There are ten annual public holidays in Singapore and other hundreds of events that are held at different times of the year. The stable economy and lifestyle of Singaporeans especially in the more affluent areas like Bukit Timah, Thomson and Orchard Road have led to a sharp increase in demand for professional personal chef services. Most of the citizens prefer hiring a chef for an event instead of preparing the meals when holding an event at work or at home.
Therefore, if you are an accredited chef, you can start offering your services in the country. Marketing is crucial since there are already skilled chefs who have already established their brands here.
Below are smart strategies that you can use to penetrate the industry and succeed.
Focus on Great Customer Service
The most successful brands in the country such as Clubvivre and Preparazzi Gourmet are keen on making sure that they offer the best customer services to their customers. Make sure that you offer nothing but the best services to your clients to stand out from the crowd and rival the other leading brands.
Ensure All Menus are Up-to-date
Win over the hearts of the target audience by offering something special or rather out of the ordinary. Having a large selection of recipe will give you an opportunity to take advantage of seasonal produce selections as well as sales on other culinary items. Also, variety is the spice of life, spice up the lives of your clients by having a dozen ways of preparing your clients favorite meals.
Implement a Referral System
Contract one of the reputable printing companies to come up with professional cards that clients can give to their friends, neighbours, and other potential customers. Offer an incentive for every potential new customer that they refer to you or a discount.
Finally, you need to market your services online to reach out to a large number of Singaporeans who use the internet to find information about the culinary industry. MediaOne can help you get maximum traffic to your online portfolios such as website, blog, and social media pages by providing search engine optimisation services. Call us today at (65) 6789 9852 to learn how we can help your business grow.
