How Do I Market My Green Cleaning Products in Singapore

As our lives get busier and more demanding, it is natural for us to gravitate towards the latest products that have the ability to make household chores easier. According to a report done in 2015 by theAsianparent’s Insights Team, 98% of Singaporeans are keen on making sure that their homes are chemical free. 38% of the people polled confessed to using green cleaning products.

The survey also showed that 74% of the citizens believe that green products are safer than the conventional products but surprisingly only 30% of them use the green cleaning products. Based on these statistics, it is clear that there is a huge demand for green cleaning products.

Here are three tips on how to market your green cleaning products in Singapore like a professional.

Hold Demos and Public Sensitization Programs

If your target customers are people who work and live in AMK for example, you can hold demos and public awareness programs in various parts of the area such AMK Hub or AMK park. This move will help you to connect with the customer directly. Take this opportunity to discuss the ingredients used to make the products and how they defer from the traditional chemical-based products.

Online Marketing

In the current highly digitalized Singapore market, you cannot afford to ignore the importance of having a website and a blog. Over 90% of Singaporeans have access to fast internet and so having a website will greatly help you to reach more potential customers.

Once the website and blog are up and running, go an extra mile and seek professional SEO services to increase your site conversion rate and online popularity. MediaOne helps companies improve their website ranking to achieve their sales objectives by providing high-quality digital marketing services. Call (65) 6789 9852 today to speak to one of our experts.

ALSO READ TikTok CEO: Who is Shou Zi Chew a Singaporean Born Entrepreneur

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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