How Do I Market My Camping Sites in Singapore

Camping is one of the favorite weekend activities for many Singaporeans after a long week. Many camping sites open to the public, offer campers a chance to gaze at the stars at night and enjoy beautiful sunrises and sunsets. The prices charged, put off many individuals from going out to a camping site. However, the tourism sector still gets many domestic and international visitors hoping to catch a glimpse of the iconic architecture and landscape of the island-state.

Here are strategies for marketing your camping sites in Singapore.

Offer Tent Rental Services

Most people fail to go camping because they do not own tents. List all your camping sites on your website, and mention that you offer tent rental services. This leaves potential campers to cater for their food and personal items. Also, offer complementally tent-pitching classes to groups such as families, when they come to your camping site. Providing simple services like these will prompt campers to mention your business, and site location on social media as well as blogs thereby giving you the much-needed popularity for free.

Corporate Clients

Every company has a schedule for group bonding activities, and your camping site could be the perfect location. With competitive prices, you can approach the human resource department directly and pitch your camping site as the best location for group activities. If that fails, seek out an employee in the company and use them to push your agenda with the HR. This strategy work best if you have a nicely done website complete with pictures, videos, itinerary, et al.

Create Social Media Accounts for Your Business

Many entrepreneurs make the blunder of using their personal social media profiles to market their businesses. This tactic does not work and comes off as unprofessional. Create a Facebook page, Instagram account, Twitter handle, et al. for your business. You can then share the posts from your business pages to your personal profiles to get your friends and connections to view your camping site’s business page.

In conclusion, have themed weekends to attract and accommodate different groups. You can offer music concerts, movie screenings, children’s festival, et al. and through partnerships with an event planner, you can rest easy knowing that individuals will book in advance to camp at your site. Online marketing will also help you to connect with a larger audience. Contact us, MediaOne, for professional SEO and online marketing services by calling (65) 6789 9852. For many years, we have being helping entrepreneurs who run camping sites get clients in the country without charging a fortune.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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