When you consider the fact that most local searchers will call, visit, or make a purchase from your store after they find you on Google, it’s pretty obvious that local SEO is a big deal. And when Google changed their algorithm and started featuring three local businesses in their listing instead of the previous seven, it became even more of a big deal. So it’s crucial that every Singapore brick-and-mortar business owner master their local SEO marketing. Take a look at this local SEO checklist to make sure that you get the most foot traffic possible.
1. Set Up Verify Your Business on Local Directories
If you want to achieve local search success, then set up verified accounts on all of the local directories. This includes creating free listings on Google and Yelp. This makes it much easier for the customer to find your business.
2. Verify Your NAP
Not only should your listings exist, but they should also include the correct information. NAP, or name, address, and phone number, are key parts of your local SEO. However, according to a study performed by Moz, a mismatched NAP was among the top three negative ranking factors. It’s easy to assume that just by updating your Google+ page that all of your other listings will change, but this just isn’t the case.
If your business has recently moved or your phone number has changed, update all of your listings. There are tools, such as the Moz tool, which allow you to check your local score, analyse your NAP, and fix inconsistent information. You may also choose to do a simple search on Google, though it can take longer.
3. Go Beyond Basic Information
There are times in which customers may want to know more information about you than your name, address, and phone number. Research shows that 58% of searchers are interested in your hours of operation, 53% are interested in the cost of a product, and 52% are interested in general information about your service or product.
4. Target Local Keywords
It’s common to optimise your website for everyday keywords. However, have you thought about optimising for local keywords? If not, then this can attract tons of people to your business. If you own multiple stores, then you need to create an individual page for each one. In this way, you will be able to focus on a certain keyword for that location. Also, it’s important that you don’t just use your business name as a keyword. You should ideally include your location and the services you offer as well. A great tool for this is Google Adwords Keyword Planner.
5. Encourage Customer Reviews
Studies show that most people read the reviews when they want to get a better idea of the quality a business offers. Not only that, but these reviews make up 10% of your ranking. So integrate a review tool into your website. Tools like Yotpo connect with your social accounts and make it very easier for your customers to comment.
You may also consider sending an email to the client requesting a review once you’ve made a sale. You could offer something in exchange for their participation such as a gift or discount. It’s best that they leave reviews on Google.
Digital marketing can be challenging. However, if you are a local business you can get ahead of your competition by working on your local SEO. And it only takes a few key changes.