Are you thinking of hiring an SEO expert in Singapore but not sure whether it’s a worthy investment? Or are you simply not sure why you need to hire an expert in the first place?
Search Engine Optimization (SEO) is one of the biggest marketing tactics of the 21st Century. Unfortunately, it is highly ignored mainly because most people find it confusing and intimidating. But just because you don’t understand it, doesn’t mean that your business should miss out on it.
In comes a Singapore SEO expert to help you out. What exactly can they do to help out your business? Here are 13 ways that an expert can expert can help improve your business.
SEO Awakens the Power of Your Website
Your website is your most important marketing asset in a world that is currently connected to the internet. As of March 2017, there were 3.74 billion Internet users in the world. Out of these users, Asia has the highest numbers accounting for 50.1 percent.
That’s not just it. Here’s something else to think about. Last year, $2.1 trillion sales were influenced by the internet. This should certainly get you excited!
If you are not yet online, you are totally missing out on a huge market share here. If like most businesses, you created a website but completely forgot it, it’s about time you revived it. A website is a great tool to generate sales, business leads and opt-ins.
A good website will do wonders to your bottom line. However, a website does what it’s told to do. You need to feed it well for it to give you good results. SEO is the food for your website. With SEO your website will rank on the first page of search engine results pages such as Google.
With a page one ranking, your customers will easily find you whenever they are searching for products or services in your industry. When customers are able to find you, they will visit your website increasing your traffic. The more traffic you have, the more prospects you will collect and the more sales you stand to make.
Incorporates SEO into Your Marketing Mix
An SEO expert will know how to expertly include SEO into your existing marketing mix in order to make sure that you are maximizing all your efforts for the benefit of your company’s bottom line.
SEO on its own will not bring you the results that you want. SEO simply fuels your other marketing strategies. Every marketing channel has its own benefits that another channel may not be able to offer. That makes it very important to integrate all your efforts properly for maximum business benefits.
For instance, did you know that you could sync PR and SEO? As your PR department generates media publicity for your business, your SEO expert can combine PR and SEO by link building and keyword use.
This means that more people get to see the buzz your PR team is generating and your website gets more authority and credibility. This will make it easy to build trust with your customers.
An SEO expert company will know how to effectively incorporate SEO tactics into your social media strategy, website, branding, and email marketing and other strategies so that they can complement each other and help you reach your highest marketing potential.
What this means is that you do not have to pick one strategy over the other because the expert knows how best to intelligently integrate SEO into your marketing mix and increase your business potential.
Combining your top marketing strategies with SEO will help;
- Generate more sales from both new and existing customers, both online and offline.
- Multiply the impact of your content and social media posts without having to increase your marketing budget.
- Convince potential customers to trust your company’s products and services turning them into customers.
- Increase your brand’s visibility, trust, and credibility over time.
Increase Your Sales without Increasing Your Costs With An SEO Expert
It’s quite possible to increase your sales over time without having to increase your marketing costs. Simply get an SEO expert in Singapore to work on your SEO. SEO increases your conversion rates without having to spend money on advertising.
The internet has greatly affected the buying cycle. People are now more conscious about how they spend their money and the internet has opened a new opportunity for consumers to research for deals and ways to make savings.
People are now able to compare different brands with so much ease using social media and peer to peer recommendations. SEO has great influence in the buying cycle. SEO will help attract prospective customers as they do their product/service research.
By utilizing the right keywords and phrases, your website gets ranked highly in search engines where customers are already looking for information making your site discoverable by your target audience.
SEO puts you in front of your customers by putting you where they are, and then direct them to your website where they can find the products or services that you have to offer them.
Increase Social Sharing with SEO
You are on Facebook, Twitter or Instagram and probably even on Pinterest, right? But do these accounts have any impact on your business? Are they bringing you any sales or at least some prospects?
If not then you definitely need some assistance. SEO is great when it comes to maximizing the impact of your social media profiles. In a consumer world where customers are highly dependent on reviews and recommendations from their peers on social media, it is important that people share your content on social media.
Social shares are important if you want to increase your sales and no doubt this is your main goal, right? If you implement SEO in your marketing efforts, more people will be able to see your social media content and if what you’re posting is useful and valuable, your fans will share it with their friends and family increasing your online visibility.
An SEO expert agency will help you optimise your social media content to increase your social shares and over time, your sales.
