How Do I Market My Data Security and Protection Services in Singapore


The increase in adoption of social, cloud, mobile, and information technology in Singapore has led to a sharp increase in demand for quality data security and protection services. The government has put in place measures to protect businesses from various threats. The National Cyber Security Agency helps to execute various data security measures across the country. It has a five-year national cyber security master plan to protect critical information sectors from security breaches.

The high demand for these services has attracted global data companies into the country. Here are ways of marketing your data security and protection services in Singapore.

Organize Training Seminars and Conferences

Before you even embark on selling your data solutions to the customers, it is imperative to first inform them about the various threats that exist and how they can compromise their businesses. Then, introduce your services to them and discuss the benefits that they get by hiring your firm. Consider holding the seminars and conferences in cities such as Jurong and Clementi since most of the businesses are located here.

Offer Services Remotely

Data security threats need to be responded to fast to protect the companies credibility and stability. Offering the services remotely will help you achieve this goal as you won’t have to drive to the customer’s premises all the time. For example, have a system that allows you to access the client’s network and rectify issues remotely and securely.

Online Marketing

Your website will help you to provide prospects with information about your services and the company in general. However, you need to go an extra mile and embrace various online marketing strategies such as PPC and email marketing to expand your clientele base and reach out to more customers. MediaOne helps firms that offer data security and protection solutions to market their services by providing SEO expertise. Get in touch with our digital marketing team by calling (65) 6789 9852.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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