Marketing Of Gift Supplies and Services

Buying corporate gifts for individuals in Singapore is customary and should be done for important events and occasions. In fact, it usually symbolizes giving one their blessing so it is a tradition that should be done. However, before anyone begins handing out gifts to customers, clients or the company’s faithful staff, there are some rules and guidelines that should be followed. Therefore, it is essential that gift supplies and services companies are well versed in cultural and certain corporation practices before promoting products to organizations online.

Content Marketing Opportunites and Posting Guidelines of Selecting the Right Gifts

With that being said, one of the keys to running successful digital marketing campaigns for gift supplies and services business in Singapore is educating company representatives on how to make these types of purchases. Because it is not uncommon for representatives of these companies to have questions on what they should or should not buy, these are great marketing opportunities for selling more products and increasing the customer base at the same time. For instance, as part of your online content marketing campaign, you may want to publish engaging and accurate content on how to buy a corporate gift for a top client or for a workgroup that needs to be rewarded. In either case, the article should explain the dos and the donts so that no one in the group feels slighted, disrespected because of religious belief or experience any other problem that will cause the corporate gift to be a bad move or a faux pas for upper management.

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Social Media and Online Marketing

In addition to publishing essential content for customers of the Gift Supplies and Services to review, you can add an additional resource or level to your marketing campaign. One in specific is including social media to assist with promoting the gifts that Singaporeans should buy. This can be accomplished by included Facebook, Twitter and other platforms to the campaign, and soliciting feedback on the products being featured. Good and bad comments are acceptable because it authenticates the fact that the comments are from real people instead of fake responses added by the company themselves. Social media is also great for pushing the best products to the top so that they can get the visibility that is actually needed. For instance, when the gift is considered to be ideal for a company event at the end of the year, the feedback can help to ensure that everyone is aware and can make their decision accordingly.

Email Marketing Campaigns and Digital Marketing

Though email marketing has been around for quite some time now, it is still an effective way of keeping up with large target audiences. In fact, once the site receives the visibility that it needs from an effective search engine optimisation (SEO) strategy, an email marketing strategy can come right behind it to complement it. For instance, when visitors enter the site, the next step is to sign up to receive updates, coupons and other information that is valuable to the customer. Typically, this is an excellent way to garner a loyal customer base that will return again and again to purchase their company’s gifts and request services for special events that occur throughout the year.

Buying gifts, supplies and services for an organization for certain occasions and events is customary in Singapore. Understanding how to make these purchases, however, should not be taken lightly. Since some gifts can be considered to be a faux pas, it is important that the proper research is done in advance. Fortunately, the information that is gathered can be an excellent internet marketing opportunity for those companies who are well versed in directing their customers in how to choose the best gifts and services for their clients, customers, and their employees.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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