Recommended Link Building Tips for Singapore Marketers

SINGAPORERecommended Link Building Tips for Singapore Marketers

Google and the other search engines have laid down new rules of link building. Some digital marketing experts are terming link building as dead. This is because the outdated and old link-building techniques are no longer working.

Link building has been evolving, and you should take advantage of these recommended link-building strategies for your website ranking efforts.

This article goes through all the essential details about backlinks and gives you the top best link-building tips to help you advance as a professional digital marketer.

SEO Backlinks - The Good, The Bad And How To Recognise Them

What are Backlinks?

A backlink, also known as an external link or an inbound link, is a direct link that originates on another website and leads straight to your website.

Backlinks can be text, an image, or a button, provided the origin of the link is from a different site.

For example, here is a backlink from BigCommerce:

Backlink Example – Image Source: BigCommerce

The “surpass $740 billion by 2023” link from the example above is a “backlink” because it directs to a different page on the Statista website.

Backlinks are extremely significant in SEO since they are among the most crucial ranking criteria for every search engine such as Google.

However, there are specific types of backlinks that you must obtain if you want to improve your SEO ranking. One must obtain backlinks from reputable sites as well as backlinks related to your niche or brand.

Whenever your site receives quality backlinks from other credible sites, search engines regard it as authoritative and related to the topic for which you rank.

Once the search engines consider your website to be credible, they will elevate it to the top of google search results or any other search engine page.

Definition of Backlinks

Most Singapore marketers do not know the meaning of backlinks. Backlinks refer to any link that is put on another external site. This is why they are also referred to as external links or outbound links.

Your main aim should be to get the most relevant links from reputable sources. Remember that Google ranking looks into factors that include relevance and quality.

Before we dive into the details, let’s first clarify the basics. Backlinks: What are they, and why are they important?

Why are Backlinks Important?

The evolution of SEO: Why backlinks could be a thing of the past - Agility PR Solutions

Back in the nineties when Google was not yet established, they were other internet players who helped online users find business websites. The sites were simply ranked primarily on content.

Today, the internet has grown tremendously with vast numbers of websites.

Google uses an algorithm to rank the websites which not only does it analyze the content but also the websites linking to the site. Google counts backlinks as a significant ranking signal regarding quality and quantity.

Backlinks are beneficial in three main ways.

  • Higher Search Rankings

Obtaining backlinks for your website is among the elements considered by search engines such as Google when determining your search engine optimisation (SEO) ranking.

Links to a specific page on your site are viewed as a ringing endorsement that its information is beneficial and relevant. As a result, the more backlinks a page has, the higher its search ranking.

Recommended Link Building Tips for Singapore Marketers 1

Ahrefs Backlinks Research – Image Source: Neil Patel

  • Referral Traffic

Not only can backlinks help achieve higher search rankings, but they also provide instant traffic that may be sustained if link-building methods are in effect.

Backlinks exist to direct users to relevant sites, which is why they can be clicked. When a visitor clicks on a link that goes directly to your website, referral traffic is generated.

Hence the more quality backlinks your website has, the more probable it is that you will earn quality referrals and, eventually, prospective clients.

  • Increased Brand Awareness

Backlinks also help to increase brand awareness by reaching consumers who would not have heard of your company.

Getting quality backlinks benefits brands since the more a brand receives, the more recognition and awareness they receive for creating links on specific topics.

Harmful Link Building Tips to Stay Away From

9 Easy Link Building Strategies (That Anyone Can Use)

It is essential for you to know the kind of backlinks you should stay away from at all costs. Nobody restricts you from getting a backlink, and this is where the risk lies. Choosing the wrong backlinks brings you higher chances of being penalized by Google. The penalty varies from a manual to an algorithmic penalty depending on how bad the backlink is.

  1. Avoid Irreverent Links

Even if it is tough to resist, try your best to avoid irreverent links. Focus on natural means by asking for people to link to you or naturally attracting them to do so with quality content.

  1. Say No to Private Blog Networks

Private blog networks make it easy to buy backlinks on the website. You can know them by how they advertise in the open. The bad thing about public networks is that they are not favoured by Google.

Any website that uses such networks to shortcut may find itself penalised. How does Google identify these private blog networks?

