You can’t just build a website and expect consumers to flock to it. Over the last decade, search engine optimisation has become a necessity, not an option. This is especially the case if you own a new Singapore website and are interested in experiencing the benefits of organic search.
Developing an expert-like, thorough devised websites is not a guarantee for your website to get more traffic or broaden your target market. The entire secret of a relatable website lies in the high premium a website owner places on search engine optimisation. Search engine optimisation is the methods employed to increase a webpage’s prominence on the internet and consequently, the website’s rating on search engines.
However, interestingly enough, there are still a lot of Singapore businesses, both large and small, who put very little time and effort into their SEO strategy. What this means is that you can actually beat out your competition if your website is well-optimised. We’ve created a checklist to make your job easier. In fact, you can address many of the elements mentioned right now. Let’s discuss them in terms of technical, on-page, and external.
SEO is an integral aspect of any business’ online existence. The ability to employ SEO well ensures your website has unlimited traffic while at the same time consolidating your search engine. By improving these two aspects of your website, you are positioning your webpage to be popular regarding the specific business you have specialised on. With advancement in technology all over the world, especially in Singapore and, its aim to make itself a digital hub has seen a rise in digital marketing as a go-to in case an individual wants to advertise a particular product. Thus, business owners should employ these criteria to ensure their websites are SEO friendly for the customers.
When most people think of SEO, one of the first things that tend to come to mind is content and ranking. However, before you can focus on the content and ranking in the search engines, you need to make sure that your website can be both indexed and crawled. And this happens to fall under the category of technical SEO.
First, there are a few things that you need to tie into your site. Link your site to Google Analytics, Bing Webmaster Tools, Google Search Console, and Google Tag Manager. The benefit of each of these tools is that they offer excellent diagnostic information and data. And this can be of great help along the way.
This XML Sitemap acts as a table of contents for your site. In fact, your sitemap file is how you can “submit” your pages to all of the search engines. Most platforms have maps built in or at least have plugins and add-ons which can help you to create a dynamic sitemap that can stay in sync with the pages of the site. Ideally, you should at least have a map that is static.
The robots.txt file offers instructions to the search engines on which of your site pages should not be indexed. This can be helpful because by default, the search engines look at all of your content. Even if you have no plans to restrict the search engines from indexing pages on your website, you still need to make sure that this file is accurate, that it validates in Bing Webmaster Tools and Google Search Console, and that it doesn’t accidentally block any of your important content.
You may own more than just your primary domain name. In this case, you need to make sure that you know what each of your additional names are doing. The only exception is if they are parked and not being used. If your domain names redirect to your site, then make sure that they 301 redirect to the site rather than mirror it or 302 redirect. This can help cut down on any confusion or duplicate content.
It’s a good idea to build hierarchy and structure into the navigation of your site. In fact, the more hierarchy and structure, the better. This helps to benefit users as well as the search engines because your content will be well-organised. Try to get your directory structure and your URLs to match your literal page as well as the file structure of your content. By mapping out your website in this way, will be forced to prioritise your site, and how you would like to funnel your users through it.
With each passing day, there are more and more stats that stress the importance of speed. This is especially the case when it comes to how it relates to bounce rates. People are spending less and less time on websites before they leave. And that’s why speed is such a big factor in Google’s ranking system.
Most Singapore business owners understand the importance of their website being mobile-friendly. However, many fail to test their website by Google’s standards. More specifically, they don’t use Google’s mobile-friendly test. So make sure that you pay attention to user experience and quality assurance so that you know that your website works seamlessly on any device.
You should always create a custom 404 page which contains helpful information. You never want to lose a visitor due to a default error page coming up. Your 404 page should include links, search functionality, as well as contact options.
Just as is the case with site speeds and mobile-friendliness, site security is also a crucial factor. If your site is not under an SSL, then you risk losing users before they even have a chance to see your site. And that’s because a security warning in Chrome, as well as other browsers, will pop up. So if you want to gain your audience’s trust, then implement an SSL certification on the site.
