Google AdSense has long been a cornerstone for online content creators, enabling them to monetise their platforms by displaying targeted advertisements. Since its launch, Google AdSense has evolved significantly, offering a range of tools and ad formats to cater to diverse audiences across blogs, websites, and video platforms.
In 2025, the digital landscape continues to shift rapidly, driven by advances in AI, mobile technology, and changing consumer preferences.
In this article, we’ll guide you through implementing these changes and continuing to make money on Google AdSense in 2025.
Key Takeaways:
- Despite the evolving digital landscape, Google AdSense remains a key monetisation tool. It offers various ad formats and broad adaptability for content creators, including bloggers, video publishers, and e-commerce platforms.
- With mobile traffic dominating the digital space, optimising your website for mobile users—using responsive design and mobile-friendly ad placements—is crucial for maximising Google AdSense earnings.
- AI tools like Google Analytics 4 offer deeper insights into user behaviour. They enable more accurate ad targeting, placement, and content personalisation to improve revenue.
- High-quality, niche-specific content is vital. Engaging, well-researched articles and avoiding excessive ads lead to better user engagement and increased Google AdSense revenue.
- Adapting to innovations like cookie-less advertising, Progressive Web Apps (PWAs), and Augmented Reality (AR) ads will be essential for future-proofing your Google AdSense strategy and staying competitive in the digital advertising landscape.
Is Google AdSense Still Relevant Today?
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Google AdSense continues to be a versatile monetisation platform in 2025, attracting diverse users. Its accessibility and adaptability to various content formats make it a go-to choice for many individuals and organisations seeking to generate revenue through digital advertising.
These statistics prove that Google AdSense is still widely used today:
- The global digital advertising market is expected to exceed $630 billion in 2024, reflecting continued growth despite economic fluctuations.
- Mobile devices are leading digital traffic, with mobile ad spending projected to account for more than 70% of all digital ad expenditures in 2024.
- Over 80% of digital display ad spending will be transacted programmatically in 2024.
Here is a list of people who continue to use the monetisation platform and how they make money on Google AdSense:
| Who Uses Google AdSense? | Why Do They Use Google AdSense to Earn? |
| Content Creators and Bloggers |
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| Video Publishers Outside YouTube |
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| App and Software Developers |
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| e-Commerce and Affiliate Marketers |
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| Educational and Informational Platforms |
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| Small Business Owners |
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| Emerging Markets and Regional Creators |
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How to Use Google AdSense in 2025
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As digital landscapes evolve, Google AdSense remains a popular and effective monetisation tool for content creators, bloggers, and website owners. However, succeeding with Google AdSense in 2025 demands more than just embedding ads on your site—it requires strategic planning, adapting to trends like mobile-first audiences, and leveraging new technologies such as AI-driven content creation.
This year, the emphasis is on quality over quantity. Websites that deliver valuable, user-focused content see better engagement and higher ad revenues. Additionally, staying informed about Google’s policies and updates ensures your AdSense strategy remains compliant and competitive.
Whether you’re optimising for mobile, exploring niche opportunities, or using advanced analytics for better targeting, there’s no shortage of ways to maximise your Google AdSense earnings in 2025.
Here are some of the best practices to follow to make money on Google AdSense:
Focus on Quality Content
- High-quality, niche-specific content remains critical.
- Sites with well-researched, engaging, and relevant articles attract more visitors, which increases ad impressions and clicks.
- To maintain a positive user experience, avoid overloading your website with ads. This can harm engagement and Google AdSense revenue.
Leverage Mobile Optimisation
- With most users accessing websites via mobile devices, ensure your website is mobile-friendly.
- Use responsive design and optimise ad placements for smaller screens. Google AdSense’s mobile-responsive ad units can help maximise earnings from mobile traffic, which continues to dominate web usage trends.
Experiment with Ad Formats and Placements
- Test various ad formats, such as display, in-article, and matched content ads. Experiment with placements, ensuring ads are visible but not intrusive.
- Regular A/B testing helps identify configurations that yield the best results.
Utilise AI and Automation
- AI-driven tools such as ChatGPT can help generate content for niche blogs while adhering to Google AdSense guidelines.
- Automation tools also optimise ad placement and revenue strategies, saving time and improving efficiency.
Combat Ad Blocking
- With ad blockers reducing visibility, consider using tools that politely ask users to turn off their blockers or allow your site.
- Many users respond positively to well-crafted requests, increasing your ad views.
Diversify Monetisation Strategies
- While Google AdSense is practical, avoid relying solely on it. Combine it with affiliate marketing, sponsored content, or selling digital products to diversify your income streams. This approach reduces risk and stabilises revenue over time.
