If you are a new management consulting business in Singapore, you may be faced with quite a few challenges before opening your doors. One of the most critical is designing a successful marketing campaign that you can use for startup. In particular, a marketing strategy that will not only get the ball rolling but also lay a solid foundation for the future. With that said, here are some basic marketing strategies that will show you how to market management consultants in Singapore.
Focus on Automating Market Identification
First of all, one of the most significant parts of any new marketing plan is to identify your target audience. So, if you are a management consulting business, your target customers would be the first line to higher level management teams in Singapore. Fortunately, there are some advanced technologies and automated tools that will help you and your organization to build a database of potential customers and clients that you prefer to work with. To start this process, you will need to create a profile of the customers that you are targeting. For instance, here are some of the key specifications and elements of this group.
Demographic identification: business name, email, business management contact person, the address of the business, industry type, social media info, business phone numbers, size of the management organization and the annual ROI.
Psychological identification: Purchase behavior and their decision-making process.
Customize Email Marketing Strategy
According to the latest statistics, an email marketing campaign is a great way to capture the attention of prospective clients in the management consulting industry. Because Singaporeans tend to trust personal advertising platforms like emails more than the traditionally used intrusive adverts, email is an excellent way to communicate new promotions. With 62% sign-up rates and a large population that checks emails weekly on their smartphones, designing effective digital marketing campaigns are some of the best ways to increase a management consulting team’s success. Also, when you know how to customize your communication to each organization, you can add a personal touch that sets you apart from your competition.
Launch and Monitor Social Media Platforms
Singaporeans are also known for using a wide variety of Social Media sites, and the numbers associated with each Internet Marketing platform are quite high. For instance, here is a list based on the percentage of usage.
- Facebook: 92%
- Twitter: 54%,
- Google+: 45%
Note – Numbers reflect Social Media statistics based on the year 2014.
So, for those of you who are wondering if a social media campaign will work for you, these numbers can help you to make your decision. Also, if you want to know where to place the most effort, you may start with Facebook.
Use Mobile Marketing Because it Works
According to Digital Influence Lab, mobile marketing works. In fact, according to this site, marketers have found that 28% of Singaporeans will leave one site to go to another site if it is not mobile friendly. Therefore, when you deploy an official website for your consulting business, you must consider search engine optimisation for desktop computers and mobile-friendly sites for mobile devices. Specifically, if you want to create the best marketing environment for your target audiences. Fortunately, there is a wealth of information online that can help marketers to ensure their websites are meeting and exceeding the SEO requirements set by Google and other major search engines.
When you are starting a new management consultant company in Singapore, you should do your research first. Fortunately, many marketers in this industry have already done quite a bit of research to date, and they can point you in the right direction. From focusing on creating an automated market identification solution to developing a profile for each potential customer, there is a wide range of things that can be done. Especially, when you want to deploy the ultimate online marketing plan for any management consultant firm in Singapore.