One of the notable characteristics is a large number of outgoing links on the network homepage above the normal amount of websites that range about sixty.

Additionally, these external links lack relevancy to each other and the network. Moreover, the content in these networks is usually less than 300 words which are usually filtered away by Google Panda.

  1. Avoid Do-Follow Blog Comments

It is not wrong for you to blog comment. It becomes worse if you do it wrong.  You do not want to be associated with these spammy links as it may harm your SEO.

  1. Don’t Use Sidebar/Footer Links

Placing your web backlinks in the footer or sidebar makes it look like a paid or sponsored link. Google does not allow the selling of any type of backlink. Many digital marketers are blatantly flouting this rule and making it hard for Google to differentiate you from them. To be safe, just avoid getting into this practice.

Let us now get into the recommended link-building tips that you can use to promote your website’s search engine ranking.

Link Building Tips for Singapore Marketers

15 SEO Link Building Tips - BEYOND99: Award Winning Digital Marketing Agency ~ Malaysia & Canada

  • Build Real Relationship

Building relationships with your customers and online users have become crucial, especially with the rise of influencer marketing and social media networking in Singapore.

For you to get online success and your business to grow, you need to build strong and close relationships. Having great online relationships will give you high quantity and quality backlinks. The secret of establishing a real relationship is posting highly valuable and quality content on your web that will attract backlinks without having to ask for them.

In building a strong online connection, you need to offer at the initial stages for you to get the favour back. You can collaborate with influencers and bloggers and help each other out.

Connect with those that you like on social media platforms such as Twitter, LinkedIn, Facebook, and Instagram. Relate with them by commenting, following, retweeting and liking, asking questions, and replying to their comments.

With time, you will build a worthy relationship that may get you some of the best backlinks.

  • Ask for Backlinks

Getting quality backlinks does not involve complicated processes. It merely involves asking relevant sites or bloggers to link to your site.

No matter the size of your website, you can ask for backlinks from other similar sites that are already connected to sites the same as yours. In cases where you find the contextual link, that will be amazing.

However, it is not a must that the links are incorporated into the content. You can ask for a backlink on any relevant page of the site.

If the site is not spammy, you should get a good response. many of the websites will be more than willing to give you a backlink in case the links you are building are valuable to their audience.

  • Creating and Publishing Research Content

What is a Content Marketing Strategy? How Do I Create One? - Salesforce Canada Blog

We can not forget the researched content in building links. Though it is challenging to develop well-researched content in the form of blogs, articles, reports, and eBooks, this type of content raises your chances of gaining backlinks.

Researched content is more valuable to online users as compared to the normal regular content. Content that incorporates real research does not only make it credible but also attracts high numbers of backlinks. Most web wants to get linked to outstanding content and will not ignore excellently researched content. You will want to play up your business brand through the content.

Supporting the content with factual data shows the real deal about your business. The use of visuals makes it easier for the audience to understand better. However, phrase it in a language that connects you to the audience.

You will get backlinks from sites wanting to give their readers more quality and value.

  • Using Case Studies Smartly

Case studies are one of the techniques that guarantee high-quality backlinks when done smartly. It will not only improve your SEO but also drive more traffic to your business site.

You can use case studies published by your company on your site to get backlinks. You should contact your customers or partners and inquire whether they can work on a case study that they will post on their website.

Most companies want to share products that helped promote their business to their audience. This means that they will share your product that does much more to their business goals. You will get more quality and valued backlinks in return.

  • Leverage Infographics for More Links

Guest blogging is effective in building relevant backlinks, but infographics can help get more links. Link building is taken to a higher level other than having online users publish your content.

Most of the websites that publish infographics do not bother to give the source link. How then do you get backlinks from infographics? You just need to engage all these websites that publish your infographics and request them for a backlink.

Moreover, you need to get into contact with sites publishing infographics similar to yours. Ask them to share and link to your website, a move that will earn your quality backlinks.

  • Creation of High-Quality List-Based Articles

10 Amazing Tips to Write High-Quality Blog Posts

As a long-term online marketer, you must be aware of the power list-based articles otherwise known as listicles. It is one of the underrated link-building techniques yet it is beneficial.