Adopting these strategies ensures your website thrives in the competitive digital space while optimising your Google AdSense earnings.
Leveraging AI for Smarter Monetisation
As technology evolves, AI has become a powerful tool for optimising online monetisation strategies. For website owners and content creators using Google AdSense, AI offers the potential to significantly enhance revenue by improving ad targeting, placement, and content strategies.
Here’s how AI can be leveraged for more innovative monetisation in 2025:
AI-Driven Analytics: Predicting User Behaviour for Optimised Ad Placement
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AI-powered tools are transforming how digital marketers understand user behaviour. Machine learning algorithms can analyse vast amounts of data from your website, including user interactions, click patterns, and navigation paths, to predict trends and offer insights into what types of ads will perform best for different segments of your audience.
For instance, tools like Google Analytics 4 (GA4) incorporate AI to enhance data analysis, providing more accurate insights into user preferences and behaviour. These predictive capabilities allow you to optimise ad placements and formats in real time, ensuring that ads are placed in high-traffic areas and tailored to user interests.
As a result, the likelihood of users interacting with your ads increases, leading to higher click-through rates (CTR) and ad impressions—two vital factors for maximising your Google AdSense revenue.
Moreover, AI can help identify which pages on your site are underperforming regarding ad revenue. By analysing metrics such as bounce rates and time on page, AI can suggest changes to content or ad placements, ensuring that users are exposed to ads most effectively.
For example, a blog post on a popular topic might benefit from display ads placed in the middle or at the end of the content, where engagement is typically highest.
Content Personalisation: Tailoring Content to Complement Ads
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In content personalisation, AI enhances user experience and drives Google AdSense revenue. AI algorithms can analyse user data to customise the content displayed on your site, ensuring that it resonates with individual visitors and aligns with their preferences.
Personalised content increases user engagement by making the experience more relevant and appealing. This, in turn, keeps visitors on your site for more extended periods, boosting opportunities for ad impressions.
For example, AI can suggest related articles or products to users based on browsing history or preferences, keeping them engaged with the site. If your site includes affiliate links or in-article ads, AI can optimise these links to match the user’s specific interests, increasing the chances of conversions or clicks.
Personalising content can also enhance the effectiveness of your ad units. For example, users who frequently read travel articles might be shown travel-related ads more regularly, increasing the relevance of the ads and the likelihood that they will engage with them.
AI and Ad Formats: Delivering the Right Ads at the Right Time
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In 2025, AI will also improve how ads are delivered across different platforms and devices. AI can detect the best time to display specific ads based on the user’s browsing history, time of day, or even their device. This dynamic ad placement ensures that users are exposed to relevant ads when they are most likely to engage, further boosting revenue potential.
For mobile websites, where user behaviour and screen size vary significantly, AI can adjust the ad format to match the best-performing types for mobile users. Whether it’s responsive ads that resize for different devices or interstitial ads that only appear during specific interactions, AI can help ensure that the ad experience is tailored for maximum performance.
AI for Enhanced A/B Testing
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While an effective strategy in its own right, A/B testing can be significantly enhanced with AI. AI can rapidly determine the most effective combinations of ad formats, placements, and content types by automating the testing process and continuously learning from results. This eliminates the need for constant manual adjustments and allows for real-time optimisations that drive higher performance.
AI tools, such as Google Optimize and Optimizely, allow website owners to experiment with different combinations of content, ads, and layouts. AI can instantly recognise the most effective configurations, providing clear insights that can be directly implemented to improve revenue.
The Future of AI in Google AdSense Monetisation
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AI’s role in digital monetisation will only continue to grow. By 2025, we can expect even more sophisticated AI tools to help website owners optimise their Google AdSense strategies.
Machine learning models will become more accurate in predicting user behaviour, and automated content personalisation will become even more seamless, allowing for highly individualised ad experiences.
Other changes to prepare for include:
Cookie-Less Advertising: Embracing First-Party Data
With the phasing out of third-party cookies, which has been accelerated by data privacy regulations like GDPR and CCPA, digital advertisers face the challenge of maintaining targeted ad performance without relying on invasive tracking methods.
As cookies become obsolete, focusing on first-party data will become crucial for sustained success. First-party data is information collected directly from your users, such as email subscriptions, user accounts, and site interactions.
By incentivising users to sign up for newsletters or create accounts, you build a more personal relationship with your audience and collect valuable insights into their preferences and behaviours.
This data can be leveraged to create more targeted and relevant ad campaigns, leading to higher CTR and conversion rates on your ads.
