According to an article posted on National Environment Agency, there were 1,200 cleaning companies in the country by the end of December 2015 with a workforce of more than 56,000 cleaners. The agency works with other partners such as Singapore Workforce Development Agency and the Environmental Management Association of Singapore to ensure that the service providers abide by the set standards and guidelines.
Here are facts on how to market your hygiene and cleaning services in Singapore.
Offer On-Demand Services
The provision of on-demand cleaning services has gained massive traction in cities such as Novena and Tampines. A large number of customers prefer this kind of service due to its convenience. They can request for services as and when they need them from a mobile app or a website. Simplify Your Life is one of the companies that has successfully cut a niche for itself by providing affordable and easy-to-use services for both residential and commercial premises.
Leverage on Technology
A quick search on Google shows that cleaning services are not new in Singapore- there are hundreds of companies that have been operating for years. One of the primary aspects that differentiate the new breed of cleaning companies from the traditional service providers is technology. For example, Helpling Singapore recently launched a mobile application that allows customers to access their services. Through the app, customers can get a quote and find a cleaner in seconds as it relies on the same geo-tracking technology used by Uber.
Expand your Scope and Offer Complementary Services
It is imperative to expand your scope to provide unique and complementary services to help your brand to stand out from the crowd. Also, work on new service packages and working protocols to endear your brand to the young and digitalized customer base.
Finally, invest in an SEO optimized and user-friendly website to share information about the company with the large online community. Once the site is set up, use SEM to make it visible on search engines through paid advertising. MediaOne is a team of fully trained and accredited SEO and SEM experts who specialises in helping hygiene and cleaning service companies to market their services in the Singapore with their ISO-Certified, Best SEO accredited methodologies. Get in touch by calling us today at (65) 6789 9852 or send us an email.