Plugins, Extensions, or Add-ons
If you are using a content management system, then there is a good chance that you’re already using plugins or code extensions. Most platforms offer tools that you can add to your website which can help provide more control over your SEO and analytics. Just make sure that the plugins you choose are trusted and offer the maximum amount of control and functionality.
You may find that you have outdated SEO tactics on your previous website. Or perhaps there are legitimate reasons for your having duplicate content on your old site. It’s important that you are aware of all issues before you start working on your on-page SEO optimisation. Consider using a canonical strategy.
You can’t just optimise single parts of your website anymore. The search engines are now concerned with context. And this means that you have to think beyond keywords, meta tags, and body copy. You should instead use every on-page element to build context. Think about how each page relates to the other.
Topics & Keywords
In order to properly build context, you need to know what you’re building it for. You need to invest time into doing keyword research or broader research on your specific target audience. Which topics and phrases will the audience use in order to locate your site? You can find this information with the use of SEO tools. Once you have found your list of keywords, drill them down into individual words so that you can apply them within your website architecture.
The best way to show relevance is with content. The less content your site has, the more difficult it will be to compete with sites that have more. This isn’t to say that more content is always better. The key is to ensure that you have a lot of quality content on your site. Create content that resonates with your audience and clearly demonstrates your strengths to the search engine. Stay away from outdated tactics that could have a negative effect on user experience, such as keyword stuffing.
Though the URL is the first element of your page, it often one that is the most overlooked by Singapore businesses. While your URL can be indexed no matter what it looks like, However, you should think of your URL is an opportunity to give your page context and tell users and the search engines what it’s all about. Customise your URLs.
While the title tag won’t do much for you, it needs to be relevant and unique to each page. Make sure that you are familiar with the best practices when it comes to the length and keywords. Create tags that are relevant to the topic of your page.
Just as is the case with title tags, meta descriptions need to be relevant. They should be unique to each page. The key is to make it helpful to the user. Ideally, it should contain keywords that are relevant to the content and add context to the page.
There is great debate when it comes to how important heading tags are to SEO. However, again, the goal is to make sure that every element works together to add context to your page. Just make sure that you use your headings tags in an organised fashion. Include relevant keywords.
Body copy is one of the most important factors in on-page optimisation because it is the largest body of indexable content. While there is no longer any formula for keyword placement, Singapore businesses should still make sure that they focus on the use of keywords. They need to make sure that they create context and tie the page together. However, you should never obsess over the number of times that you use a certain keyword. Just make sure that the content flows naturally.
Image Alt Attributes
One mistake that a lot of Singapore websites tend to make is that they don’t include alt text. And this is unfortunate because alt text helps the search engines understand what images are all about. This is a great place to insert your keywords. Keep in mind that a portion of your audience may be using a screen reader which means they need as much accessibility as possible.
Though structured data isn’t a direct ranking factor, Schema.org markup is still a huge part of building context. By using a structured data markup for your content can give the search engines an idea of which category or segment your subject matter falls under. In some cases, your website platform may not have an easy way to add this information and it may be a huge line item in terms of time or cost. In this case, you could put it towards the back of the line behind all of the items that are noted above. Just remember to keep in on your radar.
When we say external factors, we are referring to things that are beyond your control on your website. These things may not necessarily fall into the checklist but SEO is about more than indexing and on-page optimisation. You see, while on-page factors can help you to build relevance and trust, external factors can help you to build authority and status which further helps to validate your website and your role as an expert.
Inbound links, also referred to as backlinks, to your site from authoritative and credible websites can play a significant role in search engine optimisation. Unlinked brand mentions, also referred to as citations, are also important because they show you exactly how much your site is being talked about online. This is why it’s essential that you focus on creating content that people will naturally like linking to. So build relationships within your industry. Obtain accreditation. Avoid paying for links as this violates the guidelines of the search engines.
Do you own a brick and mortar business in Singapore? Well, you can make use of local directories as well as search site citations. You need to claim and own your listing, because this helps to protect your brand at the most basic level. Make sure that your name, address, and phone number, or NAP, are all accurate and consistent across each and every directory.
