Singapore is well known for having one of the most advanced design industry in the world. Some learning institutions include School of Arts & Design and NAFA. They offer Interior Design courses that equip students with the skills required to work in this lucrative industry. To have a steady flow of clients, you need to be good at promoting yourself. In this article, we will look at how to market your interior design and architecture business in Singapore.
You need to realize that there are hundreds of interior design companies operating in the country. New and existing service providers need to work smart to market their services to the customers. Here are some tips on how to sell your interior design services in Singapore.
Update your Signature Line and Business Cards
It is true that we are in a fast-paced digital world, but this shouldn’t be a reason to underestimate the traditional business cards. If you attend trade fairs and exhibitions, do not leave without handing them to potential customers. Business cards should reflect your professionalism.
You can include details of appellations that you have earned such as PMP, NCIDQ, and LEED. Do not shy away from mentioning some of the professional bodies that you are a member of, for instance the Society of Interior Designers Singapore (SIDS). This paints a positive image of your company.
Set up a dynamic website
The high number of internet users in the country means there are plenty of opportunities online. You can seize these opportunities is by setting up a website. By doing so, you will stand out from your competitors and build your brand. Ensure that the site functions well in mobile devices. This is because most internet users in Singapore use their mobile phones/tablets to access the internet. Implement a call-to-action to help keep the consumers engaged.
And, lastly, start blogging! Blogs can help demonstrate your expertise and develop your business voice. When you reach the eight to nine blog posts per month mark, you will begin to see a geometrical increase in your website’s traffic. That said, thrice a month is way better than none at all.
Blogging is an ideal way to give your visitors some clue of what to expect from your interior design and architecture business. For instance, you could post a photo of summer color schemes before the season kicks off to engage visitors of your website.
Pay Per Click Advertising
Commonly referred to as search engine marketing (SEM), it is a great way to improve your site’s visibility on search engines. This technique enables you to pay search engines like Google to advertise your business. You target certain keywords and it’s only when internet users click on them that you pay. Using this strategy, links to your site will appear on the sponsored section of search results.
Search engine optimization (SEO)
This is another great way to improve the ranking of your site on search engines. Unlike SEM, you don’t pay for anything. The first thing you need to do is optimize your site with local keywords such as “interior designers Singapore”. When internet users search this or related terms, your website will be among the top results.
Another way to improve rankings using this strategy is by posting relevant and meaningful content. There are loads of poorly written content out there so search engines prefer quality stuff. Updating your content regularly also helps boost your site’s visibility. Make sure that your site loads faster. Internet users tend to spend more time on sites which are fast and responsive.
Whether it is a new service or project, give your site’s visitors some new content to explore. It takes some time to build a dynamic website, so just stick with it, and you will have a huge traffic before you know it.
As you run your interior design and architecture business, focus on building your brand. Want are people saying about your business? If the feedback about you services is mostly positive, you can be sure you’ll attract more customers.
After working with a client, ask them to review your business. Most clients will accept to do this, especially if you did an impressive job. They could do this on your website or on social media platforms.
Some potential clients usually look for testimonials on order to decide if they will work with a particular client. Ensure you do a thorough job for your clients so that you merit the positive reviews.
Refresh your Social Networks
63% of consumers in the country are active social media users. Leverage this fact by updating your social networks. Some of the social networking platform you can use to promote your services include Twitter, Facebook and Instagram. Share pictures of your latest completed projects and update your profile, headers, and backgrounds.
You can also post ads and general information related to the services. Make sure that you include links to the posts to direct the followers to your website. Social media gives the best results if you post regularly and consistently.
Always engage your followers by answering their question and offering value in your posts. Finally, upgrade your online presence and digital portfolio to make it easy for customers to get in touch with you.
Revive your visual content
Interior design often deals with visual concepts. You need to focus on creating videos and photos useful for emails and social media postings, as well as other platforms. You can recycle past visual content by requesting clients to take photos in their house. Some can take videos and post them on social media to showcase your work.
You have so many options, particularly with social media platforms, such as Pinterest, Instagram, and Snapchat. These platforms focus on visuals hence offer lots of opportunities for home professionals and interior designers.
All the techniques discussed in this post will help you market your interior design and architecture business in Singapore. Keep in mind that your competitors are probably employing some marketing strategies. Considering the large number of internet users, you need to focus more on online marketing. You may face challenges implementing digital media strategies such as SEM and SEO. This is where MediaOne comes in. It is the top agency in Singapore that helps businesses market to the digital world.