Listicles are available throughout the internet due to their high efficiency in getting comments, shares, and backlinks. Research conducted revealed that lists post gives the most amount of backlinks as compared to videos and infographics.

However, it is the keynote that you can easily go wrong by using list-based articles that have poor value.

This is not your wish. Make sure your listicles are easy to read and of high quality. Let each article provide a new thing for your audience. They will ensure they link to the post to associate with its value.

To make quality list posts;

    1. Ensure you come up with a captivating headline
    2. Design the introduction to introduce the topic to the reader correctly.
    3. Logically arrange the lists points.
    4. Expound on each point exhaustively
    5. Use smaller paragraphs for easy scanning and reading.

One of the benefits of list articles is an easy creation in comparison to other types of articles. However, this makes them easy to backfire so ensure you spend enough time when creating one.

  • Use Genuine Testimonials

Amongst the many recommended, link-building tips that you can use is giving genuine testimonials. Many of the internet websites that deal with products and services marketing feature a testimonial landing page.

Testimonials have a win-win result for marketers and online users.

Digital business is always willing to publish their customer’s testimonial on their website regardless of how conversant they are with their product. They will give the product sample or free copy in exchange for the review. This strategy is not disputed by Google.

To get genuine testimonials;

    1. Design a list of your customers and the products they are using currently.
    2. Make a list of product reviews they can be able to provide.
    3. Ask for a copy of a review or testimonial from those customers.
    4. If you get a fantastic reply, summarize your feedback and include the link to your site.

The game-changer that brings the difference in the use of genuine testimonials is that you give before asking for backlinks in return.

  • Reclaim Brand Mentions

5 Tools to Track Your Brand Mentions on Social Media

There are many instances where you get mentioned in blogs and websites without linking to you.

The site failed to take the extra step of linking to you among other possible reasons that may have led to that situation. How do you reclaim your brand mentions in such circumstances?

One of the best ways is to find places that you have been mentioned and ask the people to place a backlink. Moreover, every opportunity to mention a brand gives you a high chance of getting relevant backlinks. This is because people already trust you and sets you on high standards.

  • Strategically Comment on Blog Posts

Blog post comments are a perfect marketing strategy for promoting your content and creating a natural backlink profile. Blog comments may fail especially when used for keyword stuffing and spamming to get SEO backlinks.

To get the most out of blog comments regarding link building;

    1. Find Relevant Blogs of High Quality

Relevant backlinks come from high-quality blog posts. Focus on finding the relevant blogs in your niche that are valuable to your audience. Some of the blog lists you follow may provide a good start background for you to comment on.

    1. Get Your Comment Approved

In the past, blog posts comments did not need approval from the blog owner. Today, most quality blogs send your comment for assessment before approval.

For your comment to get, approved, you need to make sure that you mention your link correctly. Mention your name on the name field without mentioning the company or product name. You can try and mention your company website in the email field to make it more genuine.

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Leave the website field blank to avoid indications that you want to spam the owner. On the comment field, make sure the comment is, elaborative enough, relevant to your link, and in some way interlinked to the blog post.

  • Hold Promotions and Giveaways

How to Promote your Contest or Giveaway – Woorise Blog

Contests and giveaways are viral in most professional niches. Majority of people on the internet love participating in promotions and contests. How do you use contests to achieve link building?

You just have to design promotions or contests that require the audience to link back to be able to participate. Get multiple gifts at different levels and use social media platforms to announce the winners.

The gifts should be fantastic enough for your audience otherwise they will not participate. The contests may go viral and attract more traffic.

There has been an ongoing debate about no-follow links and their usefulness. Some websites have even opted to delete them. However, no-follow links still have value. For starters, Google introduced no-follow links in an effort to stop spamming blogs using links that had no direct effect on rankings.

It is important to understand that while no-follow links do not have an impact on the page listing, they are not entirely useless, and here’s why.

  • Google does not render them completely useless

The message from Google about no-follow links is that they do not actively follow them. This does not mean that they ignore them all the time. If Google and other search engines perceive a link to be useful, they can follow it.

It is important to note that the usefulness of links goes beyond SEO. Links should not be done solely for SEO. Link building can help give you exposure as well.

