The Singapore digital market is very competitive as new competition access the market to boost their business interests and invest in business ventures.
Investment on sound Maintain Website services to make your site SEO compliant ensures your business brand expand to markets it had not accessed and offers you the opportunity to improve the quality of products and services. This article looks at various methods of maintaining your website to ensure it is SEO friendly for enhanced penetration in your market of choice when the website achieves broad online visibility.
To simplify your work, the tasks are categorised according to frequency of maintenance for easy compliance with the schedules.
Yearly Maintain Website Tips
Undertake a User Test
What felt new yesterday would feel passé today. The change is due to the development of new ideas by your competitors to move the image of their brand in front of yours. The way your clients relate to your website is not the way they will associate with it tomorrow.
The loss of clients is a sign that you should improve on the speed of loading your website from any device.
See if you can engage the services of people who do not have a deep connection with your brand so that they can breathe new ideas on how to optimise the functions of your site.
The optimisation is done by carrying out comprehensive testing of your entire site and types of devices used to access your website to paint a broad picture of the upgrades required.
Quarterly Site Maintenance Duties
Undertake Trial Procurements
The most significant aspect of e-business is its ability to enable buying. The inability of your site to do this is a guaranteed way of pushing away clients because they cannot undertake the essential function of purchasing. This risk putting your investment in jeopardy.
It is recommended that after every three months you make a routine mock purchase to determine the functionality of the website. Encompass all devices and browsers used to access your site so that you are thorough in finding what requires improvements.
Examine All Forms on Your Site
In the event, your site requires form plugins, run the tests on all sites and browsers to ensure the function of filling forms work optimally.
Ensure the forms are working correctly to tame loss of clients to other sites that put a premium on optimising form filling.
During the same period that you test purchases, analyse the process of filling the forms on the site. In this case, ensure you test them on all the browsers and devices users use to access the internet.
Repair or Remove Broken on Non-Existent Links
A large “404” flashed on your page due to a missing page will cause a negative perception of your business. It is a common problem as hosting partners move their domains or take down their sites.
Ensure such websites are not prevalent on your site by undertaking consistent maintenance after every few months to detect and remove or fix these issues.
Tools like Google Search Console help in sniffing out dead links existing in your website.
Monthly Site Maintenance Duties
Install Security Updates
Security is one of the most crucial aspects of your site especially when you are handling the personal data of your clients.
Web developers furnish web owners with security updates to fix or enhance the security of your site for threats. Hence, monitor all your sites, scripts and plugins to ensure they are updated to keep hackers at bay.
Reinforce your website
Ensure your website has an updated backup system so that you can protect your site from experiencing unauthorised access from hackers.
Hackers are frequently targeting sites to steal information, hold website owners ransom, sell security fixes, implant ads and links for their own purpose or simply because “they can”.
Protect your website and your customers’ websites by investing on backup solutions like Codeguard or install plugins such as WordFence to save the time you would require to manually backup your data. You can also schedule backups monthly by putting the days for maintenance on calendars for easy referencing in the future.
Weekly Site Maintenance Responsibilities
Analyse Key Indicators
Google’s platforms like Google Analytics supply a web owner with the necessary information regarding the general health of your site. Such indicators include those accessing your site, areas that are functioning as expected and those that are not operational in need of maintenance.
Google Analytics furnishes you with all the data you need to monitor the operations of your website.
It is recommended to inspect your Google Analytics on a weekly basis to keep you updated on the enhancements your site require.
Do Not Be Frugal with Website Maintenance!
Maintenance is an integral part of any investment. The importance of website maintenance is abundantly clear in its contribution in enhancing the quality of your investment. The website is significant for your online business. Therefore, it is essential to prioritise and schedule your maintenance activities to eliminate any problems you might run into in the future.