How to Market Photocopier and Office Machines in Singapore

marketing office equipment in singapore

Starting a new business is an exciting experience. The first few months/years is usually tough and many people quit. With the number of entrepreneurs going up, we can only conclude that offices will increase in all parts of the country. If you are in the office supplies industry, there will always be steady stream of customers. This doesn’t mean it will be a smooth ride all the way. In this post, we are going to discuss ways to market photocopier and office machines in Singapore.

If you are starting an office machines business, you probably think that you will easily find customers for your products. The reality is, it can be quite difficult to land clients. What will give you an edge over your competitors is how you promote your business. There are a few factors you’ll need to consider when getting into this industry.

Are your clients loyal to you?

get google ranking ad

This is an industry where you don’t just conduct a single transaction with a customer. That customer will require your services in future. What are you doing to ensure that they contact you again when they need office machines?

Building loyalty is vital for your business. If, for instance, you don’t deliver a client’s order in time, you will cause them much inconvenience. How can you remedy this? You can apologise and promise that you’ll give a twenty percent discount on the next item they order. Get creative and find ways to make your clients loyal.

Beating your competition

Just like any other business, you will face stiff competition when you are starting out. You might think that the high number of companies will mean a high demand for office machines. Problem is, there are other established suppliers.

ALSO READ  How Singapore Tourism Board Is Wooing Younger Travellers

You have no choice but to up your game. One way to ensure you come out on top is to have the best pronation strategies. If you know how to promote your business, it means you’ll reach out to more potential clients.

With that in mind, let’s now look at some methods you can use to market photocopier and office machines in Singapore.

  • Use of brochures/flyers/business cards

In this era of the internet, it might seem backward to use brochures, flyers ad business cards. But the reality is, they are an effective way to spread word about your services. Compared to many other methods, it is quite affordable.

All you need to do is identify companies/organizations/institutions around you that might require office machines. Next, go to these places, introduce yourself and drop a flyer/brochure. When you meet potential clients during events, hand them your business card.

  • Partner with businesses

There are businesses/organization which get office machines from only one supplier. This is one of the main challenges when you get into this industry. There is a high probability they are loyal to that one supplier so convincing them to switch suppliers will be difficult. If you find yourself in such a situation, you can decide to partner with businesses/organizations.

Look for budding entrepreneurs and SMEs and see if they need office machines. Once you conduct a transaction with them, form partnerships. You could offer them other office supplies like stationery to strengthen the bond. Business is much easier if you have a few clients who only get their office machines from you.

  • Build a business website
ALSO READ  The Benefits of Using Artificial Intelligence AI in Ecommerce

We are in the digital era, where almost every adult in Singapore is computer literate and uses the internet on a regular basis. You can’t afford to miss out on the many opportunities online. Start promoting your business to the online community by building a website.

When you have a site, you can be sure your business will be seen by internet users. Create a simple site that has everything a prospective client needs. You can include pictures of office machines that you have and enable visitors to order online. You site should also have your contacts so that you can easily be reached.

There are two strategies you can use to improve the ranking of your office supplies website on the internet. Let’s have a look at both:

Search engine optimization (SEO)

SEO is a free way to outrank many other sites in your industry. There are various strategies you can use to achieve this. First, make your website mobile friendly as most Singaporeans use mobile devices to access the internet. Secondly, ensure that the site loads faster and is easy to navigate. You can also improve the site’s rankings by posting green content regularly.

Search engine marketing (SEM)

You can adopt this strategy to complement SEO. It involves paying search engines such as Google to place a link to your site on the sponsored part of search results. This is after determining keywords that internet users are likely to search as they look for office machines. If done the right way, SEM usually takes a much shorter time to produce the desired results.

ALSO READ  The 14 Best Drag and Drop WordPress Page Builder Plugins

Social media

As you develop your internet marketing plan, you cannot leave out social media. Social media platforms were previously used to socialize but have grown to be much more than that. There are millions of social media users in Singapore alone. Some social media sites you can use include Twitter, Instagram and Facebook.

When you’ve created a social media handle, post regularly and engage your followers. If you’re using Facebook, you can create ads and target certain businesses and individuals. With social media, you can effortlessly market photocopier and office machines in Singapore.

Email marketing

Email marketing is also a great way to promote your business. Chances are you’ll want to build a good relationship with your current clients. You can do this through email. Once you’ve completed a transaction with a client, you can ask them to sign up for your weekly newsletter.

You can also collect emails when prospective clients visit your site. When you get them, send emails regularly. They could be about new deals you are offering or guidelines on how to maintain office machines.

Conclusion

The above marketing strategies will help you grow your own business and compete with the industry heavyweights. Always analyse the market to find out which promotion methods are effective. As you market, you may struggle with online marketing techniques such as SEM and SEO. Have now worries because MediaOne, a digital marketing agency, sorts out all your digital marketing issues.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

25 of the Top Social Media Agencies in Singapore (in 2023)

Singapore is a hub of creativity and ingenuity, so it should come as no surprise that it’s also home to …

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

Other Similar Articles