This tells you that no-follow links can still drive people to your website if they are shared on popular sites. Therefore, you should not dismiss them entirely.

Why do websites need to have DoFollow and NoFollow links?

What are Dofollow and Nofollow Backlinks And Their Importance?

  • They help to balance Backlinks

A website needs to have a balance of DoFollow and NoFollow links. This speaks to the credibility of your website.

A website that only has DoFollow Links may appear suspicious, especially when you use similar anchor texts in all your links. You can also easily get penalised if you only have DoFollow links.

It is important to note that even top-ranking websites such as Yahoo and Forbes also have NoFollow links. For checks and balances, you need to have both categories of links.

  • NoFollow Links have a Semantic Context Value

Generally, No-follow links do not appear naked. They are usually done using an anchor text and surrounded by important details such as the name of your brand, company or product.

These brand mentions can be viewed as implied links. Search engines can use these links to help place your website in the right category.

According to Google and other search rankings, there is a link between the contents of a page and semantic links, even in the case of No-Follow links.

  • NoFollow Links are Useful in Affiliate Links

E-commerce websites that sell products for other businesses may have issues with affiliate links.

You can hurt your rankings if you have hundreds of do-follow links to other websites. This is even suspicious and you stand to get penalised. This is why you also need NoFollow links.

How to Maximise The Potential of NoFollow Links?

Now that you know that NoFollow links are still useful, you need to learn how to build them or get them to work for you.

  • Make use of Anchor Texts

While anchor texts in NoFollow links are not useful for engine rankings, you can still use them to generate interest for your site.

Using catchy anchor texts can prompt people to click on the DoFollow links that you have on your page.

  • Target Influential Sites

NoFollow links in the hands of the right people can be useful. For instance, a press release is a great place to put a NoFollow link. If the release is discovered by the right people, then they can add links to your site.

This will increase more traffic to your site. It is important to keep your focus on traffic. While rankings are important, traffic can do more for your business. As long as a link is not detrimental to your business, then it is still a good link.

The bottom line is that no-follow links can still help your site, do not shrug them off or eliminate them.

Audit Your Backlinks in 6 Simple Steps

9 Critical Skills to Enhance Your Audit Career Path | Workiva

You need a link-building strategy to get at the top of the search engine results page. Like other digital marketing campaigns, it’s imperative to audit your backlink profile to ensure you don’t have links from bad sites.

With more than 5 billion searches being done on Google, you need to be vigilant about which sites link to your website to protect your credibility and ranking.

Before we look at the six backlink audit steps,

let’s first review the five different types of backlinks and their relevance to your website SEO.

  • Dofollow and Nofollow Links

Nofollow links instruct the search engine bots to ignore the link when ranking the page or website. They were developed to prevent spammy links from user-generated content and forum comments from influencing site ranking. 

These kinds of links don’t comply with the set Google’s Webmaster Guidelines, and so even if you have hundreds of them, they will not influence your website ranking in any way.

Before September 2019, Google would tally all links with the nofollow tag (rel=nofollow), but today, the search engine algorithm considers all link attributes as mere suggestions that can be included or excluded. Thus, in some cases, the crawlers may not exclude the nofollow links.

On the other hand, Dofollow links are in line with Google’s Webmaster guidelines and will enhance your site ranking. They also don’t have the nofollow tag.

  • Paid Links

As the name suggests, paid links are links that a third-party website is contracted or paid to share in their network. The remuneration of sharing the link can either be monetary or exchange service or product.

Google considers them as natural links specially tailored for advertising, not for SEO, as they redirect readers to landing pages or the main website owned by the brand. 

Unfortunately, some webmasters use them to try and manipulate PageRank. Please note that Google considers such practices as blackhat, and you risk being penalised for using them.

  • UGC (User-generated content) Links

UGC links are included in user-generated content such as comments, reviews, shares and likes. Online shoppers rely on this kind of content when making purchasing decisions. UGC content has been proven to promote brand awareness and sales.

However, Google bots may mark the links as spammy if they are created unnaturally to beat the system. Cushion your website from a penalty by adding spam blocking attributes such as rel= “UGC” or rel= “nofollow”.

