Singapore holds an increasingly vast number of career-oriented individuals. Businesses big and small thrive in the growing economy, including dry cleaning services. While there’s a relatively high demand due to busy schedules and households, competition remains tight among local dry cleaners. Here are 7 proven marketing strategies to help you attract more clients towards sustainable success:
Invest in The Latest Technology
Technological advancements have led to the innovation of state-of-the-art dry cleaning machines and laundry equipment. Automation, efficiency, and useful features make for reliable cleaning workhorses that will meet every client’s need.
Deliver Speedy, Quality Service
Employees are required to wear presentable clothes in any corporate setting. Quicker service would be attractive to those who’ve got packed schedules, even if they have to pay a higher dry cleaning cost. Offer speed without compromising quality. Most importantly, be consistent in providing excellent services.
Create Awesome Deals and Promotions
Don’t we all love grabbing a great deal? Welcome new customers and reward repeat clients. Digital coupon codes, vouchers, discounts, weekly specials and promotions can altogether help expand your customer base.
Offer Door to Door Convenience
Dry cleaners typically accommodate clients who bring in their laundry to the facility. Come to your clients instead and make a difference! Corporate individuals and Singapore households are becoming busier by the day. Door to door dry cleaning service will spare your clients’ valuable time. They no longer have to drop off nor pick up their garments and will be quite happy with your convenient services.
Build A Company Website
A website is at the core of any marketing plan. However, it’s not all about building one. Having a company website is key to establishing your reputation. Your own dry cleaning site serves as an online business card. Keep it simple yet beautiful, informative and easy to navigate. Make sure it’s optimised to get among top search results, if not the first. This way, clients can find your service right when they need it.
Extend Internet Marketing Efforts
On top of online marketing, put your efforts into creating a mobile app to reach the most number of customers. People will delight upon being able to request dry cleaning service right from their smartphone. Register your business in online directories, popular social media platforms, and review websites. Encourage your clients to let their friends know how satisfied they were. See that they’re appreciated and rewarded in return.
Focus on Local Advertising
Do your research as to what people watch, read, and listen to. Local newspapers, publications, and sports events are perfect opportunities to make your dry cleaning business known. Hang banners, store signs, and price lists with specific items you clean. A flyer may seem like a common tool, but cannot be overlooked in dry cleaning marketing.
MediaOne is dedicated to helping Singapore dry cleaners become successful in the industry via high-quality digital marketing services. Call (65) 6789 9852 today to speak with an expert!
