How Do I Marketing My Freight Forwarding Services in Singapore


The Port of Singapore is one of the main transport gateways in Asia Pacific region.The large number of cargo that is transported into the country through the port has led to an increase in demand for trucking services by 33% in 2017. There should freight forwarding services in Singapore. The steady growth of the economy in the country is expected to have a tremendous positive impact on the trucking industry.

Unfortunately, the Ministry of Manpower has reported that there are no enough professionals in the industry. In a bid to remedy this situation, the government is working on new driverless trucks. If you are an expert in this field, you can start offering trucking services to the many local and international companies that are located in the country.

Here is a guide on how to market your trucking services in Singapore.

Join Singapore Logistics Association

Singapore Logistics Association brings together all the professionals in the logistics and transportation industry. As a member of this professional body, you will get direct access to trade and industry information that you can use to enhance your company’s growth. You will also be able to interact with other visionaries in the industry in forums, conferences, and dialogue sessions that are organized by the association.

Invest in Modern Technology

Two of the main challenges that trucking service providers have to deal with are security and transparency. Customers are concerned about the safety of their cargo during transit. Investing in advanced tracking devices and security systems will help to boost safety and transparency, and this will, in turn, help you to win more customers. Also, have a mobile application that the customers can use to track their cargo as it is transported to its destination.

Online Marketing

Market your trucking services to the over 4 million Singaporeans who have access to the internet. To get maximum results, you will need to hire a digital marketing team to help you come up with no-fail strategies that will catapult your business to success. MediaOne helps trucking companies in Singapore to achieve their set objectives by providing quality SEO and digital marketing services. Call us today at (65) 6789 9852.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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