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Recommended Link Building Tips for Singapore Marketers

SINGAPORERecommended Link Building Tips for Singapore Marketers

Google and the other search engines have laid down new rules of link building. Some digital marketing experts are terming link building as dead. This is because the outdated and old link building techniques are no longer working. Link building has been evolving, and you should take advantage of these recommended link building strategies for your website ranking efforts. This article goes through all the essential details about backlinks and gives you the top best link building tips to help you as a top Singapore marketer.

The Definition of Backlinks

Most Singapore marketers do not know the meaning of backlinks. Backlinks refer to any link that is put on another external site. This is why they are also referred to as external links or outbound links. Your main aim should be getting the most relevant links from reputable sources. Remember that google ranking looks into factors that include relevance and quality.

Importance of Backlinks

Back in the nineties when Google was not yet established, they were other internet players who helped online users find business websites. The sites were simply ranked primarily on content. Today, the internet has grown tremendously with vast numbers of websites. Google uses an algorithm to rank the websites which not only does it analyze the content but also the websites linking to the site. Google counts backlinks as a significant ranking signal regarding quality and quantity.

Harmful Link Building Tips to Stay Away From

It is essential for you to know the kind of backlinks you should stay away from at all cost. Nobody restricts you from getting a backlink, and this is where the risk lies. Choosing the wrong backlinks brings you higher chances of being penalized by Google. The penalty varies from a manual to algorithmic penalty depending on how bad the backlink is.

  1. Avoid Irreverent Links

Even if it is tough to resist, try your best to avoid irreverent links. Focus on natural means by asking for people to link to you or naturally attracting them to do so with quality content.

  1. Say No to Private Blog Networks

Private blog networks make it easy to buy backlinks on the website. You can know them by how they advertise in the open. The bad thing about public networks is that they are not favoured by Google. Any website that uses such networks to short cut may find itself penalised. How does Google identify these private blog networks? One of the notable characteristics is a large number of outgoing links on the network homepage above the normal amount of websites that ranges about sixty. Additionally, these external links lack relevancy to each other and the network. Morever, the content in these networks are usually less than 300 words which are usually filtered away by the Google Panda.

  1. Avoid Do-Follow Blog Comments

It is not wrong for you to blog comment. It becomes worse if you do it wrong.  You do not want to be associated with these spammy links as it may have a negative impact on Google ranking and your SEO.

  1. Don’t Use Sidebar/Footer Links

Placing your web backlinks in the footer or sidebar makes it look like a paid or sponsored link. Google does not allow selling of any type of backlink. Many digital marketers are blatantly flouting this rule and making it hard for Google to differentiate you from them. To be safe, just avoid getting into this practice.

Let us now get into the recommended link building tips that you can use to promote your website search engine ranking.

Build Real Relationship

Building relationships with your customers and online users have become crucial especially with the rise of influencer marketing and social media networking in Singapore. For you to get online success and your business to grow, you need to build strong and close relationships. Having great online relationships will give you high quantity and quality backlinks. The secret of establishing a real relationship is posting highly valuable and quality content on your web that will attract backlinks without having to ask for them. In building a strong online connection, you need to offer at the initial stages for you to get the favour back. You can collaborate with influencers and bloggers and help each other out. Connect with those that you like on social media platforms such as Twitter, LinkedIn, Facebook and Instagram. Relate with them by commenting, following, retweet and like, asking questions and replying to their comments. With time, you will build a worthy relationship that may get you some of the best backlinks.

Recommended Link Building Tips for Singapore Marketers 1

Ask for Backlinks

Getting quality backlinks does not involve complicated processes. It merely involves asking relevant sites or bloggers to link to your site. No matter the size of your website, you can ask for backlinks from other similar sites who are already connected to sites same as yours. In cases where you find the contextual link, that will be amazing. However, it is not a must that the links are incorporated into the content. You can ask for a backlink on any relevant page of the site. If the site is not spammy, you should get a good response. many of the websites will be more than willing to give you a backlink in case the links you are building are valuable to their audience.

