How To Manage Digital Agencies In Singapore

Singapore business owners can ensure the success of their business if they know how to properly manage their agency.

One of the most important parts about owning your own Singapore business is making sure that you work with the right people. This is especially the case if you have hired a digital agencies in singapore to help you with your online presence. However, though many Singapore businesses have found the right agency for their brand, a lot of them still have no idea how they should interact with them. In this article, we will discuss a few tips for managing Digital Agencies In Singapore.

Identify the Key Executives and Their Roles

If you want to ensure that your project goes as smoothly as possible, then you must take the time to define the roles of each player. More specifically, you should identify the key executives and the part that the will play in your campaign. Why is this? Well, it helps to cut down on any confusion and increase efficiency.

You see, whenever content has to go through various departments and managers, it’s easy for things to become a huge game of cat and mouse. And not everyone you interact with will understand your goals or business plan. This is why you need to know exactly who will be responsible for the success of your campaign.

Find out which person at the agency will be your primary contact. Ideally, this individual should be committed to building a relationship with your company. They should be willing to compromise and open to new ideas. You should perceive them as you advocate. This person should be able to effectively communicate what you want to the rest of the team and go the extra mile to make sure that they follow through with all of the necessary steps.

Align Your Goals

Not only should you make sure that you know who will be responsible for the success of your project, but you should also make sure that your goals are aligned. Sure, you should make sure that you set specific objectives for your brand, but it is as equally as important to ensure that your digital marketing understands and agrees with these goals. This way, you will be able to plan your digital marketing activities more effectively and efficiently.

ALSO READ  12 Key Ways to Create Trust-Building Content with Examples

For example, if you own an online bookstore then your main goal is to sell books online. If you specialise in engineering services then it’s very likely that your main goal is to promote and build awareness about these services. Every Singapore business is unique so it’s important that your digital marketing agency help you to clearly define these goals.

Clearly Outline Expectations for Success

Without a clear line of communication, you’re not going to get the most out of your experience with your digital marketing experts. In fact, a successful project is often the result of clearly communicated expectations. So when managing a digital marketing agency, make sure that you are both on the same page and that the company understands what success looks like to you.

Perhaps you want to increase the quality of your web traffic with better content. Maybe you would like to convert more of your traffic into leads. Maybe you would like more of your leads to schedule appointments to speak with you or increase your email open rate. Whatever the case, you need to communicate these ideas to the team so that they can better define their digital marketing strategy and get you a return on your investment.

Be Transparent

Another key to managing a digital marketing agency is to be very transparent. This means that you would be willing to fully disclose every scope of your marketing plan–even if the agency has nothing to do with these areas of your business. For instance, if you have just launched a special campaign on the traditional marketing side, let your agency know about it. This information can be of help to them when it comes to the digital marketing side of things.

ALSO READ  Maximising Your Film's Reach with Social Media Marketing

It’s not enough that your agency knows what your business sells. They need to know exactly how your company works as well. This is especially important to the search and ad teams whose job it is to target content specifically. So give the agency a walk-through at the very beginning of your relationships. This will give them a better idea of how to communicate with your customers.

engage google ppc agency ad

Be Open to Feedback

Luckily, a large part of managing your digital marketing agency is being open to what feedback that they offer about your business. Believe it or not, your agency can teach you a lot about your business. Sure, you may have a certain idea about the way you want your campaign and marketing strategy to go, but your agency will be able to offer you an outside perspective and invaluable suggestions. Sometimes this could mean suggesting that you position your business in a new way. It may also mean suggesting that your business creates a new message for your services and products.

For example, if your digital marketing agency specialises in SEO, then they can advise you on how all of your major competitors are performing. They can also give you an idea of what can do in order to gain your edge. Those that specialise in advertising may be able to guide you on what will and won’t work with your ad spend. So be open to the idea that their expertise may extend beyond their main specialty and that this may be useful to your campaign.

Ask For Reports

A crucial part of measuring your success is monitoring the data and metrics. And this means that your digital marketing agency should be able to offer reports. These reports should ideally include all of the most basic metrics plus those that you have expressed specific interest in. In other words, the report should outline how your goals are being met and what steps that your agency has and is taking to achieve them.

So make sure that you ask your digital marketing agency for a report. Make sure that there are specific time frames set so that you can review the progress being made. The best part about monitoring your reports is that it allows you to re-prioritise and reevaluate things.

ALSO READ  Optimise Conversions: How To Do It at Checkout on your Ecommerce Site

The best Singapore digital marketing company knows the importance of taking accountability. This is why many of them offer real-time reports for their clients. They know that you need to know where your ad dollars are going. They understand the fact that you KPIs need to be formally acknowledged.


It’s no secret, it can be a challenge to form the best team for your business. This is especially the case if you are new to the idea of marketing your Singapore business online. However, if you have managed to find the right firm but are still clueless as to how to best manage them, then the above tips can ensure that you have as few hiccups as possible.

Ultimately, your goal should be to build a strong relationship with the company. Make sure that you always know which individuals in the organisation are directly responsible for the success of your campaigns. Ensure that your goals are properly aligned. Let them know what your idea of success is. Be completely transparent about all of your business practices and marketing activities–whether online or offline. Be open to feedback. You should also hold them accountable and ask for reports.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …


The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …


What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …


15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

10 Ways to Improve Your E-Commerce SEO

If you want to grow your e-commerce business, you’ve probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can

Other Similar Articles