Majority of online marketers are familiar with event management cycle. The cycle involves planning, organising, promoting hosting and after the event follow-ups. It is obvious that with the absence of visitors, any event is purposed to fail. This is what brings in the need for marketing your events. With the statistics indicating that more Singaporeans are getting into online marketing, you need to have effective ways to market your events. If you are fortunate to have a popular market influencer in your marketing, it will help attract people to your event. However, if you have none, how will you ensure your event get noticed? This article goes through top best tips on how to market events in Singapore.
Use Your SEO Intelligently
Many people use Google search to find marketing events that are taking place around them. It is very cool if your market event is on those search results. You can achieve this by ensuring you optimise your event content for search engines be it a blog post about the event, event page description, or a press release. Search engine optimisation is not complicated. It only involves establishing the words that online users use when searching for events and using those keywords to optimise your event content. Here the question comes, how will you know the words that people frequently search for? You can use a number of keyword research tools to find perfect keywords for your market event. Some of the best free keyword tools you can check out include keyword planner and keyword tool.
Make Good Use of Hashtag Whenever You Can
It is time for you to incorporate hashtags into your promotional market events. A perfect hashtag instantaneously informs your audience what the event is all about. Find the ideal hashtag for incorporation into your event page whenever you mention the event. The hashtag should be used should be used in all marketing platforms including social media channels and all printed material. The aim is to reinforce the hashtag for people to remember it easily. Hashtags are massively supported by Twitter, Facebook, Instagram, Google+ and Pinterest. Most of the Singaporeans are active in these social media platforms, and it is more likely to find your target audience. Include your hashtags in the social media accounts bio. More so, mobilising your events performers and speakers by ensuring they are aware of the event hashtag and are they continuously use it when speaking helps you reach out to their followers. However, don’t overstuff your tweets with hashtags. Research statistics reveals that posts with no hashtag receive thirty-two per cent more engagement than posts with two hashtags. Don’t spam your content with hashtags.
Design Easy to Buy Tickets
One of the successful parts of marketing an event is meeting your buyers where they are. This simply means providing easy means for your audience to purchase events ticket regardless of their location. Various means can help you achieve this;
Social Media Channels
Apart from providing event links on your social media accounts, make sure you include a call to action to buy tickets. Ensure that people don’t have to go through so many clicks before purchasing tickets. For example, if you use your Facebook page to start a Facebook event, you can place a direct link to the event page within a separate event ticket URL.
Your Blog or Website
If you have a business website, you will not want people to sign out to register for your events or to buy tickets. It should be possible for them to complete everything on your website. Majority of ticket providers gives you a ticket widget to insert on your site. This enables your website visitors to register and purchase the event tickets by few clicks and without exiting your website. This is the same case with blogs.
Third Party Platforms
Third party ticketing platforms provide the perfect way to expose your all marketing events. People can quickly have an overview of all your forthcoming events. If you use a third party to sell your tickets, ensure that all your market events are in the same profile. If one comes looking for one of the events, there is the likelihood that they will be interested in other events. They may also have friends who are interested.
Sell / Promote Special Tickets
Using a regular ticket is okay. However, if you want to increase the probability of boosting, you’re your sales, you need to spice things up. Below are some of the special tickets you can sell to give your followers an extra push towards purchasing them.
These tickets are more expensive than regular tickets. VIP tickets involve giving special privileges such as frontline seating and quick access to the event venue. Get more creative on your VIP menu.
Group tickets go for a relatively cheaper cost than single tickets. This is a good way of alluring your audience to bring along their friends. People will feel inspired to invite the people they know giving you some free exposure.
Early Bird Ticket
This ticket involves giving a discount to people who act fast to buy the ticket. Ensure that you have a certain number of tickets going for a lower price than standard tickets. Early bird tickets bring a win-win situation as the people save money and you get an early grip in marketing your events.
Ticket bundles encompass bundling out some kind of products together with the ticket. Examples of such a proposition are buying a ticket to get a free drink. This is suitable if you will serve products of the sort of food and drinks. Ticket bundles also act as analytics of determining the number of people interested in the product.
Outsource Your Marketing Materials
One of the valuable sources of marketing materials is your event’s attendees. If you have already established your customer base, you can request people who have attended your past events to upload videos or pictures of the events using your upcoming event hashtag. This is the best way of earning credibility to attract new guests. If you have not had an earlier market event, that should not worry you. Start a challenge where your expected guests get to posts photos and videos on a topic related to your market event. You can then use these photos to tag your hashtag. This way, you will create an exciting mood on social media platforms about the event. Winners are awarded free drinks, free ticket or anything else that is appropriate.