Antispam tools and moderating the comments will also come in handy to enable you to weed out spammy comments with such links.

  • Toxic Links

Toxic links are links from suspicious, already flagged sites or low-quality sites. Since Google considers backlinks as a vote of confidence from the other website, such links will negatively affect your site’s overall ranking.

In most cases, they are created to manipulate the search engines to assign websites a higher rank than it deserves. 

  • High-Authority Links

High-authority links are links from certified and trusted websites that are considered an authority by search engines and thousands of internet users. They have an immense ability to enhance your website SEO and ranking.

As you strive to create a healthy backlink profile, work to get links from authority websites relevant to your niche. Check the domain authority and credibility before submitting a guest post request to the admin.

Now that you know the different types of backlinks let’s look at how to do a backlink audit.

Step 1: Check your Backlink Profile 

What is a Backlink Profile? | Orlando Digital Marketing Blog

Your backlink profile lists the links pointing to your website and other website details, such as domain authority.

In the profile, you will get information such as;

    • Number of external links 
    • Websites that frequently link to your site
    • Pages that get the most links
    • Common anchor text used to create external links

If you don’t have a backlink profile, head to Google Search Console and create one. Below are important factors that you should consider when auditing your profile.

  • Overall Toxic Score

The overall toxic score is the number of potentially harmful links linking to your website. Having too many toxic links will impact your overall website ranking negatively.

  • Number of Analysed Backlinks

Other web admins are also cautious about the quality of websites that link to them.

A low total number of analysed backlinks means that your site is not considered an authority by most people. It may also mean that some web admins perceive your website as unsafe.

Ideally, you should get backlinks when you publish fresh content that is engaging, factual, and relevant to the audience.

If you have a high number of analysed backlinks, yet you haven’t been publishing new blog posts or making any link-building efforts, it could mean your site is a victim of a spam attack.

  • Number of Referring Domains

The high the number of authority and relevant referring domains, the better the chances of your site being ranked highly. Having too many links from one or two domains will attract the attention of Google bots and possibly result in a drop in ranking. 

As you continue building backlinks, it’s recommendable to have a good balance of links from the identified quality domains. 

  • Lost and Gained Backlink Trends

This factor is closely related to the referring domain discussed above. A sharp increase in the number of lost backlinks will send a bad signal to Google and affect your rankings negatively. Consequently, a spike in new backlinks can be either good or bad for SEO. It all depends on your link-building efforts, quality, and relevance of the gained links.

  • Percentage of Nofollow and UGC Links

As mentioned earlier, the Google algorithm ignores nofollow and UGC links when estimating a website ranking. The two should be natural, so the percentage should be proportional. 

  • Toxic Score of Referring Domains

Eliminate links from domains with a high toxic score to safeguard the high ranking you have worked for months to achieve.

Write a polite email to the webmasters of the highlighted domains requesting them to remove the links. Upload a list of all the links to the Google team to disavow if they don’t comply. 

Set aside enough time for this process to evaluate each factor in detail. The more information you have about your backlinks, the more effective the linking strategy will be at improving your profile. 

Step 2: Check your Competitor’s Backlinks

Why You Should Conduct a Competitor Backlink Analysis - Alexa Blog

Now that you have a clear perspective of your backlink profile, the next step is looking at what your competitors are doing differently to get backlinks. Use the findings to improve your process and gain more links. 

Here are five essential metrics you should consider when analysing competitor backlinks.

  • Referring Domains

The total number of referring domains will enable you to gauge the effectiveness of your link building efforts. You could also decide to reach out to the web admins of the said domains and request a guest posting opportunity. Here is an article with valuable info on finding backlinks that you can replicate.

  • Link Attributes

Link attributes will help you pinpoint potential weaknesses in their strategies. Ensure that your profile doesn’t have the same weakness and capitalise on them to rank higher.

  • Backlink Type

The backlink type metric indicates the type of content the competitors link to most. It could be text, graphics, forums, infographics or even images. 

  • Authority Score

Authority score is closely related to domain authority. It’s the suitability of a domain for link building campaigns.

  • Total Number of Backlinks

Do the competitors have more backlinks than you? If yes, develop better ways of gaining more backlinks from authority websites. Concisely, this metric will help you understand and evaluate your link footprint.