Creating and Publishing Research Content

We can not forget the researched content in building links. Though it is challenging to develop well-researched content in the form of blogs, articles, reports, and eBooks, this type of content raises your chances of gaining backlinks. Researched content is more valuable to online users as compared to the normal regular content. Content that incorporates real research does not only make it credible but also attracts high numbers of backlinks. Most web wants to get linked to outstanding content and will not ignore excellently researched content. You want to display the area of expertise of your business brand through the content. Supporting the content with factual data shows the real deal about your business. Use of visuals makes it easier for the audience to understand better. However, phrase it in a language that connects you the audience. You will get backlinks from sites wanting to give their readers more quality and value.

Using Case Studies Smartly

Case studies are one of the techniques that guarantee high-quality backlinks when done smartly. It will not only promote your SEO but also drive more traffic to your business site. You can use case studies published by your company on your site to get backlinks. You should contact your customers or partners and inquire whether they can work on a case study that they will post on their website. Most companies want to share products that helped promote their business to their audience. This means that they will share your product that does much more to their business goals. You will get more quality and valuable backlink in return.

Leverage Infographics for More Links

Guest blogging is effective in building relevant backlinks, but infographics can help get more links. Link building is taken to a higher level other than having online users publish your content. Most of the websites that publish infographics do not bother to give the source link. How then do you get backlinks from infographics? You just need to engage all these websites that publish your infographics and request them for a backlink. Moreover, you need to get into contact with sites publishing infographics similar to yours. Ask them to share and link to your website, a move that will earn your quality backlinks.

Creation of High-Quality List-Based Articles

As a long-term online marketer, you must be aware of the power list-based articles otherwise known as listicles. It is one of the underrated link building technique yet it is beneficial. Listicles are available throughout the internet due to high efficiency in getting comments, shares, and backlinks. Research conducted revealed that lists post gives the most amount of backlinks as compared to videos and infographics. However, it is keynote that you can easily go wrong by using list-based articles that have poor value. This is not your wish. Make sure your listicles are easy to read and of high quality. Let each article provide a new thing for your audience. They will ensure they link to the post to associate with its value.

To make quality list posts;

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  1. Ensure you come up with a captivating headline
  2. Design the introduction to introduce the topic to the reader correctly.
  3. Logically arrange the lists points.
  4. Expound on each point exhaustively
  5. Use smaller paragraphs for easy scanning and reading.

One of the benefits of list articles is an easy creation in comparison to other types of articles. However, this makes them easy to backfire so ensure you spend enough time when creating one.

Use Genuine Testimonials

Amongst the many recommended, link building tips that you can use is giving genuine testimonials. Many of the internet websites that deal with products and services marketing feature a testimonial landing page. Testimonials have a win-win result to marketers and online users. Digital business is always willing to publish their customer’s testimonial on their website regardless of how much conversant you are with their product. They will give the product sample or free copy in exchange for the review. This strategy is not disputed by Google.

To get genuine testimonials;

  1. Design a list of your customers and the products they are using currently.
  2. Make a list of product reviews they can be able to provide.
  3. Ask for a copy of a review or testimonial from those customers.
  4. If you get a fantastic reply, summarize your feedback and include the link to your site.

The game changer that brings the difference in use of genuine testimonials is that you give before asking for backlinks in return.

Reclaim Brand Mentions

There are many instances where you get mentioned in blogs and websites without linking to you. The site failed to take the extra step of linking to you among other possible reasons that may have led to that situation. How do you reclaim your brand mentions in such circumstances? One of the best ways is to find places that you have been mentioned and ask the people to place a backlink. Moreover, every opportunity to mention a brand gives you high chances of getting relevant backlinks. This is because people already trust you and sets you on high standards.

Strategically Comment on Blog Posts

Blog post comments is a perfect marketing strategy for promoting your content and creation of a natural backlink profile. Blog comments may fail especially when used for keyword stuffing and spamming to get SEO backlinks.

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To get the most out of blog comments regarding link building;

  1. Find Relevant Blogs of High Quality

Relevant backlinks come from high-quality blog posts. Focus on finding the relevant blogs in your niche that are valuable to your audience. Some of the blog lists you follow may provide a good start background for you to comment on.

  1. Get Your Comment Approved

In the past, blog posts comments did not need approval from the blog owner. Today, most of the quality blogs send your comment for assessment before approval. For your comment to get, approved, you need to make sure that you mention your link correctly. Mention your name on the name field without mentioning the company or product name. You can try and mention your company website in the email field to make it more genuine. Leave the website field blank to avoid indications that you want to spam the owner. On the comment field, make sure the comment is, elaborative enough, relevant to your link and in some way interlinked to the blog post.