Use of Social Media
Like it or not, most of us spend time on social media. These tips are hence not complete without the inclusion of social media. Even though these popular social media with enormous business potential exist, you have to understand how to use them in your advantage. Don’t try to be on every channel with an inadequate marketing campaign. Research on the social media platform which is preferred by the majority of your audience and start from there. Below are tips on how to use each channel;
- Twitter. This channel is famous for the use of hashtags. Use its real-time and fast updates to market your event.
- Facebook. Being the primary social media platform with the higher audience majority, it is the perfect platform for you to establish your main event profile. Use it to give event updates, engage with your followers and add ticket links.
- Instagram and Pinterest. These are more of visual marketing. You can share photos of your events and those from past attendees. You can also share some behind the scenes pictures during event preparation.
- LinkedIn. This platform deals majorly with a professional audience. If your event is focused on a specific group of people with a common interest, LinkedIn is the right place to find them.
It is noteworthy that promotions and ticket giveaways competitions are perfectly run on social media platforms.
Take Your Email Marketing Game Higher
Despite how massive social media has become, you cannot look down to the power of email marketing. Email is still the most effective digital channel available. If you have a customer email list, who have previously attended your events, email in the right channel for you to inform them of your upcoming event. However, if you don’t have an email list, you can start working on it immediately. You will just need to incorporate a way on your event page for them to sign up to your email list. Email establishes a direct way of communicating with your audience. You will be able to notify them of the latest developments about the event easily. You need to come up with an incentive to lure people into signing up for your email announcements. Some of the ideas of how to use email in marketing your event include;
- Notifying them about the sale of special tickets, last chance and early bird.
- Telling them about special group rate offers.
- Requesting feedback through surveys.
- Sending them previews of your events activities, performers and speakers.
- Reminding them about giveaways and competitions.
Make sure you remember to use email marketing moderately. Don’t overload your customer’s inboxes with emails. You will thank me later.
Go to Your Audience
It is vital to market your event by trying to attract them to your website and social media channels. However, you also need to meet your target audience to where they chill out. Engage ongoing conversations on the internet and social platforms and mention your event where appropriate.one of the best strategy in doing so is checking out for similar events that have happened in the past on Facebook. You can then request for permission from the organisers to post your event. The admins might be even willing to publish your event on your behalf. This way, the attendees of that past event will get notified about your event. Don’t restrict yourself on Facebook, announce your event in all platforms and always have a special offer at every place you announce to make the deal sweet. Ticketing sites have their existing audience of event attendees. Publishing your event page on these sites will expose you to potential audiences.
Build Competitions and Giveaways
People love competitions and have the desire to win naturally. Creating contests and giveaways across your marketing platforms will most likely attract a vast audience and help market your event. Nevertheless, different channel requires different tactics for effectiveness.
Hashtags are popular in Twitter, and they come into play here. You can consider using hashtags to build your competition more preferably one that mentions your event. This platform encourages its users to follow your competition and join the challenge.
Note that Facebook is strict on competitions that need users to share things on their profiles. However, you can use photo caption to start a contest, ask people to vote for their favourite event or ask them to comment on an event post. Engaging your gusts in competitions will help you reach new potential audiences.
One way that you can promote your event on email is planning contests that only your email subscribers can participate and give away discounted tickets or freebies that are not offered on any other platform. This way, you will attract people who are yet to subscribe to your email listing to do so to participate in the competition.
Snapchat, Instagram, Pinterest
These are visual platforms. Use this to your advantage by holding competitions that revolve around people posting photos that are creative. Ask them to include your event hashtag or logo in these photos. These photos are great materials for use in your marketing.
Activate Your Attendees
Your most zealous advocates are your event guests. They have adored your event so much to reach a point of buying tickets. These are hence the appropriate people you should use to spread the word about your event. Ask them to tell their family members and friends about your event and even use the event hashtag wherever they are posting in their social media accounts. You can offer some gift vouchers or drinks to your guest, and they will even be more inspired to return the favour by reaching out to other people. Other worth contributors with a deep interest in your event are your performers or speakers. Try and involve them in your event promotion campaigns by having their photos or teaser video announcing their performance in the event. This way, your event will attract the audience of your speakers and your guests’ friends.
You now have the definitive guideline on how to market events in Singapore. These tips provide a sure way of promoting your business event. Take a step today and ensure you are a step ahead of your competitors in engaging your target audience and marketing your event.