How to Make Sure That Your Email marketing Gives the Right Impression

great tips for email marketing in singapore

Email marketing is one of the superior ways of increasing your sales in Singapore. The target audience most likely receives an avalanche of similar emails from companies on a daily basis. You have to make sure that your stands out from the crowd and give the right impression to achieve your sales objective.

Here are tips on how to make sure that your email gives the right impression.

Incomplete Thoughts

There is a thin line between being terse and concise. Make sure that your email is as compact and relevant to the target audience as possible. If you often get a many exposition emails after sending out an email, there is a high chance that it was incomplete and needs more context and composition.

Unprofessional Cc Habits

Sending out an email to thousands of people without think about the relevancy of the message will paint a negative image of your brand to the recipients. In most organizations, overuse of Cc is considered a sign of trying to conceal your tracks through over-inclusion. Make sure that you send emails to the right audience to avoid compromising the credibility and reputation of your business.

Lengthy Emails

Most of the recipients will not have time to read the entire email. They will skim through and take note of the main points before moving on to the next email in their inbox. While the email context is crucial to your campaign, keep in mind that the main agenda of the email is inevitably a subset of every fact or message that you would want to tell them. Scientific research shows that the adult attention span is 8 seconds; make every moment count by getting straight to the point as quickly as possible.

Bonus Tip

You definitely want the recipients to respond to your email or at least visit your website to get more information about your business. One of the sure-fire ways of making sure that they digest your message and take action on it is by making is easy for them to do so.

Get expert tips from Singapore’s top digital marketing agency: MediaOne Busines Group by calling 6789 9852 today!


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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