How To Make More Money In Singapore with Digital Marketing

Singapore entrepreneurs can make more money with a career in digital marketing.

It’s projected that by 2020 a huge portion of the population will be working online. In fact, according to TodayOnline, in 2017 Southeast Asia’s internet economy had reached $67.6 billion. This rise is mainly due to the development of online businesses–specifically small and medium e-commerce businesses. And it’s expected to reach $200 billion by 2025.


This presents a golden opportunity for those who are interested in increasing their income. They can easily create their own careers online. The best part about online jobs is that usually, the sky’s the limit when it comes to income. This is especially the case if you work in the field of digital marketing. If you’re interested in what you can do to earn more money, then take a look at the list of online digital marketing jobs.




If you are someone who is interested in an online career and are good with words, then you could always consider becoming a copywriter. These individuals are responsible for grabbing the attention of the audience and promoting services and products. They may create blog posts, print ads, catalog descriptions or even television commercials. Copywriters usually work with advertising agencies. However, in many cases, they are freelancers and work with various types of clients from day to day. This means that there is a great earning potential.




Copywriters have three major responsibilities. They are responsible for researching. They must learn as much about the product, service, business, or topic as possible. This often includes product testing, meeting with their clients, conducting market research with focus groups and experimenting with different forms of media. Another responsibility is writing.


They must create content that engages the audience and supplies the reader with valuable information. The last responsibility is editing and proofreading. Copywriters must be able to proofread and edit information and give feedback on what has been written.


Content Marketing Manager


While the copywriter is responsible for creating content that is valuable, the content marketing manager is responsible for making sure that the content is seen by as many people as possible. Sure, they may create copy, but they are ultimately in charge of strategy and implementation.




The content marketing manager has three major responsibilities. They’re responsible for identifying the audience. They must understand what the audience prefers as well as what they need. Another responsibility is creating a marketing plan. Finally, content marketers are expected to be up to date with all of the latest trends. This includes knowing what form of content is the most popular at the moment.

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Social Media Marketer


If you enjoy the ins and outs of social media, then you may be interested in becoming a social media marketer. This individual helps to generate traffic, leads, and sales by boosting their client’s reputation on all of their social media platforms. Social media marketers often work in hand and hand with the content marketing manager.




Social media marketers have three key responsibilities. They are responsible for creating a regular posting schedule. This helps to keep followers’ attention and captivates the audience. Another key responsibility is to manage postings by using the proper tools. The social media marketer is also responsible for promoting the content on social media platforms.


Search Engine Marketer


Perhaps you are interested in advertising. Search engine marketing, or SEM, is the process of using the search engines as a means of advertising. Search engine marketers help businesses increase revenue and traffic by using pay per click, or PPC ads. They write ad copy that compels the user to click and make a purchase.




Search engine marketers have three major roles. They are responsible for testing and analysing data so that they can identify trends and secure a return on investment. Another responsibility is tracking and reporting their PPC campaign results to their clients. Finally, search engine marketers are expected to manage campaign spending, ensuring that the company stays on budget and has an estimate all of the monthly costs.


Search Engine Optimiser


While a search engine marketer is responsible for paid advertising, a search engine optimiser, or SEO, is responsible for unpaid advertising. Their job is to focus on earning organic traffic for businesses. And they do this with the use of keywords and their technical expertise.




SEO’s have three major responsibilities. They are responsible for reviewing client websites to identify what changes need to be made in order to improve rankings. Another responsibility is analyzing keywords as well as SEO techniques that are being used by the client’s competitors. SEO’s also have a responsibility to keep up with all of the changes in the search engines.




Are you the type of person who enjoys testing different methods to find out which works best? Well, you may be interested in becoming a conversion rate optimisation specialist, also known as a CRO. CRO’s are expected to provide insights to their clients about how they can increase their conversion rates. This includes suggesting that changes be made to the web design, content, or ad copy.

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CRO’s have two key responsibilities. They are responsible for analytics.They use this information in order to develop hypotheses and execute a planned marketing strategy. They are also responsible for creating reports. Not only should the CRO be up-to-date on the changes that are occurring, but so should the client.  


Digital Marketing Manager


Perhaps you are someone who would like to oversee all of the areas of digital marketing, including copywriting, content marketing, social media marketing, search engine marketing, search engine optimisation, and conversion rate optimisation. In this case, you would likely enjoy working as a digital marketing manager. This individual is responsible for implementing and managing the entire campaign. And their main focus is brand awareness.




Digital marketing managers have a large range of responsibilities. They are expected to devise strategies that will drive more traffic to the website. They are to track conversion rates and ensure that improvements are being made. They are expected to ensure that the website’s usability is optimal. They are also responsible for conducting customer research and examine the market conditions.




While you could attend the university and work towards a specialised degree, you could always fast track your progress by taking a digital marketing course. Many online marketers find that hands-on experience is the best teacher. And luckily, there are a lot of courses that you can choose from and several different specialisations.


The key is to get your information from a reputable digital marketing agency. For example, MediaOne offers tailor-made courses geared specifically towards beginners who want to be able to either start their own projects or work with clients.This course focuses on SEO, social media marketing and search engine marketing.




There are several ways to earn more money in Singapore. However, from the way technology is evolving its clear that online jobs are here to stay. By becoming a digital marketer, you can position yourself as an expert and will be able to demand the salary that you want.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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