The gem and jewellery market is expected to grow at a rate of 3% annually for the next five years thanks to increasing demand for quality jewellery across the country. According to a recent study, the middle-class customers are more than the high-end jewellery buyer. They purchase medium priced jewellery from regular stores located in urban cities such as Jurong and Clementi.
If you are planning to venture into this market, here are some golden tips that you can use to market your gem and jewellery in the country.
Leverage Instagram and Snapchat
Snapchat and Instagram social media platforms are currently gaining massive traction in the country as most Singaporeans migrate to photo-sharing social platforms. Between 2014 and 2016, the number of citizens who use these platforms actively has increased from 22% to 39%. This year, the number of active users is expected to increase by 33%.
Taking high-quality pictures of your products and posting them on these platforms will expose your brand to thousands of customers. You can also use the live video feature on both platforms to pitch your products and services to the target audiences in real time.
Place Ads on Online and Offline Magazines and Newspapers
Online and offline newspapers and magazines enjoy a substantial readership in the country. Placing ads about your jewellery store on top rated offline and online magazines such as RunSociety, Singapore Tatler, and City Nomads will help you to get more customers as well as increase traffic to your website.
PPC (Pay-per-click) is one of the powerful internet marketing strategies that you can use to get more jewellery and gem customers in Singapore. Even if the target audience does not click on the ads or respond to your call-to-action, you will still benefit from the free exposure. Some of the customers may come back later and purchase your products.
MediaOne helps gem and jewellery stores in Singapore to realize their full potential by providing high-quality SEO services. Call us today at (65) 6789 9852.