Children clothing is one of the vibrant markets in Singapore that continues to attract thousands of investors from all parts of the globe. According to a recent financial report, families spend up to S$1,000 per month on various kids’ clothing such as leggings, pajamas, beanie hats, wetsuits, especially during the festive seasons.
Starting a children’s clothing store in the country is a good idea, but you need to have robust marketing strategies to hit your profit margins. Here are tips on how to market children clothing in Singapore.
Brochures and Flyers
Brochures and flyers will complement your social media and digital marketing strategies by providing potential customers with materials that they can read to learn more about your store. Make sure that they are professionally designed, contain high-quality images of the products, and accurate information about the store to get the best results.
Billboards and Signage
Placement of signage and billboards at strategic locations in the main cities such as Choa Chu Kang and Jurong will expose your brand to thousands of potential customers. Make sure that you comply with all the government regulations before putting up the billboards to avert fines and legal tussles. For instance, you need to get a license from Advertising Standards Authority of Singapore.
Have a website that clients can access to not only view details of your products but also place orders and contact the support team. More than four million Singaporeans are active on social media platforms. Hence, you can create a buzz about your store by placing free and paid ads on these platforms.
MediaOne helps businesses that sell children’s clothing in Singapore market their products online by providing online advertising services and SEO consultancy. Call our digital marketing team today at (65) 6789 9852. We look forward to hearing you!