How Do I Market My Lighting Fixtures in Singapore

Marketing Guide

In 2015, the estimated value of the lighting market in Southeast Asia was S$ 4.8 billion. Out of this amount S$ 1.5 billion comes from the LED lighting market. In 2016, this market grew by 30% thanks to advancement in technology and development of new homes and commercial premises in towns such as Jurong and Clementi.

Based on these statistics, selling your lighting fixtures here is a viable idea for any business that is keen on taking advantage of emerging markets in Asia-Pacific region. Here are tips that you can use to market your lighting fixtures in the country.

Set Up Demos

60% of customers are more likely to purchase your products if they understand how they work and the benefits that they offer. Set up demos in trade fairs and conferences to achieve this goal. You can also prepare a video showing how the lighting fixtures work and post them on your social media platforms. The video does not have to be recorded; Facebook, Instagram, and Snapchat nowadays allow users to go live. Leverage such features to connect with customers better.

Coupons and Discounts

Use coupons and discounts to get more customers both online and offline. In the past, coupon programs were limited to print ad distribution. Nowadays, you can offer coupons to clients through the internet thereby saving money that would have being spent on printing services. One of the benefits of offer coupons online is that you can accurately keep track of the number of customers who redeem or take advantage of the offers by using an automated couponing system.

Finally, actively market the lighting fixtures online by using professional search engine marketing services and programs such as PPC. MediaOne assist companies that sell lighting fixtures achieve their sales objectives by providing web traffic generation services. Call us today at (65) 6789 9852 to learn how we can scale up your business using the digital marketing best practices.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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