A recent report indicated that in 2016, only 603,763 car sales were recorded in Singapore while in 2015, 804,722 sales were achieved by auto companies. Based on data collected in the previous years, these statistics seemed to indicate that most Singaporeans are reluctant to purchase Car Accessories. Following this report, the Monetary Authority of Singapore came up with less stringent car loan restrictions to reverse the trend.
However, another report indicated a sharp increase in expensive or luxury cars and a decline in ordinary cars in the country. This statistics means that Singaporeans and foreigners who reside in the state have the financial capability to spend thousands of dollars on expensive cars. The steadily growing economy and emerging lucrative markets are two of the plausible reasons for this trend.
As a result, the demand for quality car accessories such as seat covers is high in all the main cities such as Tampines, Bukit Batok, Woodlands, Serangoon and much more. This is the right time to start selling car accessories in the mentioned cities. However, you need to have a robust marketing strategy to dominate and profit from this niche market.
Here are tips on how to market car accessories in Singapore.
Attend Singapore Motor Show and Car Expos
Customers will be more willing to do business with you if you present to them a vehicle that you have revamped by installing the accessories. One of the best ways of doing this is by attending Singapore Motor Shows and Car Expos. Due to the high demand for luxury vehicles in the country, these events attract more than 20 international brands such as Bentley. Therefore attending them will not only give you a golden opportunity to showcase your products but also a chance to interact with the industry leaders and form partnerships.
Online Video Marketing
Video marketing is one of the best digital marketing strategies that you can use to pass the intended message to the customers better. They will understand the impact of installing a particular accessory on their cars when they see your team do it and the final results. Therefore, film behind the scene videos and post them on your website and social media channels.
Finally, you need to have a digital marketing team to run campaigns for you online. MediaOne helps companies to sell car accessories online in Singapore by providing quality SEO and digital marketing services. Contact us today at (65) 6789 9852.