How to Market Plumbing and Household Services in Singapore

market plumbing and household services in Singapore

When you have a business, maintaining a cash flow is important as it enables you expand. If cash flow isn’t consistent, there are chances your business could collapse. This is especially true if you own a plumbing business. You have to ensure that there is a constant flow of customers seeking your services. In this article, we will discuss some techniques you can use to market plumbing and household services in Singapore.

With a plumbing business, it’s not like you have a product that you are selling. It is your services you are offering to prospective clients. A significant number of homeowners usually to fix pipes on their own in order to save money. There is an equally large part of the population that looks for professionals to do the plumbing work. How you promote your business determines how many of these potential clients you can land.

Take note of changes in the marketing world

Gone are the days when offline methods of marketing like word of mouth were popular. The internet has brought about shifts in the marketing sector. Today’s homeowner won’t go around asking for a plumbing services company. They will simply search the services on the internet at the comfort of their couches.

There are so many other changes that you need to be acquainted with in order to run a successful plumbing business. All you need to do is to analyse the industry and you’ll find the answers.

Build your brand

The plumbing services industry has been around for decades. When you start this kind of business, expect really stiff competition. There are other new and established plumbers who will be going for the same potential clients. The only way to beat them is to be unique. Offer something that all, or rather most of them don’t.

You may choose to include some extra services for your clients as a way of making them loyal to you. You can be different by keeping in touch with your clients or doing your work perfectly. There are so many ways to separate yourself from the pack and be the go-to plumbing company.

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Let’s now look at some ways you can market plumbing and household services in Singapore.

  • Partner with a building company

The real estate marketing is booming not only in Singapore but also the rest of the world. New buildings are coming up and some are getting renovated. Have you ever thought of working with these building companies?

What you will be asking is to have a share of the piece of the cake. Many building companies don’t offer plumbing services. Look for a list of builders in your area and approach them with your proposal. The good thing is, most of them will accept to work with you. Just like that, you will have a constant flow of customers.

  • Build a website

As we mentioned earlier, the contemporary homeowner will most likely look for plumbing services online. This makes it absolutely necessary to establish an online presence. You could start by building a website for your plumbing/household services. Setting up a website isn’t as complicated as it used to be a few years ago.

With a website, an internet user can find you with a click of a button. The website should be a simple one and should contain all the important details such as your contacts. Do not forget to include the services you offer and to enable users to book your services. There are two main strategies you can employ to improve your site’s visibility on the internet:

Paid advertising                                                               

Commonly referred to a search engine marketing (SEM), it is one of the best ways to attract the target audience to your website. You pay to have search engines like Google and Bing advertise your services.

You basically pay for certain keywords that a user is likely to type into the search engines. The advantage is, you only pay when an internet user clicks on your ad. This is a great way to make your site more visible on search engines.

Search engine optimization (SEO)

The goal of SEO techniques is to improve the rankings of your website on search engines. You can start by first making the site mobile friendly because most people access the internet using the mobile devices. Secondly, optimize the titles, meta-tags etc. with relevant keywords. This way, users will easily find your services easily when they search certain terms. The site itself needs to be navigable, such that visitors will effortlessly find their way around.

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Ensuring that the site loads faster is also another vital SEO tactic since most internet users avoid sites that takes too long to load. Lastly, get authoritative websites to link to your site.

Social media

Most internet users are probably active in at least one social media platform. This is another great place to find your target audience. Some of these platforms include Facebook, Instagram, LinkedIn and Twitter. Millions of Singaporeans spend their time on these platforms every day.

The trick is to post regularly and to engage the users. For instance, you could post a DIY pipe repair video on Instagram. A platform like Facebook enables business people to create targeted ads which makes it easier to reach out to specific groups of people. Social media is one of the best ways to promote your plumbing and household services business.

Cross promotion techniques

This is another great way to promote your services. You collaborate with another business and promote each other. You could do this on social media. For instance, a landscaping company can make a post about your plumbing business and you also do the same.

Cross promotion enables you to reach out to clients of other businesses. The good thing is, these businesses will also benefit by accessing your followers. It doesn’t have to be online alone. You could do it offline by co-sponsoring an event.

All the techniques mentioned in this article will help your reach out to your potential clients. It is up to you to put in the effort in order to achieve your financial goals. Always be on the lookout to find the best ways to promote your services. If you’re struggling with SEM and SEO methods, worry not. MediaOne is the number one agency that takes care of all your digital marketing needs.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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