Marketing Agencies in Singapore: What To Look For

best marketing agencies in singapore

There are a variety of different marketing agencies in Singapore. A marketing agency can help fulfil the marketing needs of customers, business owners, and entrepreneurs. A marketing agency helps to market a brand or product for effective sales. This type of marketing can help increase profit by creating a wider sales channel and pipeline. Many agencies specialise in print marketing, outdoor marketing, and digital marketing. Each of these different strategies can help to reach a wider range of customers and exposure. It is important to find a qualified agency that specialises in the type of marketing you’re looking for.

According to the Singapore Business Review, 50 to 70% of startups fail within the first 18 months. But why is this? Sure, starting a new business can be challenging, but why can’t over half of all new businesses make it past the first year and a half? The answer is simple– they don’t have the proper marketing. More specifically, they don’t have a good marketing agency.

You see, a good marketing agency can plan out and implement your businesses’ marketing strategy. Through intensive research and optimization, they can work to bring you to your full potential. Essentially, they can bridge the gap between and your customers.

In this article, we will discuss the qualities that you should look for in a credible marketing agency. We will explore the different types of agencies there are. We will also take a look at some of the key marketing agencies in Singapore and what each has to offer. But first, let’s take a moment to discuss the benefits of hiring a marketing agency.  

Benefits of Hiring a Singapore Marketing Agency

You may be familiar with what a marketing agency does in general, but are you aware of all of the benefits it can offer your business? Here are just a few of the advantages you will get when working with a professional firm:

  1. Expertise

First and foremost you get the benefit of expertise. While you may be extremely knowledgeable about your products or services, that does not always mean that you will know exactly how to market them. The awesome part about working with a marketing agency is that these individuals are well versed in marketing techniques and strategies. They know exactly how to appeal to your audience and what is most likely to get their attention. When you combine your expertise with that of a marketing agency, you will soon find it to be the perfect marriage.

  1. Outside Perspective

Any new business owner will tell you that they spend almost 24 hours a day working on their business. This is understandable because there are a lot of details involved and all of them require your attention. However, the longer you work on your business, the less subjective your opinion becomes. And this can make it very difficult to make the most logical moves, especially when it comes to the area of marketing. One of the benefits of working with a marketing agency is that you get an “outsider’s” opinion of your business. They can easily see the areas in which you are lacking and make quick suggestions on how you can improve.

  1. Return on Investment

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Working on your own can be quite risky because you never know exactly what technique will work. It’s all a matter of throwing ideas at the wall and seeing what sticks. However, an agency can offer metrics that give you more predictable results. In this way, you are not continuously throwing money at the problem and getting nothing in return. Marketing agencies can help bring in leads and this is exactly what it takes to get an ROI.

  1. Access to the Latest Trends

One of the best parts of working with agencies is that you never miss out on the latest trends. This is especially the case if you own an online business. It’s the agency’s job to be familiar with all of the newest skills and strategies required to get your audience’s attention. This ensures that you will always be able to keep up with or remain ahead of the competition. Working with a marketing agency is particularly valuable when your industry experiences huge changes.

  1. Time

Working with an agency frees you up to focus more intently on your core business. Essentially, you are diving your company into sections–one for everyday business activities and another for marketing. And a marketing agency will help to lighten the load. Use the extra time to improve your products and services and strengthen your relationship with your customers.


Qualities To Look For In A Credible Singapore Marketing Agency

As you can see, there are several advantages to working with a good marketing team. However, this does not mean that all Singapore agencies are created equal. So you need to be very selective when shopping around. Here are 7 key qualities that you should look for in an agency:

  1. Proven Track Record

The most credible agencies have a proven track record. While this may seem like common sense, you would be surprised to learn that there are businesses that base their decision on other factors. For instance, some may be impressed with the agency’s visual branding and assume that the agency will be able to offer them the same type of branding. They may be drawn in by the design of the agency’s website and the promises they advertise there. However, if the agency cannot show proof of a successful campaign, you should keep looking.

When first interviewing a firm, ask them how many successful projects they have worked on. Ask for a few references and speak to their former clients. Were their clients pleased with the results? You may also consider reading online reviews. By taking the time to confirm that the agency has had several successful projects, you can establish that they have quantifiable results and will be able to deliver the same to you.

  1. Clear Plan of Action

The most credible agencies have a clear plan of action. When you first meet with a potential firm, explain what products and services you offer as well as the things you are struggling with. The best and most credible agencies will be able to immediately offer a few ideas of how to improve or perform a total overhaul of your current marketing campaign.

So before signing a contract, ask them a few questions about what they envision for your business. What do they see as your immediate need and what are the changes you could make immediately? Does this agency address larger objectives such as revenue growth, retention and lead generation? Do they have any plans to speak to your customers? The best agencies are often full of great ideas, even upon your first meeting.

