How Do I Market My Household Store in Singapore


According to a prediction by a report by Singapore Business Review in 2013, there would be more than 200,000 new homes in Singapore by 2016. The recent report shows that we have surpassed this figure thanks to the growing economy, advancement in technology, and the rise of smart homes across the country.

Growth in the residential real estate sector has resulted in a sharp increase in demand for modern kitchen appliances in places such as River Valley, Tanglin, Robertson Quay, and Novena. Currently, companies such as Mega Discount Store get most of their revenue from selling these household appliances.

Here are tips that you can use to market your household goods store in Singapore.

Leverage Google My Business

Google My Business allows business to create an online summary of their stores. The summary helps customers to get information about the brand such as location, opening and closing hours. It is posted on all Google platforms including Google maps. Use this tool to convey information about your store to more than one million Singaporeans who use Google to search for kitchen appliances online.

Online Reviews and Ratings

Once a customer purchases a product from your store, encourage him/her to review it online to help boost your business popularity and credibility. Give them an incentive such as 4% on their next purchase to get as many online reviews and ratings as possible.

Finally, actively market your business online through search engine marketing best practices. Also, use SEO services to ensure that your site complies with the Google algorithm updates. MediaOne helps businesses that sell kitchen appliances in Singapore to get maximum sales through online marketing. Speak to us today by calling (65) 6789 9852.





About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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