How Do I Market Computer Parts Business in Singapore


The government of Singapore is keen on boost the information technology industry by providing incentives and programs that are tailored to nurture the talents of new IT professionals. The main aim is to create a sustainable economy that is fuelled by a vibrant and robust IT ecosystem. The advancement in technology in the country has led to a sharp increase in demand for computers. More than 95% households in the country own a computer and use it to access the internet and work thanks to the fast internet connection.

Here are tips on how to market computer spares in Singapore.

Invest in Printed Marketing Materials

Singapore is considered the print hub in the Asia Pacific region. You can get high quality printed marketing materials with details about your company and the products that you sell at an affordable price. However, you get the most returns from these materials; you need to make sure that they are professionally designed. Do not include weird images such as a wizard on your business card as everyone is doing that and it is considered unprofessional by a large number of the customers.

Price Your Products Fairly and Creatively

Price is one of the main factors that Singaporeans consider when shopping for computer spare parts. Therefore, it is imperative to make sure that you price your products fairly to compete with other companies that sell the same products and achieve your revenue target. Consider offering discounts and coupons to encourage customers to shop for computer spares in your store more often.

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Set up a Customer Referral Program

Motivate customers to refer you to their peers to gain traction in the country. Set up a referral program whereby existing clients and affiliate marketers get a particular commission or discount for referring your brand to new clients.

Finally, market your products and brand on social media as well as other online platforms. Your website needs to be search engine optimized and user-friendly to convert visitors into buying customers. MediaOne helps companies that sell computer spares to sell their products online by providing quality SEO and SEM services. Call us today at (65) 6789 9852.



About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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