No blog, website or article is complete without images. These visual elements have tons of benefits; for example, they increase user engagement, images make articles attractive, visuals increase readability by breaking long paragraphs. Visual elements could be images, infographics, illustrations and many other things. Surprisingly, images are more important than what most of the people think and you should focus on them too. Here is everything you should know about using images on your website or blog.
The most important question you should ask yourself is “what message you want to send to your audience”? Of course the images must be relevant with the text otherwise it would simply confuse users. On the other hand, in a broad sense, all of the images used on your website (regardless of what message they convey) must be consistent with your brand image.
Another basic thing that many newbies don’t know is the source of image matters. If you are producing your own images than it is all good; however if you are sourcing images from other resources then check the legal rights of those images to avoid any kind of complication later. You can use stock photo website or get images from public domains and even ask the real owner of the image whether you can use those images.
Image optimization is one of the most misunderstood concepts about using images on your blog and website. You cannot simply create or download an image and link it in your post. But you need to ‘optimize’ those images for the web use. Image optimization has two main advantages; first of all, the webpage would load much faster if the images are optimized and second your website won’t get penalized by Google because of slow loading time.
That’s right; Google now prioritizes websites that load faster than their counterparts. And using too large images on the website is the main reason why websites load slower. You need to resize the images accordingly and use web-friendly file format like PNG or JPG instead of heavy formats like BMP. Don’t forget to add Meta like ALT tag and title of the image before posting it online.
Proper image placement is as important as the image creation itself. Some images are used on every page via headers or footers while some images are used with individual posts. “Featured image” refer to the image that is displayed as thumbnail with post. The idea behind using featured images with posts is to help people find the contents they are looking for.
That’s why bloggers and webmasters give extra attention to featured images so they can grab people’s attention. Usually the same image that is used as featured image is also used as the first image in the post. That means that particular image must be highly relevant to the post as well as to the title itself.