How to Market My Rugs and Carpeting Services in Singapore

The rugs and carpeting industry is one of the niches that has benefited from the growth in the real estate sector. As the economy of the country continues to grow, more construction and renovation projects are being done across the country. This has, in turn, resulted in a 13% increase in demand for professional rugs and carpeting services.

Today, we will give you insights on how you can benefit from this industry. Here are actionable marketing tips to help you market your carpeting services.

Understand the Target Audience

You can decide to offer carpeting services only in commercial premises or residential places. Once you make that decision, study the market extensively to understand the expectations and needs of the customers. For instance, most of the customers shopping for carpets and rugs for their home prefer those that are made from the woolen material. With that information at hand, you will be able to know the type of carpets that you should sell to get the most returns.

Social Media Platforms

More than 3 million Singaporeans are active social media users. Marketing your products on the most popular platforms in the country such as Facebook will help you to reach out to more customers online. Instagram is also gaining traction in the country; you can post pictures on the platform as well as paid ads to get more sales.

Lastly, invest in a quality website and make sure it is fully optimized to boost your brand popularity online. MediaOne helps rugs and carpeting service providers to get more customers by providing quality Singapore SEO services. We can help increase your site’s conversion rate and ranking on search engine. Call us today at (65) 6789 9852.



About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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