Based on turnover reports, Singapore is the 38th largest market in the world and the 13th largest in Asia. 70% of the recorded turnover is achieved from domestic/local clients while the remaining 30% originates from international customers.
For any company to succeed in the country, it has to have a clear understanding of the market. Luckily, market research agencies are helping local and international companies to carry out market analysis. In spite of the fact that there are still few research agencies and an influx of companies that want to do business here, you still need to have great marketing strategies to realize your company’s full potential.
Here are proven marketing tips that you can count on to take your market research agency to the next tier and secure its sustainability in the current competitive world of business.
Become a Member of ESOMAR
ESOMAR is a Singapore market research society that registers and monitors researchers in the country. Clients prefer hiring agencies that are accredited by this body due to its authority and credibility in the world. Currently, it has more than 35,000 registered industry professionals who have the necessary skills and expertise.
Becoming a member of this organization will give you unlimited opportunities to network and get more clients. Visit their official website https://www.esomar.org or www.mrssingapore.org.sg for more insights about the registration process and requirements.
B2B Social Media Marketing
A few years ago, B2B marketing was the most powerful way of engaging with customers, but with more than 6 million active social media users in Singapore, there is a need to revise this marketing strategy. B2B social media marketing is the new way of interacting with customers on the social media sphere.
Unlike the traditional B2B that was general, it is fresh and focuses on spurring awareness and community engagement. You can benefit from it by creating viral content that is related to the market research services you are offering and share it on all platforms. Carry out case studies and post the reports on social media to show the target customers that your services can be of help to them.
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