How Singapore Companies Can Market Overseas in This Digital Age

marketing overseas for singapore firms

Looking for actionable tips on how Singapore companies can market overseas in this digital age? Indeed, it is possible for Singapore companies to succeed abroad by applying the right marketing strategies. The beauty of the internet and digital marketing is that both allow businesses to expand and circumvent regional boundaries.

A number of Singapore companies that initially offered their services and products only locally have expanded and are now operating globally. Here are expert tips on how Singapore companies can market overseas in this digital age.

Buy Country Code Top Level Domain Name

Domain name plays a vital role in SEO. Your local website domain may have “.sg” and is doing well here but may not deliver the same results in other countries such as the United States and Singapore. One of the guaranteed ways of positioning your business for success in other countries is by buying the country’s code top-level domain name.

Research shows that “.com” works well in the United States but a more customised domain name that ends with “.co.uk” will give your business the power it needs to rank high in the United Kingdom. Such a customised domain will help with SEO of the target country and ensure that your digital marketing campaigns are not in vain.

Connect with Several Influencers

get google ranking ad

Influencer marketing entails hiring a social media personality to market your brand to their audience. The audience should be part of your target customers.

Over the last three years, influencer marketing has gained massive traction across the globe. Here are some statistics to show you the potent power of this new generation way of connecting with customers.

  • 70% of teens trust influencers more than the traditional celebrities
  • 49% of customers who shop online and offline depending on influencer recommendations
  • 6 out of 10 teens believe and follow the advice offered by influencers over the usual celebrities
  • Influencer marketing has an average ROI of $6.50 for every dollar spent
  • 86% of women rely on social media platforms for purchasing advice
  • 57% of fashion and beauty companies in the world use influencer marketing

These statistics support the mantra that influencer marketing is the fastest growing online customer acquisition method.

Connect with a few local influencers to penetrate the market quickly and more conveniently. This can be difficult for you especially during the initial stages, but if you have professional local SEO expert on your side, he/she can help you select the right one. Make sure that you use the proper translation when you engage with them to get the best results.

Concisely, your local SEO expert should act as your consultant and main gateway to connecting with the right influencers.

Leverage Local Social Media

Social media platforms have millions of active users on a daily basis. This is one of the primary reasons why most Singapore businesses are actively involved in social media marketing. When venturing to a new country, it is essential to study the local social media landscape. The research will help you to know the popular social media platforms in the country.

ALSO READ  11 Ways to Center Div or Text in Div in CSS

With that information at hand, you will be able to know which platforms to use for marketing and budget accordingly. Do not limit yourself to only the renowned social media sites such as Facebook, Twitter, and Instagram. Even though all of them are global, there may be other smaller social media platforms that are just as popular in the target countries.

Jumpstart your social media campaigns by creating a local page and group. Then, proceed to buy ads to get as much exposure in the country as possible. The influencer can also help you promote the platforms to his/her audience and this will help get things rolling in the right direction faster.

Here are some social media demographics statistics to help you develop a robust marketing plan.

  • 83% of female and 75% of male internet users are active Facebook users
  • Female internet users are more likely to use Instagram than men, 38% vs. 26%
  • 81% of millennials login to their Twitter accounts at least once per day
  • 91% of social media users access their preferred social media sites using mobile devices such as a smartphone
  • 80% of all time spent on social media sites happen on mobile
  • More than 2 million business rely on Facebook for advertising
  • More than 50 million businesses have Facebook Business pages
  • 88% of companies that have more than 100 employees rely on Twitter for marketing

Popular Search Engines in the Target Country

Google is undoubtedly one of the most popular search engines in the world. Nonetheless, there may be local search engines that are more popular than Google in the target countries. Therefore, fine-tune your SEO strategies to not only Google standards and requirements but also the local search engines.

It is also important to note that SEO may be a little bit different in the target country. Your local SEO expert can help you understand the SEO landscape and come up with the right strategies. His/her involvement in your campaigns will significantly prevent you from spending money on the wrong approach or redundant campaigns.

Below is the global market share statistics of search engines.

  • Google: 92.74%
  • Yahoo: 2.32%
  • Bing: 2.17%
  • Baidu: 0.81%
  • Yandex RU: 0.60%
  • DuckDuckGo: 0.32%

Localize your Website

Customising your website for the local audience will help boost the growth of your business as well as enhance your competitiveness. The localisation process should be done by a professional who has an in-depth understanding of the market as well as the latest SEO techniques used by companies that offer similar or the same products and services.

Note that website localisation is more than nice visuals of your products and text translations. There are cultural aspects and dynamics that only a native SEO expert in the target country understands and can implement. Carry out extensive research on reputable sites that are known to offer accurate and trustworthy reviews.

