How to Market My Hair Care Services and Salon in Singapore

Hair care and salon industry in Singapore witnessed a consistent growth rate of 4% in 2015 and 2016 Target customers image consciousness and awareness are two of the primary factors that fuel the industry. Local and international entrepreneurs are now willing to invest in a hair care salon wooing to the many success stories that go viral online.

Here are excellent tips on how to market your hair care services and salon in Singapore.

Facebook Marketing

The latest TNS study has shown that 3.5 million Singaporeans are active Facebook users. They use the platform not only for social networking but also to stay updated on latest news in the country as well as abroad. Posting content related to the services you are offering as well as details of the specific products and services that you are selling will help you net customers from this platform without spending a fortune.

Demo Videos

Certain hair care procedures are best understood when demonstrated than when discussed in a block of text. A five minutes demo video can be used to examine the benefits of a particular product and how it works. The videos also help save money and time for sales reps that would have to spend hours travel to demonstrate the products in person for clients.

Once the videos are ready, post them on social media and share them with customers via email to motivate them to purchase the products or visit the salon. You can grasp the attention of the customers by creating a series of videos. Share one per day instead of posting all of them at the same time to avoid confusing the viewers.

When you decide to outsource your digital marketing services to optimize your website, improve its ranking on search engines, and boost your digital marketing campaigns. For instance, a pay-per-click campaign will make sure that your ads are displayed on top of search engine results page whenever a potential customer searches for content using your target keywords. MediaOne is best known for helping hair salons in Singapore succeed by providing SEO and SEM services. Call us today at (65) 6789 9852.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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