Hold Promotions and Giveaways

Contests and giveaways are viral in most professional niches. Majority of people on the internet love participating in promotions and contests. How do you use contests to achieve link building? You just have to design promotions or contest that require the audience to link back to be able to participate. Get multiple gifts at different levels and use social media platforms to announce the winners. The gifts should be fantastic enough for your audience otherwise they will not participate. The contests may go viral and attract more traffic.

Recommended Link Building Tips for Singapore Marketers 2

There has been an ongoing debate about no-follow links and their usefulness. Some websites have even opted to delete them. However, no-follow links still have value. For starters, Google introduced no-follow links in an effort to stop spamming blogs using links that had no direct effect on rankings.

It is important to understand that while no-follow links do not have an impact on the page listing, they are not entirely useless and here’s why.

Google does not render them completely useless

The message from Google about no-follow links is that they do not actively follow them. This does not mean that they ignore them all the time. If Google and other search engines perceive a link to be useful, they can follow it. It is important to note that the usefulness of links goes beyond SEO. Links should not be done solely for SEO. Link building can help give you exposure as well.

This tells you that no-follow links can still drive people to your website if they are shared on popular sites. Therefore, you should not dismiss them entirely.

They help to balance Backlinks

A website needs to have a balance of DoFollow and NoFollow links. This speaks to the credibility of your website. A website that only has DoFollow Links may appear suspicious, especially when you use similar anchor texts in all your links. You can also easily get penalised if you only have DoFollow links. It is important to note that even top ranking websites such as Yahoo and Forbes also have NoFollow links. For checks and balances, you need to have both categories of links.

NoFollow Links have a Semantic Context Value

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Generally, No-follow links do not appear naked. They are usually done using an anchor text and surrounded by important details such as the name of your brand, company or product. These brand mentions can be viewed as implied links. Search engines can use these links to help place your website in the right category. According to Google and other search rankings, there is a link between the contents of a page and semantic links, even in the case of No-Follow links.

NoFollow Links are Useful in Affiliate Links

E-commerce websites that sell products for other businesses may have issues with affiliate links. You can hurt your rankings if you have hundreds of dofollow links to other websites. This is even suspicious and you stand to get penalised. This is why you also need NoFollow links.

How to maximise the potential of NoFollow Links

Now that you know that NoFollow links are still useful, you need to learn how to build them or get them to work for you.

  • Make use of Anchor Texts

While anchor texts in NoFollow links are not useful for engine rankings, you can still use them to generate interest for your site. Using catchy anchor texts can prompt people to click on the DoFollow links that you have on your page.

  • Target Influential Sites

NoFollow links in the hands of the right people can be useful. For instance, a press release is a great place to put a NoFollow link. If the release is discovered by the right people, then they can add links to your site. This will increase more traffic to your site. It is important to keep your focus on traffic. While rankings are important, traffic can do more for your business. As long as a link not detrimental to your business, then it is still a good link.

The bottom line is that no-follow links can still help your site, do not shrug them off or eliminate them.

Audit Your Backlinks in 6 Simple Steps

You need a link building strategy to get at the top of the search engine results page. Like other digital marketing campaigns, it’s imperative to audit your backlink profile to ensure you don’t have links from bad sites. With more than 5 billion searches being done on Google, you need to be vigilant about which sites link to your website to protect your credibility and ranking.

Before we look at the six backlink audit steps,

let’s first review the five different types of backlinks and their relevance to your website SEO.

  • Dofollow and Nofollow Links

Nofollow links instruct the search engine bots to ignore the link when ranking the page or website. They were developed to prevent spammy links from user-generated content and forum comments from influencing site ranking. 

These kinds of links don’t comply with the set Google’s Webmaster Guidelines, and so even if you have hundreds of them, they will not influence your website ranking in any way.

Before September 2019, Google would tally all links with the nofollow tag (rel=nofollow), but today, the search engine algorithm considers all link attributes as mere suggestions that can be included or excluded. Thus, in some cases, the crawlers may not exclude the nofollow links.

On the other hand, Dofollow links are in line with Google’s Webmaster guidelines and will enhance your site ranking. They also don’t have the nofollow tag.

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  • Paid Links

As the name suggests, paid links are links that a third-party website is contracted or paid to share in their network. The remuneration of sharing the link can either be monetary or exchange service or product.