Concisely, the wrong translation will result in the wrong message been conveyed to prospects. The same case applies to images and visuals. For example, in the United States, an owl is a common sign used to depict wisdom, but in other countries, it is a sign of death, evil, and sorcery.

ALSO READ  Top Digital Marketing Performance Metrics to Monitor

Be Mindful About Keywords

Keywords are an integral part of your search engine optimisation and search engine marketing campaigns. The potential customers in the target country may not be using the same keywords you have been using in Singapore. Extensive research will help you to know the specific keywords and phrases that you should use for on-site, off-site, SEM, and even social media marketing campaigns.

Note that this is part of the website localisation process and is key to ensuring that the target audience gets to view your website on SERPs and social media platforms news feed.

Build a Local Emailing List

A local emailing list will help you connect with the potential customers directly. Make sure that the content in the email is relevant to the recipient and professionally written. The email should also have a CTA and links that a prospect can click on to view the product or visit your website for more details.

Convincing customers to give you their email address will not be easy especially during the initial stages. Encourage them to do so by offering specials such as freebies and discounts if they share your email with their colleagues, friends, and family members. You may need to hire a translator or seek a professional translation service on a retainer to do it right.

The emails should be sent out on a regular basis but not too often to become a unnecessary bother to the recipient. Note if the emails are too frequent or do not resonate with the preferences and needs of the recipient, they will be marked as spam and deleted without any hesitation.

Here are some insightful statistics about email marketing.

  • The average ROI is $38 for every dollar spent
  • Email is the 3rd most influential and impactful source of information of B2B audiences
  • In 2017, there were 3.7 billion email users and the number of predicted to increase to 4.1 billion by 2021
  • Mobile email account for 20%-75% of email opens
  • 80% will delete an email if it is not optimized for mobile
  • Incorporating video in your email has the potential of increasing click rate by 300%
  • Personalized emailing and email list segmentation provides the best results

Provide Top-Notch Customer Service

Customer service is of paramount importance regardless of the country or region that your business is operating. Give the potential customers an easy and convenient way of contact you to paint a positive image from the onset.

The most successful Singapore businesses that have mastered the art of marketing and selling their products as well as offering services overseas is by employing a native of the target country to handle this integral part of the business. Such an expert will be able to connect with the target customers in their native language.

While some cultures value patience and the people will not mind waiting for several hours to get a response, please do not count on it. Responding to customers promptly and consistently should be part of your brand promotion strategy. Go an extra mile and hire a social media expert to respond to clients queries about your products, service, and brand via your social media pages.

ALSO READ  What Are the Benefits of Staff Augmentation? A Comprehensive Guide

The above strategies will make it possible for Singapore companies to market overseas in this digital age. Here are additional tips to help you prepare to expand your business broad because eventually, you might need to set up offices and warehouses in the target country.

Be Informed

Before making any strategic decision, carry out extensive research about the target country. This includes:

  • Culture
  • Customs
  • Political and economic situation
  • Consumers spending habits
  • Business environment
  • Foreign trade
  • Entry requirements

Study the Local Market

Research the target market and local competition to know if your products and services are in demand in the country. The information gathered will cushion you from spending thousands of dollars on marketing strategies that will never deliver the expected results.

Understand the Legal and Tax Requirements

Consult widely to know the specific legal and tax requirements, international agreements, employment practices, customs procedures, local laws, regulated activities and much more. All this information will help you avoid legal tussles and other challenges that could compromise your reputation and credibility in the target countries.

Look for Professional Help

Some countries have organisations that are set up to provide professional help to foreign businesses that want to set up camp in the country. Make the most out of any professional advice that you get from:

  • Chambers of Commerce
  • Trade Missions
  • Consulates or Embassies

Select the Right Business Structure

Your goals and priorities will help choose the right business structure. The tax rates may vary depending on the business structure. Get to know the requirements and tax obligations of a bank office, joint venture, subsidiary, representative office or any other business structure available before making your final decision. It is also important to note that administrative procedures are not universal. Study each possible outcome before making your final decision.

Insurance and Funding Options

Most developed countries have government funding programmes that are meant to support international business expansion. Take advantage of such support to make the process of setting up offices in the target countries easier and more affordable. It would help if you also took advantage of insurance policies to protect your business from unforeseen risks such as political instability and trade risks.

Closing Remarks

The above tips on how Singapore companies can market overseas in this digital age will help you to expand your wings to new territories. Make sure that you hire the right personnel to steer your local marketing campaigns in the right direction. The personnel will also help you to connect with the local target audience better and enhance your business ability to meet the customers’ needs and expectations amicably.

 

 

 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

10 Ways to Improve Your E-Commerce SEO

If you want to grow your e-commerce business, you’ve probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can

Other Similar Articles