How to Market My Computer Repair Service in Singapore

Running a computer repair service can be challenging and rewarding at the same time, allowing you to use your technical skills to help people to get the most from their investment in computer technology. But how do you market your computer repair business in Singapore?

Here are a few marketing strategies that can help you to deliver the right message to your potential customers in Singapore:

Know your ideal customers

You cannot start a journey without knowing your destination. You need to take time to know the kind of jobs that are your favorites and who really needs them done. You can then channel your market efforts towards them. For example, if you are an expert in upgrading and configuring gaming systems, you can go to where gamers are and talk to them. If you have signed up on any Singapore-based gaming forum, add a graphic signature with a URL to your website and don’t forget to mention that you are a pro at repairs. You will also want to spend more of your ad budget in gaming magazines rather than Yellow pages.

Personal network

Your family members and friends would likely be happy to help you market your computer repair business in Singapore. They will pass on the message to their friends, which will spread to more people. And if you are good at fixing computers then word of word (through recommendations) will reach many people looking for reliable computer repair services.

Do something extra for your customers

Doing something special that your customers cannot find anywhere else is important in marketing your business. Most businesses in Singapore will install firewalls and Antivirus, but you can go an extra mile to add open source software like Open Office. Games such as cards can be an amazing bonus at no additional cost.

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Facebook advertising

It is possible to do local Facebook advertising in Singapore. You will need to change age demographics and other criteria that will help you reach your target customers. You need to make your Facebook ads more compelling so that you can reach your target audience. Since you are looking for the right customers, more filters are better.

Vehicle advertising

Advertising your computer repair service on your vehicle is one of the best ways to get your name seen by many people in Singapore. Even if you will not receive direct calls from potential customers, it will help to build your brand. For instance, when a potential customer looks in the local newspaper and see a list of computer repair services in your area, your business will stand out because they are familiar with the brand. All you need to do is buy a car magnate and stick it on your car.

If you are good at what you do, they will come!


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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