Another key to enhancing your SEO is to use social media. This may not impact your rankings directly, but having active social media accounts can help with engagement. It will also help you to better understand the needs of your audience and the strategies of your competition.
What simplicity of your web design achieves for your website
Ensuring your website is concise and clear in the information it relays is essential for attracting and maintaining leads for your website. Web users do not have the luxury to linger for long on your website because they are busy people, and hence their use of your website to acquire a product, rather than visit the physical location of your business. Should they fail to get what they are searching for on your site, they migrate to another website that provides the necessary product or services, with simple semantics and processes. A website that loads slowly to open due to overcrowding with whistles could irritate a user to the extent that they leave without getting the gist of your webpage.
Therefore, the design of a website matters because the first impression of your website is what either makes or break a client’s relationship with your website.
How to make your website customer-friendly by optimising keywords
Category pages are vital for a digital marketing platform because they take precedence over your pages. It is critical to optimize your category page over specific product pages, to limit competition for the keyword. To navigate around this obstacle, it is vital to optimize particular sites with distinct design and to conjoin them with your product page.
The category page can rate for the specific product while the merchandise site rates specific aspects of the product, including the specs and the cost of a variety of products listed on a page.
What Publishing Unique Contents Achieves for Your Website
Search engines gravitate toward rare materials. Rare content is easy to associate with because they provide new and up to date information that provides the latest information concerning a product of interest. It is vital to develop your subject matter while employing the proficiency you possess on your product. Thorough development of your website allows offering more insight into your product.
Employing the help of expert writers to generate web content for your website also provides an excellent opportunity for your site to be designed using specialist insight and skills. It allows you to center on your content, making it more significant to the end users.
How Backlinks Are Building Blocks for Quality SEO
Backlinks or Inbound Links are connections that are aimed towards your site. The quantity and quality of backlinks presented on your website is a hint of the prominence of your website. Inbound links are essential for SEO because they will rank some sites higher because of their excellent backlinks on the website necessary in displaying information for searches.
Search engines rate the substance of a website to discern the quality of a backlink. When a link leads to your site from other web pages, containing info relevant to your website, the backlink is classified as significant to your site, while those with irrelevant info, are regarded as immaterial to the search.
How to Make A Website Mobile Phone Capable
The advance in technology in this century has also seen an equal advancement in the manufacturing of mobile phone and improved their accessibility. It is not like in yesteryears, where to access a mobile phone, you had to travel several kilometres to a neighbour to acquire a mobile phone, and several more kilometres to get an internet connection.
The accessibility of mobile phones has made them a critical part in digital marketing in Singapore and everywhere on the globe. The importance of search engine optimisation is unprecedented. Therefore, there is a regulation by webmasters to make your website mobile-phone friendly because it is the mode which is predominantly used to buy products online. Making your website mobile friendly enable you to reach the broad base of mobile phone users and shoppers.
How Image Optimisation Makes Your Website SEO Friendly
Image SEO is not seen by search engine providers. Thus, it must get reinforced through texts for full optimisation. Optimisation, in this case, is done both for the website and for the client. This because some clients depend on images alone to direct them to the most appropriate site. To advance the image presented on the internet for your website, you require the image to have a title that aptly defines the image. Employ alt text that is legible and links your image to Twitter Cards so that your image is accessible on the social share to enhance your presence on social media.
How Pre-Testing Your Website Makes Your Website Friendly
Before a website gets launched, it is paramount to implore friends or colleagues to give it a test ride to determine its suitability for the use you intended for it. It is not easy to revise your work because you may not discern wrongs on your site. Thus, it is essential to employ the help of friends or colleagues to assist you to edit your website.
In a nutshell, an SEO friendly website is a vital cog for fuelling unassailable online presence for your merchandise and ensuring your business is on another level. Singapore businesses have been afforded the opportunity to optimise their web pages, and if executed properly to fit your specific business, it is possible to usurp your competition.
It’s no secret, optimising your site is not something that can be quickly done. And in most cases, it’s not an easy task. It’s something that has to be done consistently and over an extended course of time. But every Singapore business has to start somewhere. By mastering technical SEO, on-page SEO, and external factors, you can ensure the online success of your business.