Google Search Console is ideal for doing basic backlink profile audits. However, it’s wise to use other advanced tools to get more detailed reports and insights.

Three of the best tools for performing a competitors backlink analysis are:

Even though the reports generated by these tools are similar, some are more detailed. Ahrefs is the best, but take time to also experiment with the rest to find one that best suits your link building campaign.

Step 3: Gauge the Penalty Risks

EU reaffirms its support against the death penalty » FINCHANNEL

As mentioned earlier, you should be cautious of the sites that link to you to avoid being penalised by Google or any other search engine.

There are two primary link penalties, namely:

  • Manual Penalty

A staff member at Google imposes a manual penalty after evaluating the links and finding they don’t conform with the set guidelines. Google team regularly reviews sites manually if they suspect something is off. Woe onto you if you have been using blackhat backlinking strategies. You will get a notification in your Google Search Console account if your site gets this penalty.

  • Algorithm Penalty

The algorithm penalty is automatically applied by Google depending on your backlink profile’s quality. It doesn’t always involve a human review, and most of the time, it’s triggered by updates such as the infamous Google Penguin.

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Unfortunately, you won’t get a notification if your site gets an algorithm penalty. However, you will notice a sharp drop in organic traffic, prompting you to do a website audit to uncover the root cause of the problem.

Therefore, as you do a backlink audit, watch out for these two penalties as they directly impact site ranking and organic traffic. The surest way to avoid getting penalised is by gaining backlinks organically instead of trying to trick the algorithm.

Step 4: Check Quality of your Backlinks

8 Ways To Check The Quality Of Your Backlinks - SEO Calling

To build on the previous step, check the quality of your backlinks to secure your website from penalties further.

Here are four key factors to consider in this step.

  • Domain relevance and authority

Relevance and authority are key when scouting for links online. Focus on getting links from sites that are relevant to your niche. Also, check the site’s domain authority as it impacts the quality of the backlinks.

In simple terms, the websites with a high authority score and relevance to your site, the higher their ability to improve their ranking.

  • Anchor

Monitor the anchor text, link attributes, and pages to link to your website. Identify the most common anchor text used to link to your website and keywords. This check will ensure that your backlinking features resonate with your audience and content.

  • Pages With Most Backlinks

Identify the website pages that get the most backlinks and try and find out why they perform better than the rest. The findings will guide you in improving the other pages to get more links pointing to them.

  • Types of Backlinks

Earlier in this article, we discussed the five primary types of backlinks. Categorise the links in your profile accordingly and take the necessary action. For example, disavow toxic links to avoid manual or algorithm penalties.

Step 5: Weed Out all Bad Links

Clean Up Your Bad Backlinks - SEO Tips - Visualmodo

When building backlinks, the golden rule of thumb is to focus on quality, not quantity. Having 20 links from multiple authority domains is better than 100+ links from low-quality websites.

Remember, Google’s ability to identify unnaturally, and spammy links created to unduly influence PageRank is better than ever before. 

The toxic links are not only from spammy sites but also forced into blog comments or tucked away in the web pages footer, or inserted in exact match anchor text. 

Step 6: Master How to Build Quality Backlinks

51+ Ways to Get Quality Backlinks To Your Blog in 2022

This guide has focused greatly on removing bad backlinks to improve your profile. Consult widely and network with other industry leaders to get information on new ways of winning quality backlinks from authority sites in your industry.

Here are a few tips to guide you in the right direction.

    • Regularly monitor your backlink profile to eliminate errors before Google strikes.
    • Focus more on getting links from reputable websites.
    • Synchronise your Google Analytics account with your Google Search console.
    • Analyse the anchor texts used to ensure they are relevant to the content they link to. Avoid using generic words as anchor text. The keywords used should be those with a lower density, and they should be short (straight to the point).
    • Benchmark your backlink profile against five or so competitors to gauge the performance of your strategy.

Smart Ways of Getting Backlinks Without Spending a Dollar

Do you want to know how to get backlinks to your website without spending a single penny? Creating backlinks can assist you in improving your SEO rankings.

There is no doubt in anyone’s mind that backlinks continue to be one of Google’s topmost ranking algorithms and that this is highly improbable to change in the near future.

