Singaporeans are also keen on embracing modern energy conservation mechanisms and systems. According to an article posted on the Guardian, 30% and 40% of power supplied to households, and commercial premises respectively is used for air conditioning. As a result of the ongoing global economic development and climate change, the demand for quality air conditioning systems and services will continue to increase steadily. This has led to a sharp increase in demand for Heating, Ventilation, Air-Conditioning (HVAC) services.
Here are tips on how to market HVAC services in Singapore.
Daily Coupon Services
Use of daily coupon services to market heating and air conditioning services helps businesses in the country to achieve their sales objectives. Offering services such as tune-up, duct cleaning, and energy audits through daily deal programs offered in the country such as Groupon can help popularize your business and enhance its competitiveness. However, it is importance to use the coupon carefully to avoid ending up with customers who will only take advantage of the offer by never use your services again.
Leverage on Local and Industry Media
Media outreach is another proven marketing technique that has so far helped many HVAC small, medium, and large businesses in Clementi and other cities to market their services. While it may not result in immediate business leads, it is more cost efficient and results in more brand impressions. A guest post on an authority site such as Huffington and Forbes with links to your site will boost its ranking on search engines.
Alternatively, you can draft newsworthy press releases that discuss the company and the services that it offers. Then present a copy to any of the leading newspapers and online magazines in the country such as Lifestyle Asia. This technique will expose your business to potential customers who read newspapers offline as well as those who prefer online journals and magazines.
Offer Complementary Services
Providing additional services that are relevant to HVAC niche can help you to reach out to more customers. Examples of additional services that you can offer include;
- Energy audit
- Duct cleaning
- Indoor air quality checks
SEO and SEM
The Internet powers thousands of businesses and so should you to scale up your HVAC business. SEO (search engine optimization) will ensure that your website is visible online by ensuring it complies with all web evaluation and ranking algorithms. Search engine marketing will increase your site visibility by using paid advertising. MediaOne helps HVAC companies to market their services online in Singapore. We are also experts in on-page and off-page SEO. Call us today at (65) 6789 9852 to get more insights about our SEO and SEM services.