Google considers them as natural links specially tailored for advertising, not for SEO, as they redirect readers to landing pages or the main website owned by the brand. 

Unfortunately, some webmasters use them to try and manipulate PageRank. Please note that Google considers such practices as blackhat, and you risk being penalised for using them.

  • UGC (User-generated content) Links

UGC links are included in user-generated content such as comments, reviews, shares and likes. Online shoppers rely on this kind of content when making purchasing decisions. UGC content has been proven to promote brand awareness and sales.

However, Google bots may mark the links as spammy if they are created unnaturally to beat the system. Cushion your website from a penalty by adding spam blocking attributes such as rel= “UGC” or rel= “nofollow”. Antispam tools and moderating the comments will also come in handy to enable you to weed out spammy comments with such links.

  • Toxic Links

Toxic links are links from suspicious, already flagged sites or low-quality sites. Since Google considers backlinks as a vote of confidence from the other website, such links will negatively affect your site’s overall ranking.

In most cases, they are created to manipulate the search engines to assign websites a higher rank than it deserves. 

  • High-Authority Links

High-authority links are links from certified and trusted websites that are considered an authority by search engines and thousands of internet users. They have an immense ability to enhance your website SEO and ranking.

As you strive to create a healthy backlink profile, work to get links from authority websites relevant to your niche. Check the domain authority and credibility before submitting a guest post request to the admin.

Now that you know the different types of backlinks let’s look at how to do a backlink audit.

Step 1: Check your Backlink Profile 

Your backlink profile lists the links pointing to your website and other website details, such as domain authority.

In the profile, you will get information such as;

    • Number of external links 
    • Websites that frequently link to your site
    • Pages that get the most links
    • Common anchor text used to create external links

If you don’t have a backlink profile, head to Google Search Console and create one. Below are important factors that you should consider when auditing your profile.

Overall Toxic Score

The overall toxic score is the number of potentially harmful links linking to your website. Having too many toxic links will impact your overall website ranking negatively.

Number of Analysed Backlinks

Other web admins are also cautious about the quality of websites that link to them. A low total number of analysed backlinks means that your site is not considered an authority by most people. It may also mean that some web admins perceive your website as unsafe.

Ideally, you should get backlinks when you publish fresh content that is engaging, factual, and relevant to the audience. If you have a high number of analysed backlinks, yet you haven’t been publishing new blog posts or making any link-building efforts, it could mean your site is a victim of a spam attack.

Number of Referring Domains

The high the number of authority and relevant referring domains, the better the chances of your site being ranked highly. Having too many links from one or two domains will attract the attention of Google bots and possibly result in a drop in ranking. 

As you continue building backlinks, it’s recommendable to have a good balance of links from the identified quality domains. 

Lost and Gained Backlink Trends

This factor is closely related to the referring domain discussed above. A sharp increase in the number of lost backlinks will send a bad signal to Google and affect your rankings negatively. Consequently, a spike in new backlinks can be either good or bad for SEO. It all depends on your link building efforts, quality, and relevance of the gained links.

Percentage of Nofollow and UGC Links

As mentioned earlier, Google algorithm ignores nofollow and UGC links when estimating a website ranking. The two should be natural, so the percentage should be proportional. 

Toxic Score of Referring Domains

Eliminate links from domains with a high toxic score to safeguard the high ranking you have worked for months to achieve. Write a polite email to the webmasters of the highlighted domains requesting them to remove the links. Upload a list of all the links to the Google team to disavow if they don’t comply. 

Set aside enough time for this process to evaluate each factor in detail. The more information you have about your backlinks, the more effective the linking strategy will be at improving your profile. 

Step 2: Check your Competitor’s Backlinks

Now that you have a clear perspective of your backlink profile, the next step is looking at what your competitors are doing differently to get backlinks. Use the findings to improve your process and gain more links. 

Here are five essential metrics you should consider when analysing competitor backlinks.

Referring Domains

The total number of referring domains will enable you to gauge the effectiveness of your link building efforts. You could also decide to reach out to the web admins of the said domains and request a guest posting opportunity. Here is an article with valuable info on finding backlinks that you can replicate.

Link Attributes

Link attributes will help you pinpoint potential weaknesses in their strategies. Ensure that your profile doesn’t have the same weakness and capitalise on them to rank higher.

Backlink Type

The backlink type metric indicates the type of content the competitors link to most. It could be text, graphics, forums, infographics or even images. 

Authority Score

Authority score is closely related to domain authority. It’s the suitability of a domain for link building campaigns.

Total Number of Backlinks

Do the competitors have more backlinks than you? If yes, develop better ways of gaining more backlinks from authority websites. Concisely, this metric will help you understand and evaluate your link footprint.

Google Search Console is ideal for doing basic backlink profile audits. However, it’s wise to use other advanced tools to get more detailed reports and insights.

Three of the best tools for performing a competitors backlink analysis are:

Even though the reports generated by these tools are similar, some are more detailed. Ahrefs is the best, but take time to also experiment with the rest to find one that best suits your link building campaign.

Step 3: Gauge the Penalty Risks

As mentioned earlier, you should be cautious of the sites that link to you to avoid being penalised by Google or any other search engine.

There are two primary link penalties, namely:

Manual Penalty

A staff member at Google imposes a manual penalty after evaluating the links and finding they don’t conform with the set guidelines. Google team regularly reviews sites manually if they suspect something is off. Woe onto you if you have been using blackhat backlinking strategies. You will get a notification in your Google Search Console account if your site gets this penalty.

Algorithm Penalty

The algorithm penalty is automatically applied by Google depending on your backlink profile’s quality. It doesn’t always involve a human review, and most of the time, it’s triggered by updates such as the infamous Google Penguin.

Unfortunately, you won’t get a notification if your site gets an algorithm penalty. However, you will notice a sharp drop in organic traffic, prompting you to do a website audit to uncover the root cause of the problem.

Therefore, as you do a backlink audit, watch out for these two penalties as they directly impact site ranking and organic traffic. The surest way to avoid getting penalised is by gaining backlinks organically instead of trying to trick the algorithm.

Step 4: Check Quality of your Backlinks

To build on the previous step, check the quality of your backlinks to secure your website from penalties further.

Here are four key factors to consider in this step.

Domain relevance and authority

Relevance and authority are key when scouting for links online. Focus on getting links from sites that are relevant to your niche. Also, check the site’s domain authority as it impacts the quality of the backlinks.

In simple terms, the websites with a high authority score and relevance to your site, the higher their ability to improve their ranking.


Monitor the anchor text, link attributes, and pages to link to your website. Identify the most common anchor text used to link to your website and keywords. This check will ensure that your backlinking features resonate with your audience and content.

Pages With Most Backlinks

Identify the website pages that get the most backlinks and try and find out why they perform better than the rest. The findings will guide you in improving the other pages to get more links pointing to them.

Types of Backlinks

Earlier in this article, we discussed the five primary types of backlinks. Categorise the links in your profile accordingly and take the necessary action. For example, disavow toxic links to avoid manual or algorithm penalties.

Step 5: Weed Out all Bad Links

When building backlinks, the golden rule of thumb is to focus on quality, not quantity. Having 20 links from multiple authority domains is better than 100+ links from low-quality websites. Remember, Google ability to identify unnaturally, and spammy links created to unduly influence PageRank is better than ever before. 

The toxic links are not only from spammy sites but also forced into blog comments or tucked away in the web pages footer, or inserted in exact match anchor text. 

Step 6: Master How to Build Quality Backlinks

This guide has focused greatly on removing bad backlinks to improve your profile. Consult widely and network with other industry leaders to get information on new ways of winning quality backlinks from authority sites in your industry.

Here are a few tips to guide you in the right direction.

    • Regularly monitor your backlink profile to eliminate errors before Google strikes.
    • Focus more on getting links from reputable websites.
    • Synchronise your Google Analytics account with your Google Search console.
    • Analyse the anchor texts used to ensure they are relevant to the content they link to. Avoid using generic words as anchor text. The keywords used should be those with a lower density, and they should be short (straight to the point).
    • Benchmark your backlink profile against five or so competitors to gauge the performance of your strategy.


Google is providing constant new updates on backlinks which you should consistently update yourself with. However, the above listed recommended tips are sufficient for helping your business website rank higher on the search engine results page. Singapore has many marketing company agencies that offer search engine optimisation to help you work out and execute these tips. Take a step today towards implementing these backlink techniques and have an edge in the highly competitive Singapore digital marketing.


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