According to a report done by PWC, Singapore internet and media advertising industry is expected to grow by 15.5% between 2016 and 2020. The increased use of the internet as a marketing platform will result in a 0.2% marginal growth of newspaper advertising.
Despite the changes in the media advertising, print media is expected to continue dominating the industry commanding 50.6% total spending which compares with 30.4% globally. Here are some tips that you can use to market your media advertising services in the country.
Focus on the Mobile Market
It is estimated that more than 85% of Singaporeans own a smartphone and actively use it to not only communicate but also access websites and social media platforms. The massive broadband penetration which is estimated to be approximately 95% fuels the growths of the mobile market. Therefore, making sure that your website is mobile friendly and posting ads that target this select group of customers will greatly help to scale up your sales figures and market penetration.
Embrace New Advanced Technologies
Companies prefer doing business with media advertising firms that offer advanced and customer based marketing solutions. Adopting new and advanced technologies will help you to reach out to more clients and enhance your competitiveness. The new technologies will also give you unlimited opportunities of creating customized ads for each customer.
Use Analytical Tools
There are many analytical tools that you can use to monitor consumers behavior accurately. For example, Google Analytics will help you to know the pages that most website visitors frequent as well as the performance of different ads. With this information at hand, you will be able to make informed decisions that will move your company forward.
For more than two decades now, MediaOne has been offering digital marketing services to media advertising companies in Singapore. Get in touch with our support team to learn how our SEO and SEM services can catapult your firm to success.