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How to Market Plastic Products in Singapore

The Singapore Plastic Industry Association (SPIA) in conjunction with the Singapore Environmental Council (SEC) released a report saying that the entire city-state uses a minimum of 3 billion plastic bags per year. Due to the growing middle class, weakening of the Singaporean Dollar against the US dollar are factors contributing to the growth of the plastics industry.

Here are tips to market your plastic products in Singapore.

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Conferences, Expos and Trade Fairs

Trade fairs and exhibitions offer the best opportunity to market and advertise your line of plastic products. You get to interact with potential customers, competitors and marketers from plastics affiliated sectors. The international conference on markets and technology for the Asian masterbach industry will take place from the 21 – 22 March 2017 at the Waterfront Hotel. The conference will provide insight on trends and developments to influence the plastic products industry.


Collaborations are a great way to ensure an increase in the rate of advancement of technology and the sustainability of the entire plastics industry. The most notable collaboration is between the countries in the ASEAN region where Singapore is the permanent secretary of the AFPI and has maintained the position since 1995. Companies are also coupling up to reduce the effect of plastic pollution on the environment by helping in the recycling of used up plastics into new plastic products.


Many households throw out broken and worn out plastics in the trash meaning that a lot of it ends up in dumpsters and burning of the plastics contributes to the depletion of the ozone layer, a high factor in the rise in temperatures across the globe. By offering to exchange broken plastics, companies are making are ensuring brand recognition in the plastics industry for their incentives. Customers and the government will recognize the effort, and it will be free publicity for a small act. PanAsian Industrial Company is such a company that manufactures and recycles plastic.

Digital marketing can create the right positioning to put the company’s website on a favorable standing with social media platforms. They are a cost-effective method to ensure the word gets to as many people as possible about your plastic products. MediaOne has a team of experts who can help you come up with ideal internet marketing plans for your plastic product company. Call us today at (65) 6789 9852 for more information.


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