How To Manage Digital Agencies In Singapore

Singapore business owners can ensure the success of their business if they know how to properly manage their agency.

One of the most important parts about owning your own Singapore business is making sure that you work with the right people. This is especially the case if you have hired a digital agencies in singapore to help you with your online presence. However, though many Singapore businesses have found the right agency for their brand, a lot of them still have no idea how they should interact with them. In this article, we will discuss a few tips for managing Digital Agencies In Singapore.

Identify the Key Executives and Their Roles

If you want to ensure that your project goes as smoothly as possible, then you must take the time to define the roles of each player. More specifically, you should identify the key executives and the part that the will play in your campaign. Why is this? Well, it helps to cut down on any confusion and increase efficiency.

You see, whenever content has to go through various departments and managers, it’s easy for things to become a huge game of cat and mouse. And not everyone you interact with will understand your goals or business plan. This is why you need to know exactly who will be responsible for the success of your campaign.

Find out which person at the agency will be your primary contact. Ideally, this individual should be committed to building a relationship with your company. They should be willing to compromise and open to new ideas. You should perceive them as you advocate. This person should be able to effectively communicate what you want to the rest of the team and go the extra mile to make sure that they follow through with all of the necessary steps.

Align Your Goals

Not only should you make sure that you know who will be responsible for the success of your project, but you should also make sure that your goals are aligned. Sure, you should make sure that you set specific objectives for your brand, but it is as equally as important to ensure that your digital marketing understands and agrees with these goals. This way, you will be able to plan your digital marketing activities more effectively and efficiently.

For example, if you own an online bookstore then your main goal is to sell books online. If you specialise in engineering services then it’s very likely that your main goal is to promote and build awareness about these services. Every Singapore business is unique so it’s important that your digital marketing agency help you to clearly define these goals.

Clearly Outline Expectations for Success

Without a clear line of communication, you’re not going to get the most out of your experience with your digital marketing experts. In fact, a successful project is often the result of clearly communicated expectations. So when managing a digital marketing agency, make sure that you are both on the same page and that the company understands what success looks like to you.

Perhaps you want to increase the quality of your web traffic with better content. Maybe you would like to convert more of your traffic into leads. Maybe you would like more of your leads to schedule appointments to speak with you or increase your email open rate. Whatever the case, you need to communicate these ideas to the team so that they can better define their digital marketing strategy and get you a return on your investment.

Be Transparent

Another key to managing a digital marketing agency is to be very transparent. This means that you would be willing to fully disclose every scope of your marketing plan–even if the agency has nothing to do with these areas of your business. For instance, if you have just launched a special campaign on the traditional marketing side, let your agency know about it. This information can be of help to them when it comes to the digital marketing side of things.

It’s not enough that your agency knows what your business sells. They need to know exactly how your company works as well. This is especially important to the search and ad teams whose job it is to target content specifically. So give the agency a walk-through at the very beginning of your relationships. This will give them a better idea of how to communicate with your customers.

Be Open to Feedback

Luckily, a large part of managing your digital marketing agency is being open to what feedback that they offer about your business. Believe it or not, your agency can teach you a lot about your business. Sure, you may have a certain idea about the way you want your campaign and marketing strategy to go, but your agency will be able to offer you an outside perspective and invaluable suggestions. Sometimes this could mean suggesting that you position your business in a new way. It may also mean suggesting that your business creates a new message for your services and products.

For example, if your digital marketing agency specialises in SEO, then they can advise you on how all of your major competitors are performing. They can also give you an idea of what can do in order to gain your edge. Those that specialise in advertising may be able to guide you on what will and won’t work with your ad spend. So be open to the idea that their expertise may extend beyond their main specialty and that this may be useful to your campaign.

Ask For Reports

A crucial part of measuring your success is monitoring the data and metrics. And this means that your digital marketing agency should be able to offer reports. These reports should ideally include all of the most basic metrics plus those that you have expressed specific interest in. In other words, the report should outline how your goals are being met and what steps that your agency has and is taking to achieve them.

So make sure that you ask your digital marketing agency for a report. Make sure that there are specific time frames set so that you can review the progress being made. The best part about monitoring your reports is that it allows you to re-prioritise and reevaluate things.

The best Singapore digital marketing company knows the importance of taking accountability. This is why many of them offer real-time reports for their clients. They know that you need to know where your ad dollars are going. They understand the fact that you KPIs need to be formally acknowledged.


It’s no secret, it can be a challenge to form the best team for your business. This is especially the case if you are new to the idea of marketing your Singapore business online. However, if you have managed to find the right firm but are still clueless as to how to best manage them, then the above tips can ensure that you have as few hiccups as possible.

Ultimately, your goal should be to build a strong relationship with the company. Make sure that you always know which individuals in the organisation are directly responsible for the success of your campaigns. Ensure that your goals are properly aligned. Let them know what your idea of success is. Be completely transparent about all of your business practices and marketing activities–whether online or offline. Be open to feedback. You should also hold them accountable and ask for reports.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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