers a host of digital marketing services that can be used either separately or together, to form a 360-degree digital campaign.

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Elaborating on the cost-effective nature of the firm’s offerings, Koh states that their clients can use discretionary budgets on marketing when working with MediaOne without any additional approval from their finance departments. As organizations have multiple departments that require financial attention, their marketing strategies often fail to keep pace with their fight with competitors in light of their rapid market evolutions. MediaOne, with its services, can provide agile digital marketing efforts in response to these rapid changes without burdening its clients without unwanted expenses.

Unlike agencies who prefer to take the client “hostage” by keeping them in the dark about what goes on with their digital marketing campaign, MediaOne believes that “a well-developed client is a powerful ally in campaign success” and assists clients in training their staff and looks into their internal resource requirements to better serve them. In fact, the firm offers training courses that include SEO, SEM, and Social Media Marketing.

As a testament to the firm’s capabilities, Mandy, a representative of Comat training services; a MediaOne client, says “MediaOne’s digital marketing expertise and professionalism has made COMAT entrust MediaOne in handling their campaigns. Within a few months, MediaOne has managed to help them gain and maintain their rightful leadership in the marketplace.”

Since its conception, the firm has served over 800 companies and believes that digital knowledge and mastery should not be confined to the domain of agencies. As such, the firm envisions launching a portal to share their knowledge with clients and partners who can seamlessly interact with it, in the days to come. “We have the fortitude, persistence, innovation, and expertise to continue executing winning strategies, outperform other companies, and ensure that our clients are genuinely represented online,” concludes Koh.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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