Having higher rankings in SEO can result in a significant increase in visitors to your website.

While acquiring backlinks can be difficult, you don’t really have to buy the links just because most companies do.

In fact, according to a Databox survey, nearly 40% of experts have no budgets for backlink creation.

Databox Survey – Image Source: Databox

Thus, whenever you spend money on backlinks, you need to be aware that there are numerous simple techniques to obtain more backlinks completely free.

In this section, we’ll go through 10 smart ways of getting backlinks without spending any money and increasing your SEO ranking.

10 Ways of Getting Backlinks for Free

Now that we’ve established what backlinks are and why they’re important let’s take a closer look at how you may get backlinks to your brand-new website without spending a dollar. 

  • Guest Posting

The most efficient technique to reach new readers is by guest posting. You will gain more recognition by posting articles on other prominent websites.

Recommended Link Building Tips for Singapore Marketers 2

Guest Posting Survey – Image Source: Databox

This technique will expose your work to new viewers while also building your internet presence or social media following.

In this strategy, it may appear that you might simply be assisting another website in building their content and generating more visitors for themselves; however, this is a matter of supporting one another.

Each guest post is totally attributed to the author, not the hosting website; hence, you get credit as a writer. For a better approach to this strategy, WPMU DEV provides a how-to guide for handling this area of backlink development.

  • Give a Testimonial

Did you know that you can get a backlink for your website by writing a review or a testimonial on other sites on the internet?

Writing testimonials for services or products you use is a simple way to get excellent backlinks. You’ll only need a few moments, and you’ll be able to gain a backlink from a reputable website’s home page.

All you have to do is look for companies in your field and post a review. Here’s an example of backlinks gained by Ahrefs reviewers:

How to Build Links Using Testimonials & Reviews

Ahrefs Testimonials – Image Source: SEJ

Although this may appear like you are assisting the other company in generating traffic, you are also assisting your own website’s rankings. Which in itself is definitely worth the modest contribution.

  • Spy on Your Competitors

Have you ever questioned how your competitors acquire their inbound links? What really is their approach, and what kind of topics do they create?

If you want to get backlinks without having to spend money, I recommend paying attention to what your competitors are doing.

You can monitor other companies to identify backlink sources, their best topics, organic keywords and other information in several ways, including:

    • Register for their mailing list to be notified when new content is published.
    • Setting a Google Alert for their company to be notified whenever they are featured or available online.

Backlinks can be found using SEO tools such as Monitor Backlinks and SEMrush. They offer a comprehensive backlink profile for each domain you choose to spy on.

Backlink Audit: Connect Majestic! | Semrush

SEMrush Backlink Analytics – Image Source: SEMrush

  • The Skyscraper Technique

Skyscraper content is a link development approach that entails locating popular web material, upgrading it, and replicating the backlinks.

The Skyscraper Technique, which Brian Dean of Backlinko first introduced to the SEO industry, follows the tried-and-true process of:

    • Locating successful content which has a lot of backlinks.
    • Improving this content.
    • Sharing that material with those who have linked to the original content.

This technique works because you are eliminating the uncertainty that is frequently connected with lead generation by expanding on a foundation that has already been proved to be very effective.

The strategy will assist you in building backlinks that will have a huge impact on your site reach and assist you in ranking your website for competitive keywords.

  • Create Infographics

Recommended Link Building Tips for Singapore Marketers 3

Infographics Illustration – Image Source: Venngage

Infographics are among the most effective ways to drive visitors to your site and earn quality backlinks.

In fact, according to Quicksprout, in just two years, the company had acquired over 2 million visitors and 41,142 backlinks from 47 infographics.

Infographics are also fantastic as they’re simple to grasp and communicate. Everyone likes visuals, which is why the interest in infographics has skyrocketed.

Whenever you make an infographic for your site, and anyone uses it on their site, they must provide a clickable link back to your site.

Based on the visuals you pick; you can make an infographic for free using professional tools like Venngage and Canva.

You can later reach out to similar bloggers on your niche and request that they share it if it’s relevant. This is after you’ve created and published your own infographics.

