One of the factors that determine success of an online business in Singapore is building a great site. SEO professionals are usually filled with delight when they link building strategies to back link to their site is posted on a high authority website. They usually reach out to many of these high authority sites with the hope that they will get a few backlinks to their sites.
Link building is an exhaustive process which consumes so much time and resources. There is so much that goes into link building way before a site owner decides to reach out to high authority sites for backlinks.
Considering that link building involves a lot of work, many people try to look for shortcuts while at it. If you are planning to secure high quality links and consequently achieve organic search growth, you have to invest in the following:
- Keyword research.
- Content Development.
- On-page optimization.
If you want to achieve success earning links and better search results, you will have to focus on the SEO pillars mentioned above. Let’s have a look at each of them.
- Kick-start the link building campaign with Keyword Research
This is the first process. Strategic link building involving proper keyword research is what will enable you to achieve your goals.
Considering the fact that link building is a long and time consuming process, you have no option but to look for opportunities where the links can provide the best results. A sound keyword research will help you find these opportunities and plan your strategy.
In order to find the best SEO keywords, follow the following process:
- Develop a seed list of keywords.
- Conduct an analysis of seed keywords.
- Start with best opportunities.
The steps above are all vital to determining which keywords can drive the best search results.
Build out a Seed List of Keywords
The keyword research process should begin by developing a list of seed keywords. Seed keywords represent the search terms that are that closely relate to your business. You can use the following sources to put together your list.
- Audience language and terms.
- Competitor keywords.
- Searches related to the keywords within search engines.
- Service or product terms.
These sources will help you compile a list of seed keywords which will provide the bedrock as you better your keyword research.
Conduct an analysis of seed keywords
When you finish putting together a seed list, you need to make an analysis of the search terms you have found. This will help you know the potential search opportunities that each term presents. Focus on the following in your analysis.
- Brands currently ranking.
- Searcher intent.
- The level of competition.
- Search volume.
- SERP features for each term.
Start with the best opportunities
Once you’ve completed analyzing the main areas that present search opportunities, you’d want to make the best out of your SEO efforts. You can do this by prioritizing keyword targets. Considering that it takes long to see the results of your link building endeavors, it is wise to start with opportunities that produce the best results.
The prioritization of keyword opportunities should be based on:
- The internal investment needs, for instance time and resources.
- The balance of high search volume and low competition.
- Your business goals.
2. Importance of Content Development
In order to rank in search, you require ranking pages as well as a page that answers searcher intent. All this can be achieved through content development.
Content development isn’t all about creating new content. It may also mean improving the existing content on your site.
Tweaking Existing Pages
If you already have content on your site, do not worry about creating new content. For a page that serves your target keywords, all you need to do is make minor improvements to the page. This will significantly increase the visibility of your site.
A page that you chose as a potential target page probably ranks well (within the top 50). Such a page only requires a few tweaks to enable it to answer relevant searches better and increase linkability.
How do you determine what to change? You can get ideas from the SERPs you are targeting, because they are the competitor pages. To increase linkability, you need to do the following:
- Improve the visuals and design of the page.
- Increase the length and depth of the article.
- Update time-sensitive content.
- Include multiple formats in your content, e.g video, infographcs et.c
When you improve existing pages, you will save yourself the costs you would have incurred creating new content that targets important keywords.
Creating strategic pages
You require a page that adequately answers the intent behind your target terms and if you don’t have such, create one. Once you have created or are improving an existing page, consider looking at other ranking pages.
Ranking pages will help you make better decisions regarding formatting and style (the goal here is to craft a page that is similar to those currently ranking). You aim will be to create the best page for the keywords you’re targeting. When creating a page, focus on:
- Sufficiently answering searcher intent.
- Tweaking the structure of the page such that it includes all keyword possibilities.
Developing a high quality page will be one step towards success. You will be able to acquire quality links and this will boost search performance.
3.Prioritize on-page over off-page optimization
When external optimization (which involves acquiring links) is combined with on-page optimization, it becomes more powerful. Acquiring high quality links means nothing if your site is not fully optimized.
On the other hand, backlinks can significantly boost your traffic and visibility if your pages are optimized and well-designed. When tweaking the existing pages of your site and creating new ones, focus on the following:
- Mobile experience
- URL structure
- Page errors
- Page speed
- Broken images and links
- Duplicate content
- Headers, title tags, alt tags, etc.
Once you get these technical elements right, it will be much easier to get the most out of the links you acquire. Internal links are also vital to the link building process because of they perform the following functions.
- Guide search crawlers.
- Direct valuable link equity
- Impact usability
In your site, there are pages that struggle to earn links, for instance product and category pages. Internal links enable these pages earn links. To understand it better, think of the linking structure as following this pattern.
Third-party linking site>Linkable asset on your site>Important product page
Many webmasters rarely link to pages which would help facilitate more conversions. You need to create linkable assets with internal links if you want to attract more traffic to your converting pages.
All in all, link building isn’t as difficult as you think. Perhaps the part that requires more aggression is where you convince other websites to link to your site.
Once you have earned links, do not forget to support it with factors such as optimized content in order to get the best results. You link acquisition efforts will not be in vain if you do the following:
- Kick-start the link building campaign with keyword research
- Improve content in your site
- Prioritize on-page optimization over off-page optimization.