Get You Free Advertising
Paid adverts are very popular today and while online advertising is saving businesses thousands of dollars in ad spend, you can still lower your advertising budget further by improving your organic search performance.
SEO makes sure that people can find you organically without you having to spend money to be placed on Google’s page one results. An expert will make sure that your content is well optimized, check that your title tags and meta descriptions are SEO ready and also make use of appropriate keywords and phrases.
Having your website high on the page ranks gives you free publicity. Here, potential customers and even investors get to see your website, the first point of contact with your audience online.
Improve Your Overall Business Goals
SEO is no longer just about placing you on top of the search results or giving you more traffic and views. It is also about achieving your goals and contributing towards your bottom line.
Many businesses may want to skip hiring a Singapore SEO expert because they don’t want to spend more and want to save money. The hidden truth is that such businesses are denying themselves the chance to dramatically increase their profit potential.
Build Trust and Credibility
One of the biggest benefits of SEO is that it helps build your brand some trust and credibility. These are two aspects that affect your customer’s’ buying decision. The more trust and credibility your brand has the stronger, better and well recognized it will be.
When people use certain keywords and phrases and they find you at the top of search results, psychology makes them believe that you’re the best. This then convinces them to buy from you. It’s only through good SEO that your website will be easy to find on the search results.
Nowadays everyone relies on Google to find almost everything they need. The easier your business is to find online, the higher your credibility will be.
Increase Your Offline Sales
Statistics show that digital interactions end up in $0.56 of every dollar spent in an offline store. So even though you are a brick and mortar business, you still need the power of digital marketing.
People will turn to the internet to find out what is available even if they are going to have to visit an offline store to make the purchase. So yes you need that search engine marketing Singapore expert.
SEO thus is the cornerstone of every offline business online marketing strategy. This is why you need a website and not just a website but an SEO ready website. Customers looking for your products and services should be able to find you online before they can step into your offline shop.
Improve Your ROI
An SEO expert company has an edge over your marketing team because they have the expertise and the resources to do the job. This is what they do day in day out 24/7.
It’s their business and they have to keep up with SEO trends such as algorithm changes and ranking factors allowing them to utilize effective SEO strategies.
An SEO company will also get the work done faster and at a cheaper cost. Investing in a good SEO company will bring you results giving you a return on your investment.
SEO Has Long-Term Results
The content your SEO experts write for you today will go on to reap you results years down the road. SEO is effective both in the short term and long term. The best thing about SEO is that it delivers an ongoing ROI even in the long term.
Unlike other marketing tactics such as advertising, you have to keep the adverts going for continued benefits.
If you keep doing the right thing, once you get your website on page one in the search results it can stay there for years bringing you continued traffic and you won’t have to spend any more money to reap the benefits.
Experts Help to Avoid Beginner Mistakes
Because there is a huge amount of diverse information online about topics like ’how to get to the top of the search engine’, it is easy for site owners to become overwhelmed. Specifically, if you do not know how to sort through the information and discover what really works.
On the other hand, when you decide to hire an SEO expert to take on this role for your business, you do not have to make costly mistakes that other beginners do. For instance, here are two common mistakes that an expert in SEO can help you to avoid:
1. Adding Too Many Internal Links
Internal links can serve a great purpose for your site and its page ranking when these links are being used properly. So, it is important that the site has the right number of internal links that will allow the article to flow naturally with related topics (i.e. hundreds of links added to your articles is too much).
2. Website is Not Mobile Friendly
Google’s standards are constantly changing. Some of these changes are major and they can have a huge impact on your ranking in the search engines. For instance, today’s websites must have a responsive design if they are going to capture the 12.2 million mobile users that search for online information.
Experts Help to Avoid Penalties
Major search engines like Google penalise sites that do not follow the guidelines and techniques that have been established. Therefore, your interpretation of what types of SEO techniques to use can make a big difference in what penalties your site is exposed to. Some of which may be fatal mistakes that may cause your site to be removed from the Serp altogether. In some cases, even an accidental SEO issue can make your site’s ranking next to impossible to achieve a good ranking. Thankfully, with the help of an expert, your business can avoid such penalties. Simply put, the experience of a consultant for SEO is invaluable in avoiding crucial SEO mistakes.
Experts Know How to Equate Results with Money
When you’re struggling with your SEO marketing campaign, not only will you lose time but money as well. This is because developing an effective SEO plan is all about driving more traffic to your site, higher visibility in the major search engines and earning additional money for your business. Also, because the SEO consultant knows how a successful search engine optimisation campaign relates to real money, they will work quickly to ensure your site is optimised with the best strategies possible.
As you can see, working with an SEO expert can really work to your advantage. You will be able to increase your sales without having to increase your cost. You will be able to increase social sharing. You can take advantage of free advertising. One of best parts about working with an expert is that you will have an opportunity to build trust and credibility with the consumers that access your site and increase your offline sales. If you harboured doubts about hiring an SEO expert in Singapore now you know what you stand to lose, so go on and find yourself one today!
How to Choose an SEO Expert in Singapore
Most online entrepreneurs have researched widely about SEO, and they are convinced that they can pull it off on their own. However, the problem of doing SEO via trial and error is that SEO trends in Singapore are constantly changing, and they end up frustrated.
For this reason, you should know you need an SEO expert in Singapore to help you along the way. However, in this article, we look at how to choose the right SEO expert for your business and brand.
Know Your Objectives
Before you take a decision that will affect your business and its operations, it is necessary to define your objectives. They will guide you on how to relate with your SEO expert and help you keep a clear head when working together.
There are varieties of objectives to consider before hiring an SEO expert and they should revolve around the following points
- Direct marketing and lead generation
- Increase e-commerce sales
- Reputation management
- Improve search ranking
- Increase organic traffic to your website
- Improve customer service
Defining the objectives will help you measure whether the campaign was successful or not. The results outlined in the objectives will also help you in estimating how much you should spend on SEO services. Besides this, a competent SEO expert will first ask about what you want to achieve to be in a position to craft a proper SEO staretegy before commencing work.
What Is Their Experience
There are more people coming into the industry with new ideas that will revolutionise digital marketing, but your best bet is to go with an experienced SEO expert in your industry. The reason for this is that they will know which keywords to target to meet your objectives.
This means that they need to have proficiency with a variety of SEO tools such as Google Analytics, Google AdWords Keyword Planner, Yoast SEO, SEOSiteCheckup, and more. These tools will help you in identifying the appropriate phrases and keywords that corresponds to your audience’s queries.
With that said, the best way to establish an SEO expert’s experience is to go through their website. Essentially, they should have an SEO optimised website that ranks high for their target keywords. For example, they should rank high for keywords such as SEO Singapore or SEO services in Singapore.
They Must Know and Understand Local SEO
SEO works best when confined in particular geographical areas, which ensures that you get the most qualified site traffic. This makes it vital to hire an SEO expert that knows and understands local SEO to help you rank high in Singapore search results for your keywords.
On top of this, the SEO expert should also ensure that your business ranks onto Google’s location service. This will validate your location and your business’s address will appear in the results when browsers search for your target keywords.
They Should Be Reputable
The best way to find an SEO expert is to ask other friendly businesses for referrals. It is crucial that you ask about their personal experience to gauge the SEO expert’s professionalism. However, instead of emailing them, you are sure to get a more honest answer by calling them.
Alternatively, you can ask the SEO expert for testimonials or reviews made by previous clients. This will be the ideal litmus test on their professionalism. Only a reputable expert will send you negative testimonials and reviews, as well as go a step further to explain how they rectified the situation.
There are hundreds of SEO experts in Singapore, each with a different pricing strategy. However, you should not be quick to pick the cheapest option on the table, or the most expensive either. Comparing quotes from different experts helps you identify the most appropriate SEO experts for your budget.
With that said, the prices for SEO services are not set in stone, and you can always negotiate on the price to ensure that you get the most affordable and comprehensive deal. This way, you can attain the objectives of your SEO campaign and redirect the savings to other elements of digital marketing.
You should ask as many questions as possible when choosing the right SEO expert for your business. Here are questions to ask SEO experts
- How will you improve my search engine rankings?
- Which are your preferred SEO strategies?
- How will I know about the changes made to the website?
- What is your experience with local SEO?
- How do you measure the success of your SEO campaigns?
Only a professional and experienced SEO expert will have the patience to answer your questions in a professional manner. If you find some that get irritable, that is a sign the expert is not a professional and the chances are that they will not give you a proper quote.
SEO experts are an integral part of every digital marketing campaign, and we hope that the above tips on how to choose an SEO expert in Singapore have set you on the right path. Contact us today for professional digital marketing services that include SEO services in Singapore.