How to Market Aircon Servicing in Singapore

market aircon servicing in Singapore

All technological advancements are geared towards making humans more comfortable. Various heat and air conditioning methods have been in use for centuries. Almost anyone with a home requires air condition to regulate temperatures. This makes it a highly competitive sector where only businesses which promote themselves well succeed. In this article, we will talk about ways in which you can market aircon servicing in Singapore.

There are so many companies in the heating and air industry which don’t perform well. If you analyse the industry you will notice that there are only a few aircon companies that stand out. They get the largest share of clients. One of the factors that that contributes to their success is how they advertise.

With all the learning resources online, almost anyone can start an aircon company in Singapore. What differentiates these businesses is their way of marketing. If it is done poorly, the probability that a business will fail are high.

  • Branding

If you already own a business or looking forward to starting one, you need to start building your brand. When you are in business, there is an image you would want to portray to both your customers and the public. First, define you unique selling proposition (USP).

A USP is something that only your company offers its clients. When you are reaching out to your potential clients, you explain your USP. It makes you stand out from the crowd. Look for something that will make the customers happier and encourage them to be loyal to you.

How you present yourself to the public matters a lot. Create a simple, memorable logo and slogan for your company. Your brand should be all about your values as a company. It should portray a business organization that cares about its customer. Companies that have a strong brand usually perform well.

  • Marketing trends

If you want to increase your profits, you have to invest in marketing. You can’t start a business and expect visitors to start trickling in if you don’t market vigorously. The marketing world has changed a lot for the past few years so you need to find out what works today.

Some aircon companies get only small number of clients each month. One of the reasons for this is the use of outdated methods of marketing. A technique that was in use five years ago might not be as efficient in the contemporary world.

Nowadays, it is more reasonably to invest in online marketing. The internet has significantly changed the way businesses are run. Almost every adult in Singapore can access the internet. If you’re starting an aircon company, you must put aside a budget for digital marketing.

Who is your target audience?

Another way to strengthen your brand is know your target audience. You can sell aircon servicing to property management companies, homeowners and owners of commercial buildings. If you are a newbie you can specialize in one of these sectors then expand with time. Remember to also focus on a specific area. Only expand to other towns when your business has grown.

Now let’s look at how you can market aircon servicing in Singapore.

  • Word-of-mouth

Marketing through word of mouth is one of the best ways to land new clients. You don’t need any money to make it work. How do you do it? When you get a client, just ensure you provide the best aircon servicing.

Although there are so many people offering the same services in your area, you can stand out by satisfying the client. When these clients love your work, they will quickly spread word about your awesome aircon services.

If you constantly do a great job for your clients, they will help you promote your servicing. You can start by offering the servicing to family and friends.

When you start an aircon company, the intention is usually to serve the local people. You will need to start targeting the local people first before advertising to those in other places. Advertising locally is pretty straightforward. You can put ads in the local newspapers and other publications. Another way to do this is to use the local radio station.

  • Create a website

A website is a vital part of your marketing strategy if you want to attract internet users. If you only depend on advertisements in local newspapers, you won’t get many clients. A website connects you to the online community. It should contain all the services your company offers. You could also add details such as your contacts and pricing.

Just like any other marketing method, a website that’s not well designed will only get you a few clients. There are some important factors you need to consider when building a site for your aircon company.

First, ensure that it is visually appealing and responsive. Visitors love a site which loads faster and helps them easily find what they are looking for. Make sure that the website is optimized for mobile devices since a large part of the population uses smartphones/tablets to access the internet.

After you’ve already built a website, you will realize that there are other sites competing yours. What would you do to beat your competition? The first way is to employ search engine optimization strategies (SEO). This basically involves optimizing your site for search engines.

There are various ways to optimize your website. One is to include internal links in the web pages and another is to place relevant keywords in your web copy. SEO helps you rank higher on search results and significantly increases chances of getting found online.

Another way to promote your services through a site is using search engine marketing (SEM) methods. This is where you use paid ads for your site to appear on the sponsored part of search engine results.

  • Social media

A company site isn’t enough if you’re targeting internet users. There are millions of social media users to market to. Most people use social media to socialize, meaning they spend a few minutes/hours on them each day.

You need to post regularly about your company and the services you offer. When users comment on your posts, engage them to build a relationship. Some of the social media platforms you can use include Facebook, Twitter, and Instagram.

If you follow the marketing strategies discussed above, you will have higher chances of landing more clients. Do not focus on only one method. Use all of them to promote your business. you have problems with SEO and SEM, you can always contact MediaOne to help you.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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