  1. In-depth Knowledge Of Your Industry

The most credible agencies have in-depth knowledge about your industry. While an agency may have a proven track record of success and be full of great ideas, this does not always mean that they are the right fit for you. You see, each industry has its own nuances. For example, if you own an accounting firm, your agency should be familiar with cost accounting and financial services. The more they know, the more effective your campaign will be. This will also save you time because you will not have to worry about rehashing all of the industry basics.

So always think about how much experience an agency has with a business like yours. Take a look at their client list and see if they have worked with others in your industry. If so, how successful were their campaigns?

  1. Transparency

The most credible marketing agencies are transparent. This is your company and brand, so there should be no secrets between you and the firms that is advertising for you. The best companies will always let you know what you should expect. Sure, you may be their client, but you are also apart of the team. They will fill you in on all of their goals, metrics as well as the step by step plans for the future.

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  1. Great Communication

The most credible marketing agencies have great communication skills. The success of your campaign is going to depend on how well you and your marketing agency communicate. Are they methodical in the way they explain their process to you? Are they patient with you when you have questions? Do they ask your questions about the future of your business and where you see it going in the upcoming years? You should also be on the lookout for agencies that regularly check in with their clients because this means that have the desire to make sure that you always know whats going on with your campaign. Great communication helps to ensure that you get the most out of your time and money.

  1. Boundaries

The most credible agencies have their boundaries. What does this mean? Well, it means that they are willing to say no to you. You see, a lot of business owners approach marketing firms with various creative ideas for their campaign, but that doesn’t mean that these are ideas will be good for the company’s brand. In fact, these ideas may also hurt the agency’s brand. So the best agencies are conscious of this. They want to ensure that the project is something that they truly believe in and are proud of. So if you find that a company says yes to every idea you have, it may be a red flag.

  1. Innovative

The most credible agencies are extremely innovative. A good agency will meet your goals and expectations and will send you a bill for the work that they have done. However, a great company will do their best to completely revolutionize your industry. They want to market your business in a way that has never been done before. They want to set a higher bar for your competitors. The best agencies want you to be seen as the best in your industry. They understand the connection between your success and their own. So try not to settle for the average, everyday firm.

Types of Marketing Agencies in Singapore

Most business owners assume that marketing agencies have the same specialty. However, this is far from the truth. There are three different types of marketing agencies and the one you choose will depend on your needs and your niche.

Digital Marketing Agencies

Is your business online? Well, you may be in need of a digital agency. This company specializes in internet advertising. These agencies put most of their attention towards things like social media, content marketing and search engine optimization.

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Print Marketing Agencies

Print advertising is perfect for you if you want to introduce a new product in the market, expand your market, or educate your consumers. And this is what some advertising agencies specialize in. They help to ensure that your print advertising is effective. They focus more on magazines, newspapers, flyers, journals, and books.

Outdoor Marketing Agencies

Outdoor marketing agencies are ideal for you if you want to reach a massive amount of people that would ordinarily be difficult to communicate with. This type of agency can help you create an original outdoor ad for any product or service. They focus on billboards and signs. This form of advertising appeals mostly to commuters, drivers, commuters as well as shoppers.

These companies are highly recommended for all of your marketing needs.

Digital Marketing Agencies

A Singapore digital marketing company provides creative ads across the globe. The digital agency specialises in online and internet ad production. There are several popular digital agencies in Singapore who have been providing assistance for years.

MediaOne Business Group

MediaOne was founded in 2008. The company has been thriving ever since it began. The company is one of the first digital marketing agencies created in Singapore. The agency has strived to make white hat SEO the main part of the services offered. Over the last seven years, the company has increased customers and clientele. To date, the business has over 1000 customers and over 500 clients that are currently active. Media One has proven that the company is a benefit to its clients. The company has received recognition and awards from an international and local level. A few of the certifications and awards that the company has received are; PSME500, TOPSEO, and ISO 9001. The business has helped increase conversion rates of over 500 percent for most of their clients. These amazing qualifications are beneficial in finding the perfect creative digital marketing agency in Singapore.

IH Digital

The IH Digital company is a large and successful digital marketing agency. The company has begun its journey into the marketing industry in 2006. Over the years, the company has over 100 digital marketing specialists who handle all of the diverse needs that clients want. The company focuses on creating, distributing, and amplifying content for a variety of audiences. The exclusive successfulness that this business has maintained can be based on the five-department strategy that is used. The different departments specialise and handle creating the best marketing content and strategy that clients ask for. These departments include; Video Market Digital Media Planning & Buying, Research and Consultancy, Search Marketing, Social Media Marketing, and Creative Video Digital Marketing. The digital creations that the company strive to deliver, are used to expand brands across the world. The company strives to create the most effective marketing ideas for each specific client.

Outdoor Marketing Agencies

An outdoor marketing agency is a great service to use for all of your outdoor advertising needs. There are several top-rated outdoor marketing agencies in Singapore. These companies can help you create unique outdoor advertising for any type of service. Being able to find a reputable marketing company which specialises in quality outdoor ads can be a great way of getting mass visibility to drivers, commuters and shoppers quickly and economically in Singapore.