  • Use Help a Reporter Out (HARO)

A Guide to HARO for Content Creators and Marketers | Elegant Themes Blog

HARO Concept – Image Source: HARO

When it comes to high-quality backlinks, linking from news outlets is the way to go.

This is due to the fact that these sites have a strong online presence, and being listed on them will increase the confidence level of your site.

Help a Reporter Out (HARO) is one of the suitable methods to earn a backlink from a news website.

HARO connects journalists looking for expertise to add in their content with experts.

Simply register with HARO, and they will send resource inquiries related to your sector directly to your inbox. 

Present to them your sources, and if they’re intrigued, the journalist will reach out to you.

Beware that you may not be capable of developing backlinks for all of your responses. But then you may also never know which appropriate response will get you a nice one.

  • Find Broken Links to Build Backlinks

Locating relevant websites with external connections to dead pages is the foundation of broken link building.

One can easily build some amazing backlinks if you really can locate broken links that give 404 errors and give replacement content that is as good as the first link.

All you have to do is contact the site’s admin and inform them that you discovered a broken link on their information page. You can provide your own material to replace it.

For you to locate broken links, start with your competitors and then seek more web pages in your industry. Next, using tools like SEMrush or Ahrefs, you can find links to 404 pages.

The webmaster is likely to utilise your site as an alternative, and you will receive a backlink in exchange.

  • Comment on High-Quality Blogs

Top 33 Blog Commenting Sites (High DA) To Get DoFollow Links

Blog Commenting Concept – Image Source: Image Source: Freepik

Commenting on blog posts is one of the simplest ways to obtain backlinks. This is akin to writing reviews.

However, commenting on high-quality blogs must be done correctly. If you leave a reply on a lot of blogs for no objective except to obtain additional backlinks, you may appear like you’re spamming.

Consider blog commenting as a method to engage with the audience to avoid appearing as a spammer while also contributing your opinions or suggestions.

You may thank the author of the piece and leave a remark. Provide some helpful hints that you employ that could benefit the blogger or other viewers, and include a backlink or a similar piece of content of your own.

Blog commenting is equally effective in web forums. Explore the internet for communities pertaining to your industry and participate in the discussions there as well.

  • Build Internal Links

Internal Linking for SEO: The Complete Guide

Internal Link Concept – Image Source: Backlinko

Internal links are an important aspect of maintaining a good blog. They are quality backlinks, and you are free to use your relevant keywords.

Through the use of a strong internal linking strategy, you can make it easier for users to traverse your site and improve the overall user engagement.

There are, however, plugins, such as YARPP and Yoast, that can automatically establish internal links on your website, particularly if you use WordPress, but it is recommendable you do this manually.

For both accessibility and optimisation, Matt Cutts from Google Search Central recommends that website owners keep the number of internal links per web page below 100.

  • Create Quality Content

Creating high-quality content is among the most fundamental techniques to obtain inbound links. Your objective should be to develop material that other writers and industry professionals could use and connect back to your website.

You cannot, however, publish any type of information online. You can only acquire those inbound links by producing quality content.

Additionally, in order to get backlinks on social networking sites, through guest posting, the broken link strategy, and quite much all of the other strategies we’ve described, you must have high-quality content on your website.

Consequently, having quality material increases the likelihood that other sites, particularly bloggers, will make reference to your website contacting them first.

With quality content, everyone else in your sector will be watching your website; hence if you want a backlink from them, ensure your content is worth the attention.

Generating quality content, providing a testimonial, spying on your competitors, creating infographics, and all of the other strategies discussed in this piece will help you enhance your backlink game and begin seeing genuine gains in your search engine ranking.

Whichever technique is best for you is frequently determined by your niche and what your colleagues in your industry are doing.

Therefore, by creating a working link-building game, you can determine the strategies that really are particularly fit for your site, as well as map out precisely how you will stay ahead of the competition.


Google is providing constant new updates on backlinks which you should consistently update yourself with.

However, the above-listed recommended tips are sufficient for helping your business website rank higher on the search engine results page. Singapore has many marketing company agencies that offer search engine optimisation to help you work out and execute these tips.

Take a step today towards implementing these backlink techniques and have an edge in the highly competitive Singapore digital marketing.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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