To adapt to this change, ensure that your website or platform has robust data collection methods, including sign-up forms, surveys, or feedback options. By creating an engaging and trustworthy environment where users feel comfortable sharing their information, you can maintain the precision of ad targeting without needing third-party cookies.
Additionally, Google AdSense provides tools that can help optimise ads based on first-party data. Combining this with Google Analytics lets you track visitor behaviour and tailor your content and ads to specific segments, improving user experience and ad performance​.
Progressive Web Apps: Monetising Interactive Apps Seamlessly
Progressive Web Apps (PWAs) combine the best aspects of websites and mobile apps, offering users an app-like experience through the browser. PWAs load quickly, work offline and provide push notifications, making them an excellent tool for engaging audiences on desktop and mobile platforms.
If you are a publisher with a PWA—a tool, game, or interactive service—you can seamlessly integrate Google AdSense to monetise your app’s traffic. AdSense offers responsive ad units that adapt to different screen sizes, making them ideal for PWAs that display ads across various devices.
To optimise Google AdSense within your PWA, it’s essential to ensure that ads are non-intrusive and do not hinder the app’s performance. Use responsive, in-line ad formats that complement the user interface and experience. This means placing ads in naturally visible areas during user interaction without disrupting the app’s core functionality.
Additionally, PWAs can use push notifications to re-engage users, which can be a powerful tool for promoting ads. By encouraging users to return to your app through these notifications, you can increase impressions and, in turn, AdSense revenue​.
Augmented Reality Ads: The Future of e-Commerce and Interactive Platforms
Augmented Reality (AR) is quickly becoming a key component of digital advertising, especially in e-commerce and interactive content. AR ads enable users to interact with products or experiences in an immersive and engaging way, leading to higher engagement rates and more significant ad impressions.
For example, in e-commerce, AR allows users to visualise how products would look in their homes or on their bodies. This has been proven to increase conversion rates and drive sales. Integrating AR ad formats could offer advertisers a new way to showcase their products if they run an e-commerce website or platform.
As AR becomes more widely used across various platforms, keeping an eye on its potential for Google AdSense monetisation is essential. Google is already exploring AR ad formats, which will likely grow in sophistication in the coming years. By being an early adopter of AR ads, you can tap into this innovative format, which could lead to increased engagement and higher earnings.
To prepare for AR advertising, consider how your platform can integrate AR elements, such as product demos, interactive 360-degree views, or other immersive experiences. If you have an app or platform that supports AR, you can partner with Google to integrate AR ad units that blend seamlessly into your users’ interactions.
How to Make Money on Google AdSense in 2025
As AI technologies evolve, Google AdSense users must stay ahead of trends and adopt these more competent monetisation practices to remain competitive in the ever-changing digital landscape. Those who embrace AI-driven analytics and content personalisation will be better positioned to maximise their AdSense earnings while providing a superior user experience.
By leveraging AI, you can optimise ad placements, improve content engagement, and personalise the user experience, all of which will contribute to more effective monetisation in 2025. Call us today to learn how we can help set up monetisation on your website.
Frequently Asked Questions
How do I start earning with Google AdSense in 2025?
To start earning with Google AdSense in 2025, you need a content-rich website or platform that complies with Google’s policies. Apply for an Google AdSense account, place ad units strategically, and focus on delivering quality content tailored to your audience. Ensure your site is mobile-friendly and integrates the latest ad formats for optimal results.
What role does AI play in increasing Google AdSense earnings?
AI is transformative for Google AdSense users, enabling better ad targeting and personalised content. AI-driven tools like Google Analytics 4 analyse user behaviour and optimise ad placement, ensuring maximum relevance and engagement. These insights enhance click-through rates and revenue potential by delivering ads to the right audience.
How can mobile optimisation impact my Google AdSense revenue?
Mobile optimisation is crucial, as most internet users access websites via mobile devices. A mobile-friendly site with responsive ad units ensures that ads display correctly and attract user interaction. This approach improves user experience and increases ad impressions and click-through rates, leading to higher earnings.
What is cookie-less advertising, and how can I adapt?
Cookie-less advertising refers to strategies that do not rely on third-party cookies and align with privacy regulations. To adapt, focus on first-party data collection through email sign-ups and user accounts. Google AdSense provides tools to leverage this data for precise ad targeting, maintaining performance in a privacy-focused era.
Can I monetise new platforms like Progressive Web Apps with Google AdSense?
Yes, Progressive Web Apps (PWAs) are increasingly popular and can be monetised with Google AdSense. PWAs provide a seamless, app-like experience through browsers. You can generate revenue by integrating responsive AdSense ad units into PWAs without compromising performance or user experience.