Ad Cool Media

The Ad Cool Media company is based in Singapore. They create large and outdoor signage for your advertising needs. The company has been producing high-quality billboards and banners for many years and has grown their clientele. The large billboards can be seen from far away and attract people who are driving by the ad. The marketing billboard ads are approximately 1.8 meters tall and 1.2 meters wide. Being able to use this type of marketing advertising can help attract more customers and quickly spread the name of your brand and service. The billboards are mobile and can be moved to different locations for more exposure. The company started in 2012 and has grown its business over the last five years. The company has helped grow businesses, gain awareness and increase sales for all of the clients. It is a fascinating business that strives to make their customers happy.

Clear Channel

The Clear Channel agency creates advertising for a variety of needs. In 2014, Kelly Khoo took over the CEO position at the company. The company was founded in 2001 and has effectively been creating amazing outdoor, print, digital, and creative marketing content. They have transformed advertising to be visible on buses, billboard, signs, print, digital, and much more. The company was founded and based in Singapore. They offer millions of ways that brands can be viewed and recognised by people around the world. The business has invested in training a productive and qualified team of agents who can produce the best marketing advertising that clients expect to see.

Print Marketing Agencies  

A print marketing agency helps clients produce effective print advertising. The print advertising can be used in newspapers, magazines, journals, books, and flyers. There are several popular creative print marketing agencies in Singapore. These agencies are qualified to help you create print advertising for your business.

IPG Media Brands

IPG is based in Singapore. The company began in 2007 and has substantially increased its profit, clients, and marketing services. Henry Tajer has been the CEO since 2015.

It specializes in Media Planning & Buying, Digital Media, Media Barter, Automation & Programmatic, Online, Branded Content, Mobile, Sponsorship and Sports Marketing, Social Media Marketing, Hyper-Local and Multicultural Marketing, and ROI and Consumer Research. Its list of clients includes Orion, Rapport, Magna, Healix, Reprise, SocietyandEnsemble. IPG Media Brands collected 13 awards at the 2017 Festival of Media Apac. Among the categories that the companies were awarded for were: Best Use of Traditional Media, Best Use of Content, The Creative Use of Media Award, and Best Communications Strategy.

Since the company began over eight years ago, they have created a large client pipeline and excelled at creating proficient advertising. IPG Media Brands has increased their clients and customers over the last several years. The company has over $39 million in investments related to marketing. The create a large selection of marketing and brand advertising. Print marketing is one of many services this business offers. This large business has over 9,000 employees in over 130 different countries and locations. The huge employee base specialises in handling your marketing needs. The company has proven that it has a reputable marketing capacity and won four awards in 2015. This is one of the top recommended print marketing companies in Singapore. They have helped hundreds of customers to expose their services and products with print marketing. This business has extensive experience in creating quality ads and marketing flyers for print publication.

Print City

Print City is based in Genting Lane. Although not a large company it has an expert team of staffers who are capable of providing your company with all sorts of printing solutions such as large format, offset or digital, tee-shirt, lamination, banner, event, pop-up, display, signage, tissue and customised printing. Their prices are competitive and turn-around time superb.

Advertising And Creative Agencies

Now that we understand the importance of working with a professional firm, what qualities to look for, and the types of agencies that are available, we’re going to examine a few key Singapore marketing agencies. These award winning companies have worked to gain a certain amount of prominence in their field. Let’s take a look at each and what they offer.


O&M, also known as Ogilvy & Mather’s, offers a large list of services. They take care of advertising, direct marketing, public relations, as well as digital media. However, since first opening in 1850, this company has created several different divisions which offer everything from consultancy to behavioral science practices. It boasts a laundry list of well-known clients such as Coca-cola, Intel, LG Electronics, Nationwide, GE Capital, and Sargento. And in the year of 2017 alone, the company has won over 140 awards; among them were 4 Grand Prix, 1 Titanium Lion, 33 Gold Lions, 33 Silver Lions and 69 Bronze Lions.


Mindshare was founded in 1997 and its services include social marketing, content creation and curation, digital media, paid search, strategy, econometrics, SEO and much more. Their client list includes a host of big brands such as Jaguar, KFC, L’Oreal, Nike, Unilever, Pepsi, and Campari. Mindshare has acquired several awards such as the Glass Lions Grand Prix. Mobile Network of the Year EMEA & APAC, Network of the Year, South Asia Media Agency of the Year, South East Asia Network of the Year and Gold Winner.


Unfortunately, a lot of new businesses fail because they don’t know the importance of working with a marketing agency. And those that do hire marketing agencies don’t take the time to shop around for the best and most credible firms. However, as you can see once you have found the best agency for your business, it can really take your business to the next level. We have provided a list of some of the best in Singapore.


Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

December 09, 2017

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