If you’re interested in a career that offers a continuous stream of new projects and clients, then you may love the job of a freelance Singapore marketer. In this capacity, you will play a role in helping companies grow. And if you succeed, it results in revenue for all parties involved. But how can you get your new online marketing company off the ground? In this article, we’ll discuss how you can choose your niche, tips for creating a brand, strategies for generating business, and how you should go about remaining consistent. Here’s how you can make a living as a freelance marketer in Singapore.
Tackling the Basics
In terms of business basics, you should approach the career of a freelance marketer as you would any other. This means you should first evaluate all of your strengths and weaknesses. You need to determine who your target audience is. Calculate all costs for start-up. Figure out the exact scope of your services and products. Create goals as well as milestones. Also, develop a solid marketing plan.
Knowing Your Stuff
If you’re interested in making a living as a freelance Singapore marketer, then you have to be familiar with marketing. This may seem obvious, but you would be surprised to learn the number of business owners who jump into this field without knowing the most basic principles. You should be familiar with branding, targeting, audience engagement, sales, advertising, communication, messaging, and follow-ups.
Step 1: Choosing a Specific Niche
Now that all of the basics are out of the way, you need to choose a niche. Maybe you have already chosen the size of the business that you would like to work with. Perhaps you are willing to work with anyone who hires you. The problem is, these niches are not specific enough. You need to make sure that they have been completely narrowed down. More specifically, you need to market your services to one person.
Why is this? Well, when you tailor all of your services and products down to the needs of a specific person, then you will be able to do the best job possible. And this means that you will be considered an expert and ultimately attract more people. So put names and numbers to your target audience. How big is the company? How many employees do they have? How much revenue do they bring in? What industry do they work in?
Step 2: Create Memorable Branding
Now that you are certain about who you will be targeting, it’s time to create your brand identity. It needs to effectively communicate your attitude, skills, and specialisation. If you are able to align your messaging and delivery with what customers need to hear in order to make the most informed decision, then you will have an endless list of clients.
The best way to develop a brand is by having a vision and value statement that are very clear. You then make sure that they are reflected in every area of your marketing – from your ads to your customer service. Always remember the qualities that your audience responds best to. For instance, are they mostly interested in clients that are technologically savvy? Is there first priority to do business with someone is trustworthy and reliable? These are things that you should remember. Branding is a combination of art and science so it may take time to figure out.
Step 3: The Irresistible Free Offer
Now that you have managed to attract your first potential client, you need to get their attention. And this can be done by your getting them to volunteer to learn more. How can this be done? It’s simple. You make them a free offer. Ideally, this offer should include information that they are interested in. It should provide real value.
The key is to only market to those who are ready for your services. Ultimately, your offer should pre-qualify your potential clients. So don’t give away your process or system because this will make them feel as if they don’t need your help. Instead, create your own opportunities. For instance, Singapore realtors may give away free ebooks with tips for selling your home. When someone downloads the book, this tells the realtor that the person wants to sell their home.
Step 4: Closing Sales and Growing Your Business
Once you have generated leads and you have their attention, it’s important that you close the sale. And the best way to do this is to keep them happy. Here a couple of things you should keep in mind.
First, you need to charge the customers appropriately. Most new freelancers tend to have problems in this area because it’s very tempting to charge competitive prices. However, this usually results in your being underpaid. So the most appropriate solution is to charge what your online marketing services and packages are worth to the customer, not the other way around. You should also consider your expenses, desired profit, and taxes.
You should also focus on sealing the deal. When you have figured out how and what you will charge for your services, you need to communicate the value in what you’re offering. You need to protect the sale by nurturing your relationship so that it can lead to more sales. Ultimately, you need to make sure that you and the client are a good fit. This is especially the case when it comes to their needs and expectations and the value that you are offering.
Step 5: Getting Help When Needed
It doesn’t matter how well-organised you are or how thoroughly you plan, there is always something that could go wrong. And this often leads to your having to try again. What’s important to remember is that growing a business that is successful doesn’t always happen on the first attempt. In many cases, you will only be successful after you have learned the right way of doing things, which means getting it wrong first. The key is to pay close attention to which elements actually work and which fell through. So keep detailed records of winning techniques and then adjust them to suit your style.
You may also speed up the process by following the advice of experienced mentors. They can be a sounding board for your idea. They can offer great feedback and honest criticism. They can give you advice on different aspects of running your business. They can also give you encouragement and an honest, outsider’s point of view.
Think about the things that you want and need in a mentor. Then look around for an individual who fits this criterion. They may not have everything on your list, but as long as they have skills that complement yours, then they can help. Search through your personal network and ask if anyone make an introduction. Just make sure they are not the main competitor. You can always hire a mentor as well. Many coaches and consultants are on a mission to help businesses get their start.
You can make a great living as a freelance Singapore marketer. However, you need to make sure that you are familiar with the business marketing industry, that you have all of the business basics taken care of, and that you know how to build a great brand and solid relationships. With each project, you will find that you learn more and more.