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How to Market Tax Consulting Services in Singapore


Singapore government has made it easier for foreign companies to offer their services to the country by offering generous tax incentives. It is imperative for all businesses to pay their taxes to Inland Revenue Authority of Singapore on time to avert fines and legal tussles. New start-ups are exempted from paying corporate tax on their first S$100,000 of normal chargeable income and also qualify for a 50 exemption on their next $200,000 of income for the first three years.

Foreign companies often hire a professional tax consultant to help keep tabs with these regulations. Here are three tips on how to market your tax consulting services in Singapore.

Send Postcards to Past Customers

Remind companies that have hired you in the past that it is time to file tax again in a polite and professional way by sending them a postcard. According to a study by Marketing Metrics, an existing client is 12 times more likely to hire you to prepare their taxes again than a new client. The postcard needs to be professionally designed to paint a positive image of your consulting firm and motivate the customer to contact you.

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Email and Social Media Marketing

Over 60% of Singaporeans have active social media accounts. Posting free and paid ads on any of the popular social platforms such as Facebook, Instagram, Twitter, and Snapchat will help you expand your clientele base.

Email marketing is ranked among the most powerful digital marketing strategies. Send out emails to existing customers and prospects informing them about your tax consulting services. Be sure to include a call-to-action in the email as well as a link that they can click on to visit your website.

Finally, invest in a responsive website that can be accessed on mobile devices to connect with over 3 million Singaporeans who use these devices to browse the internet. More importantly, boost the site’s conversion rate and organic traffic by seeking professional SEO services. MediaOne helps firms that offer tax consulting services in Singapore to market their services online by providing quality search engine optimization and search engine marketing services. Call us today at (65) 6789 9852.


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