How to Market My Resale Cars Business in Singapore

How to Market My Resale Cars Business in Singapore

 

Digital technology has made it easy for used car dealers to connect with buyers in Singapore. You’ve probably seen the difference in the last few years, but have you created a marketing strategy that meets the needs of your customers?

If not, then you need to implement case sales marketing ideas that will improve your bottom line. Analyze your marketing strategies: interpersonal, retention, outreach, tradition and digital. Upgrade all your digital tools, look at every avenue and ask yourself how these marketing efforts will lead to sales. Here are a few tips to help you market your business in Singapore:

Generate leads through your website

In today’s digital world, the strongest digital tool you can use to resale cars in a dealership website. Leads should arrive at your website in a number of ways and be driven through a well-planned conversion channel.

What is the goal of having a website for your car reselling business in Singapore? To take potential customers to the next step: make an appointment or call a salesperson.

You need to give your website a responsive design. It should not only be viewable but also user-friendly to all devices. In addition, you also need to include video content that’s specific to the people of Singapore so that you can capture their attention. You also need to take your visitors to the next steps by ensuring that all pages lead to a call to action.

Use traditional and digital marketing strategies

Despite Singapore being a highly digitalized city, traditional marketing methods still work perfectly. Print, radio and TV advertising still works well. You can use a well-placed incentive radio or TV ad to attract local audiences in Singapore into the market.

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However, as a standalone strategy, these traditional methods of marketing may not be very effective, and their argument stems from the lack of targeting. However, if they are combined with a good digital strategy, it could be the best way to spread awareness and draw in more customers.

Engage the local community

Support local charities in Singapore will help your marketing efforts in these two ways:

  • Promotes your business as an important part of the community
  • Your sponsorship will be seen as good business acumen

If you want to add more community outreach to your business, here are a few ideas on how to get started:

  • Hold a promotional event with other businesses in the city. Use your inventory as a means of transport to and from the event
  • Be known to events that happen to the community. Is there a parade in your area? Advertise your cars by sponsoring individuals and groups

Attract the right customers to your website

If you already have an attractive and high-functioning website, the next step is driving traffic to it. Search Engine Optimization (SEO) is the right strategy to invest in.

If you want to attract the right customers and convert them to leads, you need to consider these two digital marketing methods: organic search and pay per click.

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  • Organic search involves optimizing content and using target keywords in your blog content and pages to drive traffic to your website
  • Pay per click involves paying for targeted ads to be listed together with search results on Yahoo, Google, and Bing